This article originally appeared on PGHHockeyNOW.

The Pittsburgh Penguins (14-8-8) set a low-water mark Saturday when they squandered a 5-1 third-period lead and lost in overtime to the rebuilding San Jose Sharks, 6-5. The loss mystified coach Dan Muse and players alike, and Muse stepped forward to point the first finger of blame at himself. The Penguins get another crack at victory this weekend when they host the Utah Mammoth at PPG Paints Arena.

Saturday was a jaw-dropping spectacle of lost leads befitting a spot in a Ripley’s museum. The Penguins led 5-1 with 13 minutes remaining. They led 5-2 with six minutes remaining, yet their extraordinary struggle against the extra attacker was their undoing, and San Jose scored a pair of goals with an empty net to tie the game.

Emergency call-up Sergei Murashov is expected to start Sunday if newly acquired Stuart Skinner is not yet available due to immigration visa issues.

Defenseman Brett Kulak is also awaiting his visa after being acquired with Skinner from Edmonton on Friday.

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Lake Mary scored a thrilling Hail Mary touchdown on the game’s final play and beat Vero Beach 28-27 to capture their first state football championship in school history.

Notre Dame signee Noah Grubbs connected with FIU signee Barrett Schulz inside the five-yard line and when he almost got tackled, Tavarius Brundidge Jr. took the ball and scored with no time remaining.

OH MY GOODNESS!!!@LMRamsFootball with the HAIL MARY FOR THE WIN to capture their FIRST STATE CHAMPIONSHIP in program history.@NoahGrubbsQB to @BarrettSchulz and @22Aproblem_ with the all-time assist to capture the Class 7A crown in Miami. #SCTop10

🎥: @ShaneWhitehead9pic.twitter.com/hVLbPvyTn6

— Alex Walker (@AlexWalkerTV) December 14, 2025

Lake Mary trailed 21-3 at halftime at Pitbull Stadium in Miami and scored nine points in the final fifteen seconds of the game to complete the thrilling comeback.

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Snow was coming down as Dayton Flyer basketball fans traveled to the game on Saturday night.

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While some drove, others took advantage of shuttles.

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A bus driver told our news crew about making sure he gets fans safely to and from the UD Arena.

“We’ve definitely ensured braking distances. That’s the biggest thing,” said Dallas Davis. “People lose control. They say tap the brakes, don’t slam the brakes on. Tap your brakes. Don’t slam them on because you slam those brakes, you’ve got no steering.”

Dayton beat North Florida, 84-61, on Saturday.

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The University of Dayton men’s basketball team put on a show on snowy Saturday night at the UD Arena.

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De’Shayne Montgomery and Malcolm Thomas got the crowd going with several dunks in an 84-61 victory over North Florida.

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Montgomery led UD with 23 points while Thomas added 14.

Amael L’Etang had a double-double: 14 points and 14 rebounds, while Javon Bennett scored 10.

The Flyers won with Dayton legend Obi Toppin in the building.

He was one of four people inducted into the UD Athletics Hall of Fame.

The other inductees were former UD women’s basketball player Kelley Austria, former UD Director of Athletic Communication Doug Hauschild, and former UD men’s cross country runner Chris Lemon.

UD Hall of Famer Johnny Davis celebrated earning his UD degree in front of the Flyer Faithful on Saturday night.

Dayton’s next game will be Tuesday night when they host Florida State at the UD Arena at 7 p.m.

Pregame coverage on WHIO Radio begins at 6 p.m.

The game will also be carried here at WHIO.com.

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The New England Patriots and Boston Red Sox were among the local professional sports teams sending their condolences and well wishes after the fatal shooting at Brown University.

The Patriots, who are set to face off against the Buffalo Bills on Sunday, Dec. 14, posted a statement to X after news spread of the shooting on the Providence campus.

At least two people were killed and eight were injured at Brown University on Saturday, Dec. 13, according to Providence Mayor Brett Smiley.

