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South Korea November 2025: BYD breaks into Top 10

12 December 2025 at 10:35

BYD is now among South Korea’s Top 10 brands.

12/12 update: Now with Top 50 foreign models.

The South Korean new car market edges down -1.1% year-on-year in November to 145,936 units. Local carmakers pull the market down at -5.8% to 116,588 whereas foreigners jump +23.4% to 29,348. Year-to-date figures are up 2.8% to 1,531,044 including 1,252,508 locals (+0.2%) and 278,536 foreigners (+16.2%). Hyundai (-5.1%) retains the brands pole position with 33.9% share above sister brand Kia (-0.6%) at 32.8%. Genesis (+4.7%) is back above 10,000 monthly sales for the first time since last June, distancing Tesla (+110.9%), BMW (-2.1%) and Mercedes (+20.7%). Renault Korea (-51%) collapses year-on-year while Volvo (+10.6%) is solid at #9. Newcomer BYD breaks into the Top 10 for the first time at #10 with 0.8% share.

Looking at domestic models, the Kia Sorento (-3.7%) manages a 13th win in the past 15 months and is way above the competition this month. The Kia Sportage (+62.2%) takes the second spot ahead of the Hyundai Grandeur (+28.8%). The Hyundai Sonata (-11.4%) follows, distancing the Hyundai Avante (+0.1%) and Tucson (-3.6%). The Hyundai Palisade (+124.5%) continues to benefit from its new generation at #8 overall.

Over in the foreign models ranking, the Tesla Model Y (+102.8%) surges ahead year-on-year to dominate the charts head and shoulders with over 6,000 sales. The Mercedes E Class (+50.3%) is also in fantastic shape at #2 ahead of the BMW 5 Series (-5.3%), in difficulty. The Tesla Model 3 (+193.6%) is back up three spots on October to #4, a ranking it also holds year-to-date. Notice also the Mercedes GLE up 256.7% and the BYD Sealion 7 up to a record 7th place.

Previous month: South Korea October 2025: Tesla (+244.4%), BYD (#12) can’t help market down -12.9%

One year ago: South Korea October 2024: Renault Grand Koleos breaks into Top 5

Full November 2025 Top 31 All brands, Top 60 All domestic models and Top 50 foreign models below.

South Korea November 2025 – brands:

PosBrandNov-25%/24Oct2025%/24PosFY24
1Hyundai49,54333.9%– 5.1%1541,57335.4%+ 3.6%11
2Kia47,92532.8%– 0.6%2503,37732.9%+ 0.3%22
3Genesis11,4657.9%+ 4.7%3108,7157.1%– 12.3%33
4Tesla7,6325.2%+ 110.9%655,5943.6%+ 95.1%68
5BMW6,5264.5%– 2.1%470,5414.6%+ 4.9%44
6Mercedes6,1394.2%+ 20.7%560,2603.9%+ 1.2%55
7Renault Korea3,5752.4%– 51.0%747,5003.1%+ 45.1%77
8KG Mobility3,1212.1%– 5.7%837,6002.5%– 15.5%86
9Volvo1,4591.0%+ 10.6%913,3880.9%– 1.6%1110
10BYD1,1640.8%new124,9550.3%new1630
11Lexus1,0390.7%– 24.2%1013,8940.9%+ 8.1%911
12GM Korea9590.7%– 47.3%1113,7430.9%– 40.3%109
13Mini9180.6%+ 49.0%157,1800.5%+ 4.2%1516
14Toyota8640.6%+ 7.9%138,7510.6%+ 1.6%1412
15Porsche8000.5%+ 3.6%169,7390.6%+ 29.6%1314
16Audi7050.5%– 22.9%1410,2520.7%+ 22.3%1213
17Volkswagen4520.3%– 58.0%204,5000.3%– 41.8%1815
18Land Rover4090.3%– 1.7%184,7330.3%+ 19.6%1717
19Polestar3710.3%+ 642.0%172,8840.2%+ 500.8%2023
20Jeep2160.1%+ 28.6%211,8390.1%– 22.9%2119
21Honda1550.1%+ 187.0%221,7260.1%– 19.5%2220
22Ford1330.1%– 63.9%193,9880.3%+ 14.5%1918
23Peugeot780.1%+ 20.0%238670.1%+ 1.8%2422
24Cadillac780.1%+ 59.2%246920.0%+ 10.4%2524
25Lincoln580.0%– 44.8%261,0740.1%– 48.4%2321
26Maserati390.0%+ 254.5%282600.0%+ 13.0%2928
27Bentley350.0%– 25.5%253270.0%– 3.8%2726
28Lamborghini310.0%– 49.2%273910.0%– 9.7%2625
29Ferrari270.0%#DIV/0!303220.0%#DIV/0!2831
30GMC130.0%– 45.8%292210.0%– 27.3%3027
31Rolls-Royce70.0%– 53.3%311580.0%– 4.2%3129
 –Total local manufacturers116,58879.9%– 5.8% –1,252,50881.8%+ 0.2% – –
 –Total foreign manufacturers29,34820.1%+ 23.4% –278,53618.2%+ 16.2% – –
 –Total market145,936100.0%– 1.1% –1,531,044100.0%+ 2.8% – –

