JetBlue Vacations Expands Luxury Cruise Portfolio with Azamara, Seabourn, and Regent Seven Seas Cruises, Offering Unparalleled Premium Travel Experiences to Customers

JetBlue’s wholly owned subsidiary, Paisly, has announced the addition of three prominent luxury cruise partners to its expanding portfolio: Azamara, Seabourn, and Regent Seven Seas Cruises.

JetBlue’s wholly owned subsidiary, Paisly, has announced the addition of three prominent luxury cruise partners to its expanding portfolio: Azamara, Seabourn, and Regent Seven Seas Cruises. This strategic move enhances JetBlue Vacations’ offerings, providing customers with an even broader selection of premium cruise options and reinforcing Paisly’s commitment to offering personalized, loyalty-driven travel experiences. With this expansion, travelers can now access a variety of world-class cruise experiences, all through the seamless booking platform powered by Paisly.

In celebration of this milestone, JetBlue Vacations has launched an exciting cruise sweepstakes in collaboration with Royal Caribbean, one of its long-standing cruise partners. Customers who book a cruise through JetBlue Vacations are now eligible to enter a sweepstakes for a chance to win a cruise valued at up to $4,999. The sweepstakes will run through December 31, 2025, and full details can be found at JetBlue Vacations Cruise Sweepstakes
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A Diverse Selection of Premium Cruise Options

The addition of Azamara, Seabourn, and Regent Seven Seas Cruises to Paisly’s portfolio significantly enhances the variety of cruise experiences available through JetBlue Vacations. Azamara offers destination-focused itineraries that allow passengers to immerse themselves in unique local cultures, while Seabourn delivers small-ship luxury with personalized service in exclusive locations. Regent Seven Seas, on the other hand, provides all-inclusive voyages that include everything from gourmet dining to shore excursions, offering travelers unparalleled luxury and convenience.

“We set out to build the airline industry’s most thoughtful cruise fulfillment platform and the momentum is real,” said Jamie Perry, President of Paisly. “By expanding our portfolio with a mix of luxury, niche and family-friendly cruise lines, and growing into river cruising, we are helping our airline partners offer cruise products that are smarter, more rewarding, and fully integrated with their loyalty programs. It’s a winning formula for customers, cruise lines and airlines alike.”

This expansion means that customers booking through JetBlue Vacations now have access to a wider range of cruise options, allowing them to choose the perfect vacation experience based on their preferences. All cruise bookings are powered by Paisly’s proprietary platform, ensuring a smooth and streamlined booking process with support every step of the way.

Seamless Cruise Fulfillment with Paisly’s Signature Commitment

Paisly’s approach to cruise fulfillment is unlike any other in the industry. The company manages every aspect of the cruise process in-house, from establishing strong relationships with cruise suppliers to offering world-class customer support. One of the standout features of Paisly’s services is its Plane to Port Commitment, which offers customers peace of mind in the event of flight delays that could cause a missed cruise departure. If a customer’s flight is delayed and they miss the start of their cruise, Paisly ensures they are rebooked on the next available sailing, or if necessary, helps them reach the next port of call.

JetBlue Vacations customers who book cruises, whether as part of a vacation package or individually, can also earn TrueBlue points and tiles, further enhancing the benefits of their travel loyalty program. Additionally, the loyalty rewards from the cruise line itself can be stacked on top of JetBlue’s offerings, allowing travelers to double-dip on rewards and making it easier than ever to earn valuable benefits.

Personalization and 24/7 Customer Support

Paisly’s platform leverages cutting-edge flight, loyalty, and behavioral data to deliver highly personalized offers in real-time. Customers can easily access tailored recommendations, ensuring they receive the most relevant and timely travel deals. The company’s Helpful Humans team is available 24/7, providing dedicated customer support to ensure that every aspect of the travel experience is seamless and enjoyable.

The Future of Cruise Travel with Paisly

As the demand for cruise travel continues to rise, Paisly is focused on scaling its operations and building a fulfillment model that prioritizes personalization and operational control. This growth is not only evident in its new partnerships with top-tier cruise lines but also in its future plans. Starting in 2026, Paisly will begin offering cruise products through United Airlines, expanding the reach and availability of luxury cruises to even more customers.

With its expanding cruise portfolio, exclusive loyalty benefits, and innovative customer service model, Paisly is well-positioned to redefine the cruise travel experience for JetBlue Vacations customers and beyond. Whether planning a luxury getaway or seeking a new cruise adventure, JetBlue Vacations has something for everyone with its diverse, premium cruise options and personalized services.

For more information about JetBlue Vacations’ cruise offerings, or to enter the sweepstakes for a chance to win a $4,999 cruise, visit JetBlue Vacations Cruise Sweepstakes
.

