South Korea, Japan, and Philippines Lead Surge in Macao’s Tourism Post-17th UTM-UN Tourism Programme, Boosting Airline & Hospitality Sectors

South Korea, Japan, and the Philippines have emerged as key players in the surge of international visitors to Macao following the conclusion of the 17th UTM-UN Tourism Training Programme. This cultural and tourism-focused event, held in October 2025, has left a lasting impact on Macao’s tourism industry, resulting in a significant rise in arrivals from these countries. The programme’s emphasis on cultural integration within the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector has attracted business professionals and leisure travelers alike, enhancing Macao’s appeal as a top destination in Asia. With airlines from these nations increasing flights to Macao and the hospitality sector ramping up services, the city has seen a remarkable boost in tourism, offering visitors a unique blend of cultural experiences and world-class amenities. This revitalization not only strengthens Macao’s position as a global tourism hub but also fosters deeper international connections, particularly with neighboring countries.

South Korea, Japan, and Philippines Lead Surge in Macao’s Tourism Post-17th UTM-UN Tourism Programme, Boosting Airline and Hospitality Sectors

The tourism landscape in Macao is witnessing marked changes as the effects of the 17th UTM-UN Tourism Training Programme continue to unfold. South Korea, Japan, and Philippines visitors, in particular, have contributed to an increase in the volume of international tourists, which has stimulated Macao’s airline and hospitality industries. The cultural integration experienced during the event and the international ties established have transformed Macao’s tourism development and made it one of the most desirable travel destinations to visit worldwide. For tourists looking to experience the best of Macao, now is the best time to take advantage of the city’s exciting offerings.

Macao’s Tourism Growth after the 17th UTM-UN Programme

The 17th UTM-UN Tourism Training Programme occurred in October 2025 at Macao University of Tourism and targeted Macao’s tourism sector. The program targeted the incorporation of culture into the Meetings, Incentives, Conferences and Exhibitions (MICE) industry and attracted delegates globally. The conclusion of the program corresponded with a surge in international arrivals. South Korea, Japan, and the Philippines, in that order, account for a sizeable proportion of the increase in international visitors and demonstrate how these three countries are leading the recovery and growth of tourism to Macao.

South Korea, Japan, and the Philippines Lead the Growth in Tourism to Macao

Macao has been a popular travel destination for East and South East Asia for many decades and this position has solidified following the 17th UTM-UN Programme. The increase in international travelers to Macao during the period that followed the program, and particularly the growth in visitors from South Korea, Japan, and the Philippines, underscores the program’s impact on international tourism to Macao.

• South Korea: The number of South Korean visitors to Macao soared to 492,184, an increase of an astonishing 140.6%, 2024 South Korean visitors to Macao exceeded 492,184. The upsurge stemmed from South Korea’s burgeoning interest in cultural tourism, the establishment of direct flights, and the business tourism facilitated by MICE events.
• Japan: The increase in tourism from Japan was also significant. 126,423 Japanese visitors arrived in Macao in 2024, an increase of 68.2%, and they visited landmarks, casinos, and cultural sites of Macao. The increasing tourism from Japan further demonstrates Macao’s potential as a business and leisure destination.
• Philippines: The tourism increase from the Philippines was also significant. With Macao’s close proximity to the Philippines and the cultural experiences the country has to offer, 493,399 Filipino travelers visited in 2024, an increase of 57.1%, seeking cultural and business opportunities.

Growth in the Airline Industry

With flourishing tourism in Macao, the Macao airline industry has experienced growth as well, with a few major international airlines expanding their operations to satisfy the increase in demand. South Korean, Japanese, and Philippine airlines are the key contributors to this increase in frequency of flights to Macao, and growth to this region’s tourism.

• Korean Air: As the South Korean airline market leader, Korean Air has increasingly focused on flights to Macao. Korean business and leisure travelers’ growing Macao interest has led the airline to establish the Seoul-Macao direct route for South Koreans to easily reach the city.
• Japan Airlines: As Japanese tourists continue to increase their Macao visits, Japan Airlines has extended its Macao routes to increase accessibility for Japanese customers. Japan Airlines has adjusted its route to offer daily flights from Tokyo to Macao, notably increasing access for travelers eager to enjoy Macao’s remarkable entertainment and cultural offerings.

Philippine Airlines: Philippine Airlines, the Philippines’ flagship airline, has increased flight frequencies to Macao, responding to the growing number of Filipino tourists to Macao for business and leisure. Direct flights to Macao from Manila makes for an easier travel to the destination.

These airlines have increased the number of tourists from the relevant countries and facilitated business and cultural exchanges. Macao is more accessible to tourists now with the increased flight options from these regions and the enriched services are predicted to continue into and beyond 2025.

