Taiwan Tourism Administration’s Largest-Ever Delegation to India Marks Strategic Effort to Capture Indian Tourists with MICE Solutions, Luxury Travel, and Strengthened Bilateral Ties

In a bold move to tap into India’s rapidly growing outbound travel market, the Taiwan Tourism Administration (TTA) has launched its largest-ever tourism delegation to India. This strategic initiative aims to position Taiwan as the ultimate destination for high-end leisure, business, and incentive travel. With a focus on offering tailored MICE solutions, luxury travel experiences, and strengthening cultural and business ties, the delegation seeks to appeal to India’s affluent travelers and growing demand for premium international destinations. Through this outreach, Taiwan is set to bolster its presence in the Indian tourism market, capitalizing on sustained growth and expanding bilateral connections.

In a bid to capture a larger slice of India’s rapidly expanding outbound travel sector, the Taiwan Tourism Administration (TTA), part of the Ministry of Transportation and Communications, spearheaded the largest-ever tourism delegation to India in February 2026. This mission aimed to position Taiwan as a top-tier destination for leisure, business, and incentive travel. Building on a robust 20% annual growth rate in outbound tourism—significantly surpassing India’s overall outbound growth—Taiwan is making concerted efforts to strengthen its cultural ties with India and deepen the people-to-people exchange between the two nations.

The high-level delegation included representatives from two Taiwanese airlines, seven travel agencies, and cultural performance groups. The visit began with a Taiwan Tourism Workshop in New Delhi, where over 100 travel industry professionals and media representatives gathered. The event provided a comprehensive look at Taiwan’s luxury leisure offerings, its Meetings, Incentives, Conferences, and Exhibitions (MICE) facilities, and tailored travel solutions for Indian tourists.

Following the workshop, the delegation took part in the three-day Outbound Travel Mart (OTM) in Mumbai, one of South Asia’s largest travel trade fairs. The event featured business-to-business meetings, interactive displays, and cultural performances, further solidifying Taiwan’s position as a prime destination for India’s growing premium and corporate travel markets. Taiwan’s reputation for low crime rates, an efficient public transport system, and a welcoming environment for all visitors—especially solo women travelers—adds to its appeal as one of Asia’s safest and most inviting destinations.

Dr. Mumin Chen, the Representative of the Taipei Economic and Cultural Center (TECC) in India, took the opportunity at the New Delhi workshop to showcase Taiwan’s diverse tourism offerings. Known globally for its technological prowess and semiconductor industries, Taiwan is also home to stunning mountain landscapes, beautiful coastlines, lush forests, and unique biodiversity—all within a compact and accessible geographic area. With a population size similar to that of Delhi, Taiwan combines natural beauty with modern infrastructure, offering a seamless blend of the old and the new for international visitors.

India, now the most populous country in the world, continues to see impressive growth in outbound travel. In 2025, nearly 47,000 Indian tourists visited Taiwan, marking a 20% increase from the previous year and surpassing pre-pandemic levels. This growth is in line with India’s outbound travel, which surpassed 30 million in 2024 and continued to grow at a double-digit rate in the first half of 2025, underscoring the enormous potential of this market.

At OTM Mumbai, Taiwan proudly presented its global tourism brand, “TAIWAN – Waves of Wonder,” with an engaging pavilion designed around the theme “Taiwan Non-Stop.” This concept highlighted the seamless transition from peaceful daytime scenery to the vibrant energy of Taiwan’s nightlife and urban spaces. From breathtaking mountain views at dawn to bustling night markets, Taiwan promoted itself as a 24-hour destination, offering a mix of safety, convenience, and a variety of experiences for every type of traveller.

Cultural diplomacy played a pivotal role in the outreach efforts. The Lei Sheng Traditional Arts Troupe showcased performances of Guan-Jiang-Shou, a prominent symbol in Taiwanese folklore that signifies protection and positive energy. Additionally, artisans from Lukang in Changhua led interactive workshops, where Indian travel professionals had the chance to paint traditional “Sword Lions,” providing a hands-on introduction to Taiwan’s rich cultural heritage.

Understanding the significance of culinary preferences in shaping travel decisions, the delegation also emphasized Taiwan’s ability to meet the diverse dietary needs of Indian travellers, including vegetarian and special meal options. Taiwan’s thriving street food scene and high-end dining establishments were highlighted as key attractions, complementing its cultural offerings.

The Tourism Administration regarded the February mission as the largest-ever tourism delegation to India, underscoring the market’s strategic importance. Mumbai, which is home to nearly 63 percent of India’s corporate and incentive travel movement, has become a focal point for Taiwan’s outreach efforts. The establishment of the Taiwan Tourism Information Office in Mumbai in 2024 has significantly bolstered on-the-ground engagement and strengthened trade relations.

The Taiwan Tourism Administration’s largest-ever delegation to India is a strategic move to attract Indian tourists by promoting MICE solutions, luxury travel, and deepening bilateral ties.

Looking ahead, Taiwan plans to solidify its presence in India’s business and incentive travel sector while expanding into the wider leisure travel market. Through continued promotional initiatives and tailored support, Taiwan aims to position itself as a safe, sophisticated, and culturally enriched destination for India’s next generation of global travellers.

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