"The New England Patriots are heartbroken by the horrific events at Brown University," the Patriots' statement reads. "We extend our deepest sympathies to those affected and their families, and we remain grateful to the first responders and law enforcement who acted swiftly to protect the students, faculty, staff and the community."

The Massachusetts football team plays at Gillette Stadium in Foxboro, which is approximately 25 miles northeast of downtown Providence.

"We stand with Brown University and our neighbors in Rhode Island during this difficult time," the statement continues.

A statement from the New England Patriots. pic.twitter.com/66Esb4TdDo

— New England Patriots (@Patriots) December 14, 2025

The Red Sox also posted a statement to X on Saturday evening, with the caption, "Sending our love to Brown."

"Our Red Sox family is thinking of everyone at Brown University tonight," the statement reads. "This act of violence has shaken a cherished part of our New England community. We're with the students, the faculty, their loved ones, and all who are feeling the weight of tonight."

Sending our love to Brown. pic.twitter.com/Dr1ep3TSKY

— Red Sox (@RedSox) December 14, 2025

The Boston Bruins, along with the team's American Hockey League (AHL) minor league affiliate, the Providence Bruins, posted a statement to social media later in the evening.

"The Boston Bruins and Providence Bruins are extremely saddened to learn of the tragic events that took place this evening at Brown University," the statement reads. "We extend our heartfelt sympathies to those affected and their families and are keeping the Brown University community and the city of Providence in our thoughts during this difficult time."

The Providence Bruins play at the Amica Mutual Pavilion in downtown Providence.

A Statement from the Boston Bruins and Providence Bruins. pic.twitter.com/MwqwrMofLA

— Boston Bruins (@NHLBruins) December 14, 2025

This article originally appeared on The Providence Journal: Patriots, Red Sox, Bruins make statements about Brown shooting

VERO BEACH – Mike Henderson has never missed a Vero Beach High School football since he was 5 years old.

“I’m not going to miss (today),” said Henderson, 76, as he sat waiting for the Magic Carpet Ride fan bus to head out for Miami.

The Vero Beach High School football team will play in the Dec. 13 Florida High School Athletic Association state championship game. This is the first time Vero Beach has been in the FHSAA final game since 1981.

Vero Beach (14-0) will play Lake Mary (11-3) in the Class 7A state championship game.

Henderson’s father was Herb “Bull” Henderson, who was the team captain for Vero Beach High School in 1946-47, when Vero Beach won its first undefeated state championship.

Henderson’s father started taking him to the games, starting a family tradition that continues today. Henderson rode the bus with his brother, Mitch, and his brother’s great grandchildren, Kynleigh Owens, 8, and Brenden Smith, 9.

“The whole family is Vero Beach Fighting Indians football fans,” Henderson said.

Fans started arriving for the 3 p.m. bus at 1:30 p.m. Dressed in Vero Beach High School red and black, the Vero Beach contingent was ready to cheer for a win. Bus riders brought pom poms, signs supporting Vero Beach and seat cushions. Two 56-seat Magic Carpet Ride buses set out from the former Kmart off U.S. 1. Tickets for the round-trip bus cost $75.

“We’ve got to support the boys,” said Lekesha Weems.

And losing is not an option.

“They’re doing a pickup (of the championship trophy),” explained Toni Allston, whose father is Joe Moore, the team’s chaplain.  “It’s theirs all along. We’re just going to go pick it up for them.”

Allston, Weems and their family traveling on the bus wore custom shirts “I believe. I can do. I will do. I will overcome.”

Some of the fans are traveling in groups, others with a family member. While many are strangers, they have one common tie binding them – supporting the team.

The bus ride began with a cheer and chant, “Go Vero!”

Some, such as Barbara Moore of Ohio, attended the noon sendoff of the team buses before coming to pick up her own ride.

“It was great,” said Moore about standing at the State Road 60 intersection. “We were one of the last ones to wish them well.”

Moore has season tickets to the games, and never misses one, even though she has no long-term ties to the team or the high school.

“We just like football,” she said.

