Apple has a habit of introducing newer colors with every annual ‘Pro’ model launch, but the company went the extra mile when it adopted the highly embellished Cosmic Orange finish on the iPhone 17 Pro and iPhone 17 Pro Max. To say that this model was popular was a gross understatement, but even better was the fact that Chinese consumers pounced on this version like there’s no tomorrow, resulting in a 38 percent sales surge compared to last year. Now, why would customers be so fixated on just one color? It turns out that Cosmic Orange isn’t just any finish; […]

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