South Korea November 2025 – domestic models:

PosModelNov-25/24Oct2025/24PosFY24
1Kia Sorento10,047– 3.7%190,526+ 5.6%11
2Kia Sportage6,868+ 62.2%766,611+ 1.2%44
3Hyundai Grandeur6,499+ 28.8%360,177– 6.6%55
4Hyundai Sonata5,897– 11.4%547,973– 5.3%118
5Hyundai Avante5,459+ 0.1%272,558+ 43.9%29
6Hyundai Tucson5,384– 3.6%948,978+ 0.7%1010
7Kia Carnival5,305– 29.4%672,289– 4.3%32
8Hyundai Palisade5,124+ 124.5%1055,291+ 193.7%622
9Kia Seltos4,640– 5.1%1251,044– 9.5%97
10Kia Ray4,216– 11.3%1144,123– 1.4%1211
11Hyundai Porter4,109– 12.2%851,835– 18.0%86
12Hyundai Santa Fe3,947– 47.9%454,378– 23.3%73
13Kia K53,827+ 44.7%1333,536+ 5.7%1618
14Genesis GV703,770+ 19.5%1931,733– 0.4%1817
15Genesis G803,721+ 6.7%1537,828– 10.6%1312
16Genesis GV803,203– 4.7%1729,906– 18.8%1916
17Kia Bongo2,814– 8.7%1833,528– 11.9%1715
18Hyundai Kona2,743+ 34.9%1429,409+ 13.8%2020
19Kia K82,569– 40.8%2125,997– 14.4%2119
20Hyundai Staria2,500– 38.9%2034,914– 7.6%1514
21Renault Korea Grand Koleos2,403– 63.5%1637,398+ 135.0%1421
22Hyundai Casper2,292– 38.8%2516,001– 60.1%2413
23Hyundai Bus/Truck2,113+ 43.0%2219,335n/a23n/a
24Kia Morning1,512+ 3.1%2314,884+ 12.5%2524
25Hyundai Venue1,468+ 271.6%3910,088+ 138.5%2939
26Kia Niro1,379+ 18.6%2812,286– 10.9%2725
27KGM Torres1,127+ 75.0%318,229– 35.3%3127
28Kia PV5962new243,609new43 –
29Chevrolet Trax Crossover819– 41.4%3011,159– 35.6%2823
30Kia Bus/Special789+ 541.5%432,788n/a45 –
31Hyundai Ioniq 5690– 44.9%2914,109+ 3.7%2626
32Kia EV3684– 70.1%2621,075+ 70.1%2228
33KGM Actyon677– 2.3%336,588+ 42.0%3737
34Kia EV5667new272,089new48 –
35Renault Korea QM6601+ 71.7%444,480– 39.0%4234
36Kia Tasman592new378,132new32 –
37Renault Korea Arkana560+ 81.2%424,787– 43.6%4032
38Genesis G90557– 18.4%416,712– 8.4%3633
39Hyundai Nexo511+ 360.4%365,325+ 97.0%3841
40Hyundai Ioniq 9484new348,094new33 –
41KGM Tivoli424– 20.0%404,718– 25.8%4135
42Kia EV6392– 49.1%329,285+ 4.3%3031
43KGM Musso Sports340new463,564new44 –
44Kia EV4338new358,029new34 –
45Hyundai Ioniq 6244– 66.8%455,068+ 6.1%3938
46KGM Musso EV219new387,111new35 –
47Kia EV9186+ 29.2%501,530– 19.6%5245
48KGM Musso Khan180new472,374new46 –
49Genesis G70148– 28.2%511,716– 21.8%5042
50Kia K9138+ 39.4%551,411– 28.3%5444
51Chevrolet Trailblazer133– 56.0%492,349– 40.5%4740
52KGM Rexton New Arena97– 13.4%521,237– 31.8%5546
53Hyundai ST179– 54.3%481,539+ 63.9%5149
54Genesis GV6066+ 13.8%53769+ 40.8%5751
55KGM Torres EVX33– 90.1%541,806– 70.0%4936
56KGM Korando24– 65.2%57437– 56.7%5947
57Chevrolet Colorado7– 75.0%5996– 72.3%6352
58Renault Korea SM66– 84.6%58359– 46.7%6050
59Renault Korea Scenic E-Tech5new56125new62 –

