Samsung’s growth pushes it to the top in Global smartphone sales Q3 2025
Samsung took the top spot in the global smartphone market in Q3 2025, with 60.6 million units shipped, showing a 6% growth compared to last year. This strong performance helped Samsung lead the market during a time when other smartphone brands faced challenges.
The success of Samsung’s Galaxy Z Fold 7 and Z Flip 7 models, along with its popular Galaxy A series, played a big part in this growth. The Galaxy A series, in particular, performed well in regions such as the Asia-Pacific and the Middle East. These markets helped boost Samsung’s overall sales.
Samsung’s 6% growth came at a time when the smartphone market was recovering from a slow start in 2025. In the first half of the year, supply chain issues and higher costs made the market grow slowly. However, in Q3, things turned around, and Samsung was one of the companies that benefited the most from this recovery.
Image via Omdia
Despite competition from brands like Apple and Xiaomi, Samsung managed to stay on top. Apple came in second, shipping 56.5 million units with 4% growth. However, Samsung’s stronger performance showed its ability to attract customers with both premium models and affordable options.
Looking ahead, Samsung’s sales are likely to keep growing, mainly in Asia and the Middle East, where demand for smartphones is still rising. However, the company might still face challenges from rising component costs and global supply chain issues.
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