Hyatt Strengthens Collaboration With Chase to Offer Unmatched Loyalty Rewards and Premium Travel Experiences for Cardmembers Across Its Luxury Hotel Portfolio

Hyatt Hotels Corporation has announced an expanded partnership with Chase, building on their successful collaboration that rewards World of Hyatt cardmembers for stays across Hyatt’s extensive global portfolio. The expansion aims to deepen engagement with loyal travelers while offering enhanced benefits and recognition for cardmembers.

World of Hyatt continues to be one of the fastest-growing loyalty programs in the hospitality industry, now boasting over 60 million members and maintaining an annual growth rate of nearly 30% since 2017. The program’s focus on member choice and recognition has positioned it as a leading hospitality loyalty program, offering more members per hotel than any other competitor. This high level of member engagement translates into increased bookings, longer stays, and frequent use of direct booking channels.

The expanded collaboration with Chase is expected to bring meaningful benefits for Hyatt and its guests. Cardmembers will gain additional opportunities to engage with Hyatt’s global hotels, while the loyalty program will offer broader recognition beyond hotel stays. This initiative is anticipated to strengthen brand loyalty and drive higher value for both guests and Hyatt’s portfolio of premium hotels in sought-after destinations.

As part of the expansion, top-spending Chase Sapphire Reserve and Sapphire Reserve for Business cardmembers will receive World of Hyatt Explorist status starting mid-2026. Additionally, luxury and premium Hyatt brands, including Park Hyatt and Alila, will participate in The Edit by Chase Travel, offering an enhanced travel experience to cardmembers. This effort is expected to increase stays at Hyatt properties through Chase Travel and Chase Ultimate Rewards channels.

The financial implications of this partnership are significant. Hyatt anticipates that adjusted EBITDA from the credit card programs and similar third-party partnerships will reach approximately $50 million in 2025 and grow to around $105 million by 2027, with continued growth projected beyond that period. As part of the agreement, Hyatt will receive upfront pre-tax cash totaling $47 million in the fourth quarter of 2025, to be recognized within franchise and other fees over the life of the agreement.

The World of Hyatt credit cards provide members with a range of opportunities to earn and redeem points at nearly 1,500 Hyatt hotels and all-inclusive resorts worldwide, as well as over 1,200 Mr & Mrs Smith properties. The program differentiates itself with a transparent and reliable value structure, including a fixed award chart and flexible milestone rewards, giving members exceptional redemption options.

Hyatt plans to further expand its credit card portfolio as the partnership with Chase grows. The co-branded World of Hyatt Credit Card and World of Hyatt Business Credit Card have seen strong growth, with card spend increasing by over 30% and total cardmembers rising by more than 25% over the past two years.

Cardmember benefits for both the World of Hyatt Credit Card and Business Card include up to nine points per $1 spent at Hyatt properties, with additional points earned for qualifying purchases, gym memberships, and other eligible expenses. Complimentary Discoverist status is also included, providing members with enhanced recognition and rewards.

The World of Hyatt Credit Card further offers two points per $1 spent on local transit, commuting, dining, and airline tickets purchased directly from airlines. Cardmembers receive an annual free night at any Category 1-4 Hyatt hotel and an additional free night after spending $15,000 within a calendar year.

For business cardholders, the World of Hyatt Business Card offers two points per $1 spent in the top three selected categories each quarter, including dining, shipping, airline tickets, local transit, car rental, gas, and advertising expenses. The card also provides up to $100 in Hyatt credits per anniversary year, allowing cardholders to earn statement credits for spending at Hyatt properties.

Through this expanded partnership, Hyatt and Chase aim to create more meaningful ways for members to experience Hyatt’s global portfolio while delivering enhanced value, rewards, and recognition. With a combination of premium hotel offerings, growing loyalty benefits, and expanded credit card perks, this collaboration is poised to strengthen both companies’ presence in the global hospitality and travel markets.

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