Highlights:

• US pre-orders for the Galaxy S26 series are nearly 25% higher than the Galaxy S25 series.
  
• The Galaxy S26 Ultra accounts for about 80% of total US pre-orders.
  
• The series recorded 1.35 million pre-orders in South Korea, a new Galaxy S record.

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Samsung announced on March 10, 2026, that its Galaxy S26 series has started strongly in the United States, with pre-orders showing solid growth compared with the previous generation.

According to the company, Galaxy S26 series pre-orders in the US are nearly 25% higher than those of the Galaxy S25 lineup. The figures include orders placed through Samsung.com, major US carriers, and national retailers.

The data also shows that buyers are strongly favoring the Galaxy S26 Ultra, which represents around 80% of total pre-orders in the US. This suggests the top-end model is driving much of the early demand for the lineup.

Carrier channels recorded particularly strong momentum. Pre-orders through major US carriers increased by more than 70% compared with the Galaxy S25 generation, indicating strong interest through operator sales channels.

Retail performance also improved significantly. At major retailers such as Best Buy, Galaxy S26 pre-orders were more than double those of the Galaxy S25 series.

In South Korea, the Galaxy S26 series reached 1.35 million pre-orders, setting a new record for the Galaxy S series. For comparison, the Galaxy S25 lineup reached 1.3 million pre-orders in 11 days, while the Galaxy S26 series surpassed that figure in just 7 days.

In Samsung’s domestic market as well, the Galaxy S26 Ultra leads demand, accounting for around 70% of total pre-orders.

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