Hospitality Industry: Macao Hotels Prepare for Increased Demand

Macao’s ongoing tourism surge is having a direct impact on the growth of the hospitality industry. Hotels and resorts are preparing for an influx of visitors from South Korea, Japan and the Philippines, and are customizing offerings to help these tourists with their specific cultural needs.

• Sands Resorts Macao: One of Macao’s hospitality leaders, Sands Resorts Macao records an increasing number of MICE business travelers. Its properties, The Venetian Macao, The Parisian Macao, and Sands Cotai Central, are favored, as Sands Resorts Macao offers an extensive collection of luxury lodging and varied options in dining and entertainment. The company meets international travelers’ demands and varied preferences.
• MGM Macao: MGM Macao luxury resort also records an increasing number of guests after the 17th UTM-UN Programme. Designed for high-end clientele, the resort offers world-class amenities and is highly in demand for guests from South Korea and Japan. MGM Macao enhances its facilities and services to ensure the best value for its international clientele.
• Macao Hotel Association: An increase in reservations has also been recorded for the accommodation operators in the Macao Hotel Association. With the increase of visitors to Macao, hotels in the association have customized their offerings, including tailored business services, features for families, and services for groups traveling to Macao for MICE events. Additional emphasis has also been placed on integrating aspects of the 17th UTM-UN Programme for presentation of local culture, for example, localization of services to include traditional Cantonese tea ceremonies and Cantonese opera performances.

In the case of Macao, the commensurate improvement of hospitality services and facilities is also apparent by the response of local hotels to the increase in international visitors. From a culturally rich stay to luxurious and comfortable accommodations, the hotels in Macao ensure that their visitors enjoy all aspects of their hospitality.

Macao Travel Tips

Macao is an enticing destination for international travelers and has been increasingly so for a few years. Whether for business, leisure, or a combination of both, here are some important travel tips for you to enjoy your visit.

• Best Time to Visit: The cooler months of October to December are the ideal time to visit Macao, as the weather gives way to pleasant conditions for outdoor activities and sightseeing. That said, there are plenty of activities to be enjoyed in the city all year round.
• Visa Requirements: Your nationality will determine the need for a visa to visit Macao. Visa restrictions are relaxed for citizens of several countries, South Korea, Japan, and the Philippines included, when visiting Macao for stays not exceeding thirty days. Always verify current visa information before purchasing airline tickets.
• Getting Around: Macao’s transport network has more than enough to meet the needs of the tourists. The more opulent experience will be with the complimentary shuttle services by the hotels and resorts. The city’s transport also includes a Light Rapid Transit (LRT) system whose trains ferry tourists to all the major attractions in Macao.
• Currency: The Macanese Pataca (MOP) is the primary legal tender, although Hong Kong Dollars (HKD) are accepted too. A reasonable lessees of local currency for purchases is advisable, although credit cars are accepted in hotels, shops, and restaurants.
• Local Etiquette: Macao blends Chinese and Portuguese customs. When visiting temples or partaking in traditional activities, be sure to observe and follow the local customs. All human activities, especially local customs, should be treated respectfully.

Flight Details: How to Get to Macao

Macao is surrounded by air. Numerous global cities offer direct flights through various airlines. Here are the most frequent routes and international tourists’ flight details:

• South Korea: Korean Air has direct flights from Seoul to Macao several times a week. With a flight duration of roughly 3.5 hours, it is an easy journey for tourists coming from South Korea.
• Japan: Japan Airlines has direct flights every day from Tokyo to Macao. The flights takes about 4 hours, thus facilitating travel for Japanese tourists to Macao for business and leisure.
• Philippines: Philippine Airlines has direct flights from Manila to Macao several times a week. With a 2.5 hour flight, a quick and convenient connection is provided for Macao.

Apart from these airlines, there are other carriers, including Cathay Pacific and AirAsia, which operate flights to Macao from different Asian cities, contributing to the accessibility of the destination for global travelers.

South Korea, Japan, and the Philippines have driven a surge in tourism to Macao following the conclusion of the 17th UTM-UN Tourism Training Programme. With increased flights and hotel bookings, these countries are helping to shape Macao’s growing reputation as a global tourism destination.

Wrapping Up

Macao’s tourism sector is well established with South Korea, Japan, and the Philippines being the primary source countries of international tourists. The 17th UTM-UN Tourism Programme has positively impacted Macao’s tourism and cross-cultural relations, as well as the growth of the air transport and tourism industries. Macao is expected to maintain its position as a tourist destination for the year 2025 and the foreseeable future. Macao accommodates a variety of tourist purposes, whether it is a culture-oriented trip, a leisure holiday, or a business conference.

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