On the second fan bus was Ed Witkowski, a 1978 Vero Beach High School graduate, and his friend Dessie Bell, a 1976 graduate. Witkowski said he has been a season ticket holder for 47 years. He was at the 1981 state championship game, remembering having to arrive two hours early to get their seats.

Witkowski remembered when former Coach Billy Livings arrived in Vero Beach.

“I thought, we might actually win,” he said.

Bell used to sit on the visitor’s side when he attended games. He said he prayed last night over the team and the buses.

Attending the games are a fun time, the bus riders said.

“I’m very excited (about seeing the state championship), ” said Henderson, who also attended Thursday’s pep rally for the team. “I like Vero Beach. It reminds me of a small college with the turnout and the fan support.”

Colleen Wixon is the Indian River County government watchdog reporter for TCPalm and Treasure Coast Newspapers.

This article originally appeared on Treasure Coast Newspapers: Fan buses, school spirit heading to Miami to cheer Fighting Indians

As playoffs continue and the fall sports come to a close, look back on our favorite photos of the 2025 season.

More: SEE IT: The Augusta Chronicle's best 2025 fall sports photos

This article originally appeared on Augusta Chronicle: look back on our favorite photos of the 2025 season

WICHITA, Kan. (KSNW) — Barry Sanders, a star football player at Wichita North High School, has been named to the 2025 Kansas State High School Activities Association Hall of Fame Class of 2026.

Sanders took over as the school’s starting running back in the third game of his senior season, finishing the year with 1,417 yards rushing on 139 carries.  He was named to the All-City Team, Honorable Mention All-American, and later named the MVP of the Kansas Shrine Bowl. 

In addition to being a three-year participant in football, he was also a three-year participant in basketball. 

After leaving Wichita, Sanders attended Oklahoma State where he played for the Cowboys from 1986-88 where he holds the career record for touchdowns scored (60), consecutive games with two or more touchdowns (12), rushing touchdowns (53), rushing yards per carry (6.8), rushing yards per game (118.7), most games with two or more rushing touchdowns (12), most consecutive games with a rushing TD (15), and most 300-yard rushing games (4). 

While at Oklahoma State, Sanders won the Heisman Trophy, the Maxwell Award, the Walter Camp Award, and a unanimous All-American honor in 1988.  

After leaving Oklahoma State following the 1988 season, Sanders was drafted third overall by the Detroit Lions in 1989.

He was named the NFL’s Offensive Player of the Year in 1994 and 1997, and named the league’s Co-Most Valuable Player in 1997 along with Brett Favre. 

In the 1997 campaign, Sanders set an NFL record by gaining 100 yards in 14 consecutive games, totaling 2,053 yards for the season.  

In 2004, Sanders became the fourth Kansas native to be inducted into the Pro Football Hall of Fame: Gayle Sayers of Wichita, John Riggins of Seneca, and Will Shields of Fort Riley.

The Hall of Fame is housed in the KSHSAA offices at 601 SW Commerce Place in Topeka, and is open Monday through Friday, 7:30 a.m. to 4:30 p.m. 

The Hall of Fame is also available virtually via the KSHSAA “Gallery of Champions” at http://www.kshsaachamps.org/.

For the latest news, weather, sports, and streaming video, head to KSN-TV.

MARRERO, La. (WGNO) – Archbishop Shaw has reached consecutive state championship games for the first time since 2008 thanks to Ethan Lentz. During the Eagles semi-finals matchup against Vandebilt Catholic, Lentz recorded 12 tackles, one sack and two interceptions, including a pick six, to punch Shaw’s ticket back to the title game.

“We needed to play together to get the job done and make it back to the dome. We did practice hard, play hard all together as one,” Lentz said.

Lentz’s performance was no fluke though. The linebacker has six interceptions on the year, and head coach Hank Tierney has seen a ballhawk star manning the second level of his defense.

“He finds the ball. He’s very physical, and he’s gotten better each year. He has good hands, and he’s got six and probably had a chance to get 2 or 3 more. He’s been a big playmaker for us the whole year,” Tierney added.

