Lost & Found Spiced Rum by Third Eye Distillery: A Revolutionary Tropical Drink Shaped by Goa’s Spirit

Goa’s tropical spirit just got bolder. Third Eye Distillery, the creators of the wildly popular Stranger & Sons Gin, have now ventured into the world of spiced rum with the launch of Lost & Found Tropical Spiced Rum. This unique rum, born in the heart of Goa, promises to shake up India’s spirits industry, bringing a taste of the Indian tropics to the world. The rum is inspired by the rhythm and culture of the Indian coastline, blending native botanicals and spices to offer an experience unlike any other. Available initially in Goa, Lost & Found will soon spread its wings to Maharashtra, Haryana, and Karnataka, revolutionising the rum scene with its unmistakable tropical flavours.

Goa’s Spirit, India’s Heritage: Lost & Found Shaped by the Land of Spice and Sun

Lost & Found is not just a drink; it’s a celebration of Goa and India’s rich cultural tapestry. Infused with the essence of the Indian tropics, the rum reflects Goa’s laid-back lifestyle, where days stretch into the horizon and nights pulse with music. With each sip, drinkers will taste the salt of the coast, the depth of ripening spices, and the lingering sweetness of long, unhurried days under the tropical sun. The rum encapsulates the spirit of India’s coastlines—rich, vibrant, and free. The launch at Hideaway Goa, the iconic cultural and creative hub, adds an extra layer of authenticity. Together, Third Eye Distillery and Hideaway aim to shape a lifestyle brand that celebrates the tropical way of life, not just through the rum but through music, community, and stories.

A Carnival Launch Like No Other: Lost & Found’s Introduction in Goa

What better time to introduce Lost & Found than during Goa’s famed carnival, when the state comes alive with music, colour, and celebration? The carnival, a symbol of Goa’s unbridled energy, is the perfect backdrop for the launch of this tropical rum. Goa, with its intoxicating mix of natural beauty and cultural richness, provides the ideal canvas for a rum that’s shaped by the land and the people who call it home. The rum, with its deep connection to the Goan way of life, could only be born in this vibrant, eclectic paradise. As the carnival beats pulse through the streets, so does Lost & Found’s rhythm, a celebration of life and flavour in every bottle.

Bespoke Craft and Culture: Lost & Found by Third Eye Distillery

Third Eye Distillery, known for its revolutionary Stranger & Sons Gin, has once again demonstrated its bold vision with Lost & Found. Rahul Mehra, CEO and Co-founder, explains the significance of this launch: “India has always been a land where sugarcane and spice thrived long before rum became Caribbean; so, it made sense to bring this story home.” Lost & Found is deeply rooted in India’s long history of sugarcane, spices, and coastal trade. This rum represents more than just a drink; it’s a return to the roots of India’s connection with rum—redefining it for the modern age with a creative, innovative twist.

A Global Spirit With Indian Soul: Lost & Found Targets International Recognition

The launch of Lost & Found isn’t just about catering to the Indian market; it’s about taking India’s rich, untold story of rum to the global stage. As rum continues to grow in popularity, especially across Asia, Third Eye Distillery’s entry into the spiced rum category couldn’t come at a better time. With its authentic Indian roots and bold flavours, Lost & Found is primed for international recognition. Just like Stranger & Sons Gin made waves globally, this tropical spiced rum is set to carve its niche in the growing international spirits market. Lost & Found’s flavours will introduce the world to a taste of India’s vibrant coastal culture, proving that India’s heritage is ripe for global innovation.

Spiced Rum Resurgence: Lost & Found Enters a Booming Global Market

Spiced rum is currently experiencing a global resurgence, with craft and provenance taking centre stage. As the category accelerates across Asia, particularly in countries like India, Third Eye Distillery’s entry into this space is more than timely—it’s visionary. India’s sugarcane-rich fields and spice markets are the perfect foundation for crafting an authentic spiced rum. Lost & Found is positioned to disrupt the rum market by offering a unique blend of native spices, fruits, and rich Goan culture. This isn’t just another spiced rum—it’s a drink that tells a story, one that celebrates India’s natural abundance and vibrant culture.

Hideaway Goa: The Perfect Ambassador for Lost & Found’s Tropical Vibe

Hideaway Goa, a cultural landmark and a hub for creativity, has joined forces with Lost & Found to showcase the tropical spirit in its truest form. Sheldon Abranches, Founder of Hideaway Goa, beautifully captures the connection: “The Caribbean lifestyle is so similar to the Goan life despite the distance. The love for the sea, the bouncing to heady rhythms in the airwaves, and the fondness for indulging in dance and song at every opportunity are some of the few things our people share a deep bond over.” Together, Hideaway and Lost & Found aim to bring the laid-back, sun-drenched lifestyle of Goa to the world. This collaboration ensures that the brand isn’t just about the rum but the vibrant culture of the region, represented through music, community, and, of course, the finest rum.

Third Eye Distillery’s Vision for the Future: A Disruptive Force in India’s Spirits Market

Since its inception in 2020, Third Eye Distillery has been pushing the boundaries of India’s spirits market. After the success of Stranger & Sons Gin, the company ventured into India’s largest spirits category—whisky—by launching Otherside Subcontinental Whiskey in 2025. The whiskey has already received international acclaim, winning Gold at the Spirits Business’ Asian Spirits Masters 2025 and the World Whisky Masters 2025. With Lost & Found, Third Eye Distillery continues its tradition of bold storytelling, product innovation, and bringing unique Indian flavours to the global spirits stage.

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