Cyprus Set for Winter Tourism Boost with New Tour Packages Focused on Gastronomy and Culture to Attract British Tourists

Cyprus is poised to experience sharp growth in winter holiday programmes from major British tour operators, according to Deputy Minister of Tourism Costas Koumis, following discussions at London’s World Travel Market (WTM) 2025. The three-day event attracted more than 40,000 tourism industry professionals from 180+ countries and reinforced the island’s growing status as an all-year-round destination among travelers from the UK. Koumis mentioned the fact that while Cyprus has experienced record-breaking results during the summer, now the emphasis is shifting to increase winter tourism within the framework of the long-term tourism strategy.

Leveraging Cyprus’s Cultural and Natural Appeal for Winter Tourism

Cyprus has long been known for its beautiful beaches, but as the tourism sector continues to evolve, winter tourism is becoming an increasingly important aspect of the island’s overall tourism strategy. Tourism Malaysia’s Deputy Director-General (Promotions II), Lee Thai Hung, mentioned that the region’s tourism authorities are working on presenting Cyprus as not just a summer destination, but one that can offer unique and enriching experiences throughout the year. With cultural heritage, adventure tourism, and wellness experiences becoming central to the island’s tourism offerings, Cyprus is diversifying its market appeal, attracting tourists during the winter months.

The island offers mild winter temperatures, making it an ideal alternative for travelers seeking to escape the cold European winters. Visitors can explore the island’s diverse cultural heritage, including UNESCO World Heritage sites, ancient ruins, and traditional villages, all while enjoying year-round sunny weather.

B2B Sessions with British Tour Operators: Strengthening Ties

As part of the efforts to boost winter tourism, Tourism Cyprus facilitated business-to-business (B2B) sessions at the WTM. These sessions were crucial for building stronger relationships between Cypriot tourism stakeholders and British travel agents. By fostering partnerships between the tourism industry professionals of both Cyprus and the UK, these meetings aim to create customized tour packages that appeal to winter tourists looking for a unique and diverse holiday experience.

Lee Thai Hung explained, “What is now more important for us is to increase visitor numbers during the winter period. I believe that during the summer we have reached our peak.” This signals a strategic push to extend Cyprus’s tourism season into the off-peak months, offering specialized packages and experiences that attract travelers looking for winter sun and cultural exploration.

Emphasizing Local Cuisine and Culture for Winter Visitors

A key component of the tourism strategy is the emphasis on local food and cultural traditions. As gastronomy becomes an increasingly important facet of tourism experiences, Cyprus has been focusing on showcasing its authentic culinary heritage, including traditional Cypriot dishes, wines, and local delicacies. Food tourism is set to play a prominent role in attracting winter tourists from the UK, offering them an opportunity to enjoy the island’s rich flavors while exploring its cultural gems.

For British tourists, the island’s rich heritage and gourmet experiences make it an appealing destination for winter getaways. As UK-based tour operators focus on offering bespoke packages that include wine tours, food festivals, and cultural immersions, the tourism market will expand to encompass a broader range of winter activities, beyond the traditional beach holidays.

Expanding the Winter Holiday Offerings: Beyond the Beaches

The growing demand for winter travel in Cyprus is being met with a diversification of tourism offerings. From winter hiking in the Troodos Mountains, with its snow-capped peaks, to exploring Château wineries, there is much for travelers to enjoy beyond the beaches. Winter is also the perfect time to visit Cyprus’s historical and archaeological sites, as the cooler temperatures make outdoor exploration more comfortable.

Nature lovers can enjoy bird-watching or wildlife tours, while history buffs can delve into the rich cultural heritage of the island. The winter tourism market is also helping to position Cyprus as a key destination for wellness tourism, with spas, wellness retreats, and thermal treatments offering a rejuvenating experience in the off-peak months.

Cyprus: A Sustainable, Year-Round Tourism Destination

One of the central elements of this growing winter tourism sector is sustainability. Cyprus is increasingly committed to providing eco-friendly tourism options, ensuring that visitors can explore the island’s natural beauty without compromising its environmental integrity. Efforts include the development of sustainable tourism infrastructures, such as eco-friendly hotels and green transportation, and initiatives to protect the island’s cultural sites and local communities.

This emphasis on sustainable tourism not only caters to eco-conscious travelers but also ensures that Cyprus’ tourism industry remains resilient and future-proof. With its focus on wellness, heritage, and cultural tourism, Cyprus is shaping itself into a destination that provides experiences for all seasons, supporting the region’s long-term tourism goals.

Looking Ahead: Expanding Cyprus’s Tourism Presence in Winter Months

This push to attract more visitors during winter is part of Cyprus’s broader tourism strategy aimed at positioning the island as a year-round destination. The British tourism market remains one of the most important sources of international visitors for Cyprus, and continued emphasis on winter travel can help expand Cyprus’s overall tourism offerings while further cementing its position as a global tourism destination.

With the successful implementation of B2B sessions, targeted marketing effort, and an increasing emphasis on cultural tourism and sustainability, Cyprus is bound for continued growth in the tourism sector, especially during the winter months. The ability of the island to adapt to new trends and create diverse, year-round experiences for visitors will play a crucial role in ensuring the future success of the region’s tourism industry.

The post Cyprus Set for Winter Tourism Boost with New Tour Packages Focused on Gastronomy and Culture to Attract British Tourists appeared first on Travel And Tour World.