Samsung is ready to launch two new phones, the Galaxy A37 and Galaxy A57. Even before the official launch, some stores have already shared their prices and main features. This gives us a clear idea of what to expect from these upcoming mid-range smartphones.

According to the information, both phones have now appeared in store in Kenya. These phones come with big 6.7-inch OLED screens, Full HD+ resolution, and a smooth 120Hz refresh rate. The displays are very bright, going up to 1,900 nits.

One key difference is that the Galaxy A57 supports HDR10+ for better video quality, while the A37 does not. The Galaxy A57 also has a stronger aluminum frame, while the A37 uses a plastic body.

The Galaxy A37 runs on the Exynos 1480 processor, while the Galaxy A57 uses a newer and more powerful Exynos 1680 chip. This means the A57 should be faster and better for gaming and multitasking. Both phones come with a 5,000mAh battery and support 45W fast charging, so they should last all day with quick charging support.

Source – Samsung

The A37 is expected in three variants: 6GB/128GB, 8GB/128GB, and 8GB/256GB. The A57 will come in 8GB/128GB and 8GB/256GB options.

Both phones have Gorilla Glass Victus+ on the front and back for protection and an IP67 rating, making them resistant to water and dust. They will run Android 16 with One UI 8.5 and will receive up to 6 major updates.

Samsung will officially launch these two phones tomorrow. Since most details are already known, the launch event will mainly confirm the final prices and availability in different countries. Stay tuned for more information.

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Samsung just officially launched the Exynos 1680 processor. Fabricated using a 4nm process, the chip is set to debut with the Galaxy A57 tomorrow. Samsung today unveiled the full specs and features of this new application processor.

Exynos 1680 chipset focuses on stronger on-device AI, improved graphics via the Xclipse 550 GPU, and a refined CPU architecture. The chip is already in mass production and the first (and only) product is set to go official tomorrow.

CPU architecture with smarter core distribution

At the core of the Exynos 1680 lies a redesigned octa-core CPU using a tri-cluster structure. Samsung has shifted from the previous generation layout by upgrading one efficiency core into a mid-core, resulting in a 1+4+3 configuration:

• 1x Cortex-A720 at 2.9GHz
• 4x Cortex-A720 at 2.6GHz
• 3x Cortex-A520 at 1.95GHz

Moving from a heavier reliance on efficiency cores to more mid-tier cores improves sustained performance without a major hit to power consumption. The result is better multitasking and smoother responsiveness.

Xclipse 550 brings RDNA 3 graphics

Samsung integrates the Xclipse 550, based on AMD’s RDNA 3 architecture, featuring a 2WGP and 2RB configuration. The company claims a 16 percent performance improvement over the previous generation.

RDNA-based GPUs have already shown their strength in Samsung’s premium tier, and bringing that architecture into the Galaxy A series narrows the gap between mid-range and flagship gaming experiences.

On-device AI

The integrated NPU delivers up to 19.6 trillion operations per second, supported by a vector engine designed for efficient parallel computation. It also aligns with Samsung’s broader push toward privacy-focused AI, where sensitive data remains on the device.

Camera (ISP)

Samsung highlights enhanced noise reduction and better contrast handling. The chipset is positioned to deliver sharper detail and more consistent color reproduction. Video capabilities include 4K at 60fps for both encoding and decoding.

Memory, storage, and connectivity

The platform supports LPDDR5X memory and UFS 4.1 storage, both of which contribute to faster data access and reduced latency. These upgrades are critical for maintaining responsiveness as apps become heavier and AI workloads increase.

Connectivity is also modernized:

• 5G NR support across FR1 and FR2 bands
• Download speeds up to 5.1Gbps
• Wi-Fi 6E and Bluetooth 6.1

With the Exynos 1680, Samsung is clearly elevating the baseline for its mid-range devices.

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Samsung Galaxy A57 gets unboxed just a day before the official launch. The device belongs to the upper mid-range price category, but Samsung has made it incredibly gorgeous this year.

PBKreviews published a “Shorts” on the YouTube channel, showcasing the live unboxing of the Samsung Galaxy A57 smartphone, set to be revealed tomorrow.

Last week, Samsung teased the launch of ” Awesome ” phones set for March 25 in India. The company is highly likely to introduce the Galaxy A37 and Galaxy A57.

Galaxy A57 comes in a thin box, with the phone’s back printed along with a bold label. Unpacking the box reveals a smartphone, a USB Type-C to USB Type-C cable, and a quick setup guide.

You are not getting a case as a freebie or a charging adapter. You can use your existing Samsung adapter or purchase a new one from Samsung.com; the device supports up to 45W charging.

Both phones come with a camera island on the back panel. Three lenses are vertically placed, surrounded by the Ambient Island. On the side, you get Key Island, a design language Samsung made exclusive to the Galaxy A series.

Earlier, a Thai retailer completely exposed the two smartphones. They might shock buyers in some countries, as every smartphone maker is facing issues due to skyrocketing component costs.

Well, the official release isn’t too far now. We don’t have to wait much as Samsung is all set to unveil its new Galaxy A phones, at least in India, and the pricing may remain favorable.

Watch the early unboxing video here:

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