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JetBlue Vacations Expands with Luxury Cruise Partnerships, Elevating Travel with More Cruise Choices for Tourists

JetBlue Vacations is making waves in the travel industry with a bold move to expand its offerings by partnering with top luxury cruise lines. This exciting development is set to offer travellers more variety and luxury when booking their dream vacations. By teaming up with renowned names like Holland America Line, Cunard, Virgin Voyages, and Oceania Cruises, JetBlue Vacations aims to provide seamless vacation experiences. This expansion is expected to make a significant impact on tourism by catering to the growing demand for luxury cruises.

For those looking for a sophisticated travel experience, these partnerships bring a higher level of comfort, unique itineraries, and premium services. The tourism industry, now experiencing a recovery surge, will see a major boost as this offering gives global travellers more choices.

Expanded Cruise Offerings to Meet High Demand

As the global cruise market continues to grow, JetBlue’s move to offer a wider variety of luxury cruise options comes at the perfect time. The global cruise industry had 34.6 million passengers in 2024, and this number is expected to rise to 42 million by 2028. This growth reflects an increasing appetite for upscale travel experiences. Tourists are seeking new, high-end options that provide both relaxation and adventure on the open seas. JetBlue Vacations’ new partnerships align with these demands, ensuring that passengers have access to the best of luxury cruising.

The four new partners — Holland America Line, Cunard, Virgin Voyages, and Oceania Cruises — each bring their own unique offering. Holland America Line offers classic cruise experiences with a modern touch, Cunard brings the elegance of luxury sea voyages, Virgin Voyages caters to adult-only experiences with a focus on fun and relaxation, while Oceania Cruises offers destination-focused luxury cruises for the discerning traveller. These options enhance the appeal of JetBlue’s vacation packages and elevate tourism by providing travellers with an even wider selection of luxurious, unforgettable journeys.

Boosting Tourism: New Travel Opportunities

This expansion isn’t just about more cruises; it’s about enhancing the tourism experience for all. With the new options available through JetBlue Vacations, tourists can now easily combine air travel with a premium cruise experience, all under one booking platform. Paisly, JetBlue’s travel platform, supports both bundled air + cruise packages and standalone cruise bookings, making it easier for travellers to plan their perfect getaway.

Loyalty rewards will also play a key role in driving bookings. Through the integration of airline loyalty points (TrueBlue) and cruise line loyalty benefits, tourists can enjoy rewards for their travel decisions across both air and cruise sectors. This dual loyalty program not only strengthens the customer experience but also encourages more travellers to opt for these packages, boosting tourism revenue and engagement.

Additionally, the “Plane to Port Commitment” policy ensures that if a traveller’s flight delay causes them to miss their cruise embarkation, JetBlue Vacations will assist in getting them to the next port of call. This protection adds a sense of security to tourists, making them more likely to choose these packaged experiences. This level of service highlights the growing trend of customer care, which is essential in enhancing overall tourism experiences.

Scalability and Future Growth

This is only the beginning. With the promise of expanding its cruise offerings each month, JetBlue Vacations is set to increase its presence in the cruise market. United Airlines customers, starting summer 2026, will also be able to enjoy these expanded cruise offerings. This will allow JetBlue’s family of airlines to cater to a larger audience, further increasing the scope of luxury cruises available to tourists around the world.

This constant expansion reflects a forward-thinking strategy that understands the evolving needs of travellers. By diversifying cruise options and offering high-end, premium experiences, JetBlue is positioning itself to lead the way in combining air and cruise travel. This innovative approach to tourism boosts the overall industry by creating more opportunities for engagement, customer retention, and new tourism experiences.

Why It Matters for Tourism

For the tourism industry, this development opens up an array of opportunities. By providing tourists with more choice, more comfort, and more convenience, JetBlue Vacations is not just increasing bookings but shaping the future of travel. The ease of combining flights with luxury cruises will likely make high-end travel more accessible and less stressful. The impact on global tourism is clear: more destinations, more activities, and more options for tourists will result in greater economic benefits for local and global economies alike.

Additionally, as tourism continues to recover, offering premium services helps to attract a diverse group of travellers, from luxury cruise enthusiasts to first-time tourists seeking an all-inclusive travel experience. This creates new market segments for airlines and cruise lines, while also boosting destination marketing and local economies.

Looking Ahead

JetBlue Vacations’ expansion into luxury cruises will undoubtedly have a lasting impact on the tourism industry. By offering more cruise choices, adding flexible loyalty programs, and ensuring smooth, worry-free travel with the “Plane to Port Commitment,” the company is setting a new standard for how cruise and air travel can be seamlessly integrated. As the global cruise market continues to expand, these offerings will play a crucial role in enhancing the tourism experience for travellers, making it easier for them to explore the world with greater convenience and comfort.

With its ongoing commitment to growth and customer satisfaction, JetBlue Vacations is ensuring that the future of tourism will be filled with more options and better service, creating unforgettable travel experiences for all. As the industry rebounds, this innovative approach is sure to resonate with tourists seeking a premium, all-in-one travel solution.

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