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Germany And France Joins Finland, Italy, Malta, Denmark, Croatia, Hungary, And More As Belarus Extends Visa-Free Travel For Thirty-Eight European Nations: Latest Travel Update You Should Know

13 December 2025 at 13:14
Germany And France Joins Finland, Italy, Malta, Denmark, Croatia, Hungary, And More As Belarus Extends Visa-Free Travel For Thirty-Eight European Nations: Latest Travel Update You Should Know
Germany And France Joins Finland, Italy, Malta, Denmark, Croatia, Hungary, And More,
Belarus Extends Visa-Free Travel,

Belarus has extended its visa-free travel program for 38 European countries, including Germany, France, Finland, Italy, and Malta, through 2026, to enhance tourism and strengthen ties with its European neighbors. This move simplifies travel for millions of Europeans, encouraging more visits to the country while fostering greater international cooperation. With this extension, Belarus is not only boosting its tourism sector but also aligning with broader efforts to make the country more accessible and open to international visitors, marking a significant step in its goal to increase global tourism.

In an exciting development for international travelers, Belarus has decided to extend its visa-free travel program for citizens of 38 European countries through 2026. Initially launched in July 2024, the program allowed citizens of select European nations to travel freely to Belarus without the need for a visa. This extension not only makes travel easier for Europeans but also aligns with Belarus’s growing efforts to enhance its appeal as a tourist destination.

Extended Visa-Free Travel: A Welcome Change for European Travelers

The Belarusian government’s decision to extend the visa-free travel program reflects the country’s desire to attract more international visitors and boost its tourism sector. This move also showcases Belarus’s commitment to strengthening its relations with Europe. The new extension, set to run through December 31, 2026, provides travelers with ample time to explore Belarus without the administrative burden of visa applications.

Who Can Benefit from the Visa-Free Program?

The extended visa-free program applies to the citizens of 38 European countries. Those eligible can travel to Belarus for tourism, business, or transit without needing a visa, as long as they possess a valid passport. The initiative is expected to simplify travel for millions of Europeans and encourage more tourism and cultural exchanges between Belarus and its European neighbors.

Here’s a breakdown of the key aspects of the program:

  • Eligible Countries: Citizens of 38 European countries can enter Belarus visa-free.
  • Duration of Stay: Most travelers are permitted to stay up to 30 days per visit. However, citizens from Poland, Lithuania, and Latvia (including non-citizens) can stay for up to 90 days.
  • Transit: Travelers can transit through Belarus to other destinations, as long as they are not heading to Russia.
  • Multiple Entries: The program allows unlimited entries, provided that the total stay does not exceed 90 days per calendar year.
  • Exclusions: Diplomatic or service passport holders are excluded, with exceptions for biometric diplomatic passport holders from the EU.

Boosting Belarus’s Tourism and International Appeal

The visa-free program has already proven to be a success. Since its initial launch, more than 1.2 million Europeans have visited Belarus under this scheme. Most visitors have come from neighboring countries, but the program has also attracted travelers from a diverse array of European nations.

Here’s a look at the top countries contributing to the flow of visitors to Belarus in 2024:

CountryNumber of Visitors
Latvia399,842
Lithuania658,575
Poland130,089
Other European Countries54,845

In 2025 alone, over 210,000 travelers from these 38 European countries have already visited Belarus, highlighting the program’s growing success. Belarusian authorities are hopeful that the extension will continue to draw large numbers of visitors, particularly from countries such as Germany, France, and Italy.

What’s New in 2025: Belarus’s E-Visa System

Alongside the extension of the visa-free program, Belarus has launched an e-visa system to further simplify travel for international visitors. Starting in March 2025, travelers from 67 countries worldwide can now apply for an e-visa to visit Belarus. The system has been particularly popular among travelers from the United States, Canada, Japan, and several European countries.

The Belarusian government is particularly enthusiastic about the e-visa program as it opens the country up to a broader international audience. As of mid-2025, around 1,500 e-visas have already been issued, demonstrating a solid interest in visiting Belarus beyond just European nations.

Key Countries for E-Visa Applications:

  • United States
  • Germany
  • Japan
  • Canada
  • Italy
  • France
  • Australia
  • United Kingdom
  • Spain

This dual approach—visa-free travel for certain European countries and e-visa access for others—reflects Belarus’s desire to streamline its visa processes and position itself as a more accessible destination for global tourists.

Full List of Countries Eligible for Visa-Free Travel to Belarus

The extension of the visa-free program now includes a comprehensive list of 38 European countries. Travelers from these nations can benefit from the convenience of not needing a visa to visit Belarus, