Hidden Gems of the North West: Why You Should Visit England’s Overlooked Seaside Towns in 2026

There is a specific kind of magic found on a British beach. It isn’t just the smell of salt air or the crunch of sand underfoot; it’s the sense of nostalgia that clings to the railings of a Victorian pier and the quiet, rugged beauty of a shoreline untouched by the neon glare of traditional resorts.

For too long, the narrative of the North West coast has been dominated by a few heavy hitters. While Blackpool and Southport will always hold a place in our hearts, there is a vast, shimmering coastline waiting to be rediscovered. In 2026, that rediscovery is finally getting the spotlight it deserves.

A Million-Pound Invitation to the Coast

On February 16, 2026, VisitEngland launched a major new initiative: ‘All on England’s North West Coast’. Backed by £1 million in funding, this pilot campaign isn’t just about selling hotel rooms; it’s about “building back demand” for the domestic break.

According to VisitEngland Director Andrew Stokes, the goal is to reconnect travelers with nature and childhood memories while supporting local economies. It’s a timely intervention—research shows that coastal visits have dipped by 11% recently. By encouraging us to look closer to home, the campaign hopes to tap into the £8 billion potential of Brits choosing a staycation over a flight abroad.

Heysham and Fleetwood: The Villages Time (Almost) Forgot

Take Heysham, for instance. Often bypassed by travelers heading to the ferry port, this stone-built village is a labyrinth of history. From its 8th-century St. Patrick’s Chapel ruins to the rock-cut graves overlooking Morecambe Bay, it offers a sense of ancient peace that is rare to find.

Further down the coast sits Fleetwood. Once one of the busiest fishing ports in the world, it now offers a more tranquil charm. With its Art Deco lighthouses and the sweeping vistas of the Mount Pavilion, it’s a town that rewards those who take the time to walk its promenade. These aren’t just “overlooked” towns; they are repositories of North West heritage.

From the Solway Firth to the Wirral

The campaign’s reach is impressively broad, stretching from the northern reaches of Cumbria down to the tip of the Wirral.

• Silloth and Maryport: In the far north, these towns offer spectacular views across the Solway Firth toward Scotland. Silloth, with its vast green “Gull Wing” and cobbled streets, feels like a town caught in a beautiful, permanent Sunday afternoon.
• Barrow-in-Furness and Silecroft: These are the gateways to the “Cumbrian Riviera,” where the industrial history of the docks meets the wild, soaring beauty of Black Combe.
• Formby and Crosby: Closer to Liverpool, the focus shifts to the “Hidden Art” of Antony Gormley’s Another Place statues and the prehistoric red squirrels dancing in the pine forests of Formby.

The Human Impact: Why Your Visit Matters

It is easy to talk about tourism in terms of “economic delivery” and “year-on-year percentages.” But for the people living in these towns, this campaign represents something far more personal: pride.

Minister for Tourism Stephanie Peacock MP noted that these places “deserve the jobs, investment, and the pride that a thriving visitor economy brings.” When you choose to spend a weekend in Grange-over-Sands or take the kids to the quirky museums of Ravenglass, you aren’t just a tourist. You are a patron of a local bakery, a supporter of a family-run B&B, and a part of the effort to keep these coastal stories alive.

A Campaign for the Modern Traveler

VisitEngland is leaning into the digital age to tell these stories. Working with Tripadvisor and Olympic legend Greg Rutherford, the campaign features interactive guides, short films, and “coastal show reels.”

Designed for families with young children and adults looking for “restorative retreats,” the campaign moves away from the “one-size-fits-all” approach to the seaside. Whether you want the adrenaline of a theme park or a silent hike through the dunes, the North West coast is proving it has the range to satisfy the 21st-century traveler.

Why 2026 is the Year to Go

As we move into the warmer months, the “All on England’s North West Coast” campaign reminds us that we don’t need a passport to find a world of wonder. There is something deeply restorative about the North West shoreline—a place where the sky feels bigger and the pace of life feels just right.

This year, instead of following the crowds to the usual suspects, why not head a little further up the track? Visit the “quirky museums,” walk the “hidden art” trails, and have your fish and chips on a pier where you can actually hear the waves.

The North West coast is calling, and for the first time in a long time, the whole country is starting to listen.

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