South Korea November 2025 – foreign models:

PosModelNov-25/24Oct2025/24PosFY24
1Tesla Model Y6,180+ 102.8%146,916+ 165.5%13
2Mercedes E Class2,835+ 50.3%225,223+ 14.5%21
3BMW 5 Series1,853– 5.3%321,842+ 16.1%32
4Tesla Model 31,412+ 193.6%78,476– 17.9%44
5Mercedes GLC806– 4.7%58,211+ 7.2%55
6Mercedes GLE774+ 256.7%46,089+ 22.9%811
7BYD Sealion 7680new102,021new32 –
8Lexus ES648+ 6.4%86,123– 5.3%76
9BMW X3646+ 358.2%96,147+ 33.1%612
10BMW 3 Series630+ 78.0%65,870+ 23.7%910
11Volvo XC60605+ 58.0%125,193– 3.6%118
12BMW X5530– 19.3%115,636+ 0.8%107
13Mercedes S Class504– 11.3%134,473– 13.0%139
14BYD Atto 3444new212,617new23 –
15BMW 7 Series431– 20.3%144,735+ 25.6%1215
16Mini Cooper Hatch413+ 8.1%193,448+ 19.3%1721
17BMW X7383– 25.0%154,203+ 7.5%1414
18BMW X4374– 17.3%173,429– 7.9%1817
19Polestar 4371+ 642.0%202,538n/a26n/a
20Porsche Cayenne363+ 60.6%353,564+ 7.1%1619
21BMW i5298+ 626.8%241,597+ 36.8%37n/a
22BMW X6290– 7.1%233,299+ 5.1%1920
23Volvo XC40257– 16.0%162,552+ 6.3%2428
24Toyota RAV4249+ 1.2%252,021– 22.7%3323
25Mercedes CLE229+ 15.7%222,985+ 12.3%2025
26Volvo S90218– 24.8%181,508– 21.3%4030
27Mercedes GLS217+ 46.6%271,560+ 29.5%3844
28BMW 4 Series216+ 20.7%282,099+ 35.2%3038
29Mini Countryman206– 11.2%421,542– 39.7%3924
30Mini Electric198new40897new48n/a
31Volvo XC90196+ 81.5%361,636+ 12.0%3642
32BMW X1195+ 7.1%292,317+ 35.5%2832
33Audi A5190new41n/anewn/an/a
34Jeep Wrangler184+ 152.1%47974– 10.4%4646
35VW Golf184+ 15.0%n/a706– 34.8%n/a45
36Toyota Camry176+ 32.3%302,085+ 31.5%3131
37Porsche Macan EV141n/a441,390+ 627.7%43n/a
38Audi Q5141– 47.0%38n/an/an/an/a
39Lexus RX139– 12.6%322,124+ 33.3%2936
40VW Atlas136new43n/anewn/an/a
41Land Rover Defender128+ 45.5%n/a763– 15.7%n/an/a
42Toyota Alphard127+ 19.8%371,418+ 109.8%42n/a
43Mercedes C Class126+ 13.5%332,541– 29.5%2518
44Range Rover125– 18.8%n/a1,138– 25.4%4539
45Mercedes G Class118– 77.3%312,769+ 33.8%2226
46Porsche Taycan118– 32.6%341,726+ 88.6%3547
47Mercedes EQB117+ 350.0%n/an/an/an/a56
48Porsche Panamera107– 62.6%461,915+ 37.3%3443
49Toyota Prius95+ 37.7%n/a756– 1.3%n/an/a
50Honda CR-V95+ 427.8%n/an/an/an/a57

Source: KAIDA

Canada November 2025: Toyota (+10.1%) defies market off -8.6%

5 December 2025 at 09:40

The new 4 Runner plays a part in significantly lifting Toyota sales in November.Β 

DesRosiers Automotive has the Canadian new light vehicle market down a painful -8.6% year-on-year in November to an estimated 142,000 units. However, November 2024 was a particularly high comparison base as it was the first November since 2017 to pass the 150,000-unit milestone due to rushed sales in Quebeck before the end of green car subsidies. The SAAR is 1.87 million vs. 2.04 million last year. Also of note is we are very close to the pre-pandemic levels of 145,000 units in November 2019.