While Lentz has been finishing his third year on the westbank, the linebacker gew up modeling his game after John Ehret alums De’Jon ‘Scoota’ Harris and former LSU Tiger MIchael Divinity.

“I wanted to be like them in every way. They were like my idols. It’s a great feeling: Trying to chase the same success they had and also trying to make my own path,” the junior explained.

Lentz’s path began with his father who not only coached at John Ehret but has been on Shaw’s staff, since before Tierney’s return to the westbank.

“He played football his whole life. His dad play football at De La Salle. He came up in a football family, and we knew about him because the dad was on the staff, when I came here. We’re happy to have him: Tough kid that makes a lot of plays,” Tierney finished.

Archbishop Shaw’s Ethan Lentz is our Friday Night Football Best Chevrolet Best Player of the Week.

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NEW ORLEANS (WGNO) — No. 5 Dunham faced No. 6 Calvary Baptist in the Division III Select title game at Caesars Superdome on Thursday, Dec. 11.

The Tigers captured the Division III Select title after winning a convincing 34-17 game over the Cavaliers.

You can catch more high school football action on Season 34 of WGNO’s Friday Night Football, a program founded by Ed Daniels and always presented by the Allstate Sugar Bowl.

You can catch the shows on Friday at 11 p.m. on Nola 38, the CW.

The show replays at midnight on WGNO.

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For the latest news, weather, sports, and streaming video, head to WGNO.

Less than a week after winning the SEC Championship, a pair of UGA football players are facing charges.

Dontrell Glover and Boden “Bo” Walker were arrested on Friday evening and charged with two counts of misdemeanor shoplifting.

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According to Athens-Clarke County jail records, both were arrested shortly after 5:30 p.m. and released on a $1,526 bond just before 8 p.m.

“We were informed of the charges and are currently in the process of gathering additional information,” Georgia spokesman Steve Drummond said in a statement to ESPN’s Dan Murphy. “This is a pending legal matter and we will not have further comment at this time.”

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Walker, a freshman running back from Ellenwood, has played in six games throughout the season, and scored three touchdowns.

Glover, a 6′3″, 320-pound freshman offensive lineman from Fairburn participated in 13 of the No. 3 Bulldogs’ games. He was named to the All-SEC freshman team.

It’s unclear what led up to their arrests.

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AUSTIN (KXAN) — Texas senior defensive back Michael Taaffe plays with a big heart both on and off the field.

Taaffe was honored Friday with the 2025 Wuerffel Trophy, an award that recognizes college football players “who use their platforms to serve others and create positive change and who exemplify community service, academic excellence and athletic achievement.”

Along with the award, Taaffe was named the captain of the Allstate AFCA Good Works Team, a collection of college football players who are champions of community service.

He was a finalist for the Burlsworth Trophy and was also named to the SEC Community Service Team.

Taaffe honored the victims of the Camp Mystic floods over the July 4 weekend that killed 27 people in the Texas Hill Country, wearing a tie with the initials of the victims during SEC Media Days, and holding autograph signings and meet-and-greets to raise money for the grieving families.

He also does work for the nonproft group Texas Against Fentanyl and Crime Stoppers of Houston, along with the Texas Department of Transportation’s Sober Rides public service announcement campaign.

He was named to the first-team All-SEC team as a safety, averaging seven tackles per game with two interceptions. One of the picks came late in the fourth quarter against Texas A&M to help seal a 27-17 win over the Aggies in the season finale.

Taaffe is the second Longhorn to win the award, joining defensive lineman Sam Acho, who won in 2010. The award is named after former Florida Gators quarterback Danny Wuerffel and is given out by the Wuerffel Foundation.

Taaffe was also invited to play in the Panini Senior Bowl on Jan. 31 in Mobile, Alabama.

For the latest news, weather, sports, and streaming video, head to KXAN Austin.

Carolina Panthers wide receiver Tetairoa McMillan is making a strong case for NFL Rookie of the Year as he climbs the ranks among Panthers’ rookies for receiving yards and touchdowns.