Among OEMs still reporting monthly sales, Toyota Motor stands out with a market-defying 8.8% year-on-year gain to over 20,000 units. Reversely, Honda Canada (-23.7%) freefalls while Hyundai-Kia (-2.1%) contains its loss. As for brands, Toyota (+10.1%) is the best performer just as Hyundai (-0.3%) manages to stay stable. Honda (-26.1%) in in a rut and Genesis (+6%), Mazda (+5%), Acura (+2.4%) and Volvo (+0.4%) are all in positive. Lexus (-0.1%) is stable.

Among models with available monthly data, the Toyota RAV4 (-6.2%) is weak yet beats the market, while the Hyundai Tucson (+39.1%) surges ahead. The Mazda CX-5 (+49.7%), Subaru Crosstrek (+30.5%), Hyundai Kona (+14.1%) and Toyota Corolla Cross (+11.1%) also post fantastic scores. Further down, notice the Toyota Grand Highlander (+143.5%), Tacoma (+60.6%), Kia Seltos (+60.1%) and Kia Sportage (+40.8%) as well as the Toyota 4Runner (+3415.4%) benefitting from a new generation.

Previous month: Canada October 2025: Toyota (+17.4%), Subaru Forester (+110.7%) stand out

One year ago: Canada November 2024: strongest November in 7 years, Honda (+28.1%) shines

November 2025 selected data for 6 OEMs, 10 brands and 95 models below.

Note: this data only includes manufacturers still reporting monthly.

Canada November 2025 – selected OEMs:

PosOEMNov-25/241-11 2025/24
1Toyota Motor Co.20,740+ 8.8%232,274+ 5.8%
2Hyundai-Kia18,586– 2.1%233,074+ 11.2%
3Honda Canada9,413– 23.7%133,591+ 6.3%
4Mazda5,982+ 5.0%76,814+ 13.5%
5Subaru5,048– 8.6%65,570+ 3.5%
6Volvo Cars Canada1,315+ 0.4%13,430+ 8.7%

Canada November 2025 – selected brands:

BrandNov-25/241-11 2025/24
Toyota18,238+ 10.1%201,551+ 4.9%
Hyundai11,487– 0.3%136,488+ 12.2%
Honda8,354– 26.1%121,365+ 6.0%
Kia6,428– 5.9%88,999+ 9.2%
Mazda5,982+ 5.0%76,814+ 13.5%
Subaru5,048– 8.6%65,570+ 3.5%
Lexus2,502– 0.1%30,723+ 12.4%
Volvo1,315+ 0.4%13,430+ 8.7%
Acura1,059+ 2.4%12,226+ 9.7%
Genesis671+ 6.0%7,587+ 16.9%

Canada November 2025 – selected models:

ModelNov-25/241-11 2025/24
Toyota RAV45,913– 6.2%71,225+ 2.1%
Hyundai Tucson3,968+ 39.1%38,354+ 39.4%
Honda CR-V3,905– 16.2%52,261+ 1.7%
Subaru Crosstrek2,631+ 30.5%30,149+ 14.0%
Mazda CX-52,372+ 49.7%26,242+ 12.0%
Hyundai Kona2,272+ 14.1%29,907+ 4.3%
Toyota Corolla Cross1,747+ 11.1%18,205+ 13.7%
Honda Civic1,746– 48.9%29,466+ 0.8%
Kia Seltos1,739+ 60.1%19,987+ 10.5%
Toyota Corolla1,728– 4.3%23,440– 2.7%
Kia Sportage1,662+ 40.8%21,855+ 28.9%
Subaru Forester1,625+ 9.6%20,557+ 36.1%
Hyundai Elantra1,557– 0.8%22,869+ 23.3%
Toyota Tacoma1,468+ 60.6%15,623+ 56.2%
Toyota Sienna1,448+ 23.3%14,194+ 30.0%
Mazda CX-301,420+ 3.3%15,467+ 16.7%
Toyota Tundra1,338– 14.4%12,118– 17.7%
Honda HR-V1,174– 2.0%15,490+ 9.7%
Toyota Grand Highlander1,035+ 143.5%8,670+ 98.4%
Hyundai Palisade1,028+ 57.4%8,286+ 11.2%
Hyundai Venue1,021– 7.2%13,819+ 33.3%
Lexus RX990+ 31.6%9,841+ 0.9%
Lexus NX942+ 8.4%10,753+ 29.3%
Kia K4925+ 20.8%13,243+ 1006.3%
Toyota 4Runner914+ 3415.4%6,412+ 84.9%
Mazda3905+ 21.5%13,333+ 38.3%
Kia Niro873+ 18.5%9,385+ 46.8%
Toyota Prius738+ 113.3%8,135+ 56.1%
Mazda CX-90710+ 32.2%7,900+ 8.6%
Hyundai Santa Fe705– 29.1%11,342+ 6.9%
Toyota Camry559+ 68.9%7,661– 19.4%
Kia Sorento483– 58.0%11,264+ 15.0%
Genesis GV70458+ 17.4%4,961+ 23.7%
Honda Pilot447– 44.4%7,519+ 14.7%
Volvo XC90430+ 36.5%3,687+ 58.3%
Toyota bZ4X417– 27.9%3,022– 52.4%
Mazda CX-70404+ 29.9%4,868+ 73.0%
Volvo XC60372+ 12.0%4,404– 0.9%
Kia EV9361– 22.0%3,810– 7.5%
Volvo XC40361+ 6.2%3,740+ 18.5%
Acura ADX352new2,077new
Acura RDX337– 30.9%4,924– 15.2%
Kia Carnival328– 6.6%5,396+ 26.5%
Subaru Impreza318+ 55.1%3,246+ 5.0%
Toyota Highlander313– 65.8%5,335– 37.3%
Honda Passport289+ 33.8%4,339+ 69.2%
Honda Odyssey282– 25.0%4,589+ 8.6%
Acura MDX272– 27.1%3,700+ 1.0%
Honda Accord264+ 35.4%3,492+ 24.5%
Toyota Crown Signia247+ 64.7%2,232+ 384.2%
Hyundai Ioniq 5244– 85.9%4,493– 61.5%
Hyundai Ioniq 6228+ 18.1%2,092– 14.6%
Hyundai Sonata221– 23.0%2,452+ 24.6%
Hyundai Ioniq 9213new1,229new
Toyota Land Cruiser207– 12.7%2,964+ 43.3%
Subaru Outback203– 79.0%5,372– 48.3%
Honda Ridgeline194– 31.9%3,191– 1.2%
Subaru WRX186– 32.6%2,478– 7.9%
Lexus UX183– 21.1%3,048+ 13.0%
Genesis GV80153+ 7.7%1,707+ 34.8%
Mazda CX-50140– 87.5%7,956– 19.7%
Lexus IS111+ 16.8%1,475– 12.4%
Lexus TX106– 71.9%2,349+ 27.7%
Volvo EX3091– 47.4%851– 0.6%
Toyota Sequoia75– 12.8%966+ 2.3%
Subaru Solterra61– 78.4%1,245– 45.0%
Lexus GX59+ 68.6%1,200+ 95.8%
Honda Prologue53– 63.7%1,017+ 164.2%
Kia EV651– 89.7%1,131– 81.9%
Lexus LX51+ 142.9%683+ 12.0%
Acura Integra42– 35.4%714– 8.8%
Genesis G7040– 25.9%564– 26.1%
Acura TLX37– 59.8%567– 28.2%
Lexus ES33– 44.1%872– 15.7%
Mazda MX-5 Miata31+ 40.9%1,036+ 0.4%
Hyundai Santa Cruz30– 79.9%1,638– 30.4%
Toyota Supra30+ 36.4%410+ 40.9%
Toyota Crown29+ 38.1%334– 51.9%
Volvo S60/V6028– 46.2%365– 59.9%
Toyota Mirai20n/a32+ 60.0%
Acura ZDX19+ 26.7%244+ 154.2%
Subaru Ascent18– 92.6%1,756– 30.6%
Volvo S90/V9018+ 50.0%134– 25.6%
Lexus RZ16– 64.4%258– 51.0%
Toyota 8612– 72.7%558– 26.8%
Volvo EX9010– 54.5%143+ 472.0%
Genesis GV608– 33.3%157– 36.9%
Genesis G806– 81.3%162– 9.0%
Genesis G906+ 100.0%36+ 71.4%
Kia Telluride6– 98.3%2,165– 31.1%
Subaru BRZ6– 86.7%766+ 5.9%
Lexus RC5– 58.3%77– 34.7%
Volvo C405– 92.2%106– 76.5%
Lexus LC3– 40.0%139+ 17.8%
Lexus LS3+ 50.0%28+ 7.7%

Source: Manufacturers

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