ALSO READ: Charlotte Motor Speedway sells land near NASCAR track to Hendrick Motorsports

McMillan has already reached second all-time among Panthers’ rookies in both receiving yards and touchdowns, showcasing his impressive performance on the field.

He sat down with Channel 9’s DaShawn Brown.

“Pressure, not at all, but just the fact that he stood on the table for me in the draft process, and he believed and trusted in a guy like me to help the team win games way before I was even able to play with him that obviously says a lot about his character and the trust that he has in me,” McMillan said.

McMillan reflected on his journey to the Panthers, noting the significance of pre-draft workouts with fellow player Bryce and the little signs that pointed to his eventual place with the team.

>> You can watch the full interviee with McMillian this Sunday at 11:30 a.m. Channel 9 Eyewitness News Live at the Game.

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At Saturday’s annual Cricket Celebration Bowl at Mercedes-Benz Stadium, they’re not only rooting for their teams but spending their dollars.

The executive director of the game calls it the Super Bowl for HBCUs, not only for the football teams, but for bands, too.

Channel 2’s Richard Elliot spoke with Carlton and Carlita King in the lobby of the Omni Hotel, which is kind of the home base for both teams and the bowl committee.

“We always come back because we’re both alumni of South Carolina State University,” Carlton King said.

The couple just flew down from Florence, South Carolina, which is something they do whenever they’re playing in the bowl game.

“About 50% of our friends at South Carolina State are the same group of friends. And we have fraternity and sorority brothers and sisters that always come down as well. So, it’s like a family reunion for us,” Carlton King said.

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For 10 years, John Grant has overseen the Cricket Celebration Bowl as its executive director. He said the bowl loves Atlanta, and Atlanta loves this bowl game.

“The energy around the city, around this event, is palpable,” Grant said.

John Pete told Elliot that he is rooting for Prairie View A&M. He brought his sons to the game.

“We’re going shopping. Take them shopping. That’s something they like to do. And I’m doing historical things, or I know a lot of historical things that’s going on in Atlanta. So, I’m going to take them there and get them involved in all this historical stuff right here, down here.”

Not only is there the game itself, but there’s also the marching band championship.

Carlita King said she wouldn’t miss any of it.

“Oh, it’s definitely large. But we enjoy being here because of the different opportunities or the different things to do,” she said.

The game will be nationally televised starting at Noon on Saturday on Channel 2, and it’s really the kickoff to the bowl season.

(COLORADO SPRINGS) — Pueblo West (4-1) applied a ton of pressure on the Pine Creek (1-2) offense, forcing one turnover after another on the way to a 45-35 road win on Thursday night.

The Cyclones Elijah Pineda forced multiple fastbreak opportunities, making coast-to-coast trips look routine.

Palmer basketball (2-2) fell to Lutheran 71-65, despite a strong performance from sophomore Tremel Phipps.

For the latest news, weather, sports, and streaming video, head to FOX21 News Colorado.

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment.

That’s why the old checklist approach to local SEO breaks down – it assumes every customer behaves the same.

In other words, Google does play favorites, the “signal-fit” kind. Google’s ranking system isn’t swinging blindly; it’s tuned to intent, behavior, and category nuance.

However, recent trends call that old assumption into question.

A single formula doesn’t guide Google’s Local Pack – it’s shaped by how people actually search.

The notion that a generic playbook can successfully deliver the same results for a burger joint and a dental office simply doesn’t pass muster, especially when search is continually being tailored to every individual.

What the data shows

Yext’s analysis of 8.7 million Google Business Profiles across five U.S. industries cuts through the myth that brand size or ad budget secures visibility. (Disclosure: I’m the senior director of Yext Research.)

What actually moves the needle is “signal fit” – how closely a listing aligns with local users’ expectations.

Review cadence, photo quality, and profile completeness all matter, but not in the same way everywhere. Google’s weighting of these features changes across industries and even geographical regions. 

These granular insights underscore the fundamental truth that Google is indeed exhibiting preferences, but these preferences are rooted in the listing’s ability to precisely match local context and the user’s immediate needs.

The takeaway for multi-location brands is simple: you can’t brute force your way into the Local Pack. Each industry requires a distinct strategy, tuned to the signals that matter most there.

The concept of “signal-fit” is perhaps best understood through its industry-specific expressions, where Google’s algorithm adapts to the unique expectations of consumers.

• Hospitality: Functional information carries more weight than aesthetics. Business hours, a well-written description, and a complete profile matter most. Photo volume beyond a reasonable threshold adds little advantage. Travelers care less about another angle of the pool and more about whether there’s parking when they arrive at midnight.
• Healthcare: Patient satisfaction and access to care carry the most weight. Frequent, high-quality reviews, accurate hours, and a clear location description drive visibility far more than photos or marketing copy. Patients make choices based on credibility and reliability, not polish. In healthcare, trust is built through consistency.
• Retail: When deciding whether a store is worth the trip, shoppers rely most on what other customers say. Review volume and sentiment are the strongest indicators of performance in this category, showing one of the sharpest divides between leaders and laggards, second only to healthcare. A polished, up-to-date listing signals a store that runs smoothly. A neglected one sends a different message: if you can’t manage your own details, what else are you missing?
• Food and Dining: Among all categories, this one is the tightest race. Review ratings and steady brand engagement with customers are the strongest signals. Profile completeness still matters, but contributes less to visibility than in other industries. Diners respond to signs of activity, like fresh feedback, prompt replies, and a consistent flow of reviews.
• Financial Services: In “Your Money, Your Life” categories, trust depends as much on reputation as on real-world experience. A professional photo can project stability, but a steady stream of authentic reviews and responses does far more to build confidence.

Regional differences don’t rewrite the rules, but they do bend them.

In the Northeast, restaurants see stronger results when social media links are present, while in some areas, healthcare listings benefit less from photos.

These patterns serve as a reminder that Google’s idea of “relevance” is always local.

How to align each location with local consumer signals

Google Business Profile optimizations vary by vertical.

Treating every location the same may simplify operations, but it costs visibility where it matters most.

Applying the same checklist across every location will cost you customers (and revenue). Marketers must continually re-evaluate their local SEO strategies.

The era of the universal checklist is over; the future belongs to the agile.

• Measure the localization effects: Observe each location in the context of its locale and what content and businesses users are seeking and engaging with.
• Prioritize relevant signals: Dial in the GBP features most impactful for your business category. Optimize for relevance, not routine.
• Implement continuous testing: Treat local SEO as an experiment. Set aside test markets and regional segments to compare approaches, track changes, and validate what actually works. The faster you detect shifts in signal fit, the faster you can adapt.
• Foster authentic engagement: Reviews only work if they’re part of a conversation. Responding quickly and sincerely shows customers – and Google – that you’re paying attention. Genuine engagement builds credibility that algorithms can measure.
• Maintain your digital footprint: Keep your Google Business Profile information up to date. Even incremental updates result in measurable gains. A 1% increase in updates corresponds to a 2.23% increase in Google clicks to brand websites. Detail continuity across third-party directories impacts Google validation grounding.

Why precision will decide who gets seen next

Google is always learning from its users’ behavior and dynamically adjusting to them.

Generic SEO playbooks have a natural limitation, and that limitation will ultimately cost you revenue.

“Best practices” may hedge against being invisible, but they won’t deliver steady wins in competitive environments.

As artificial intelligence continues to reshape the discovery process by condensing choices into concise answers and confident suggestions, the aperture on who gets seen will only narrow.

A hyper-localized GBP strategy will not merely be a competitive advantage; it will be a foundational differentiator. 

Google’s Local Pack algorithm already behaves like an AI-powered recommendation engine – rewarding relevance, not routine. For marketers, that means it’s time to transcend generic approaches and embrace the power of precision in local SEO.

The brands that align with localized consumer signals will keep winning visibility long after the playbook changes again.

The danger isn’t doing the wrong thing. It’s doing the same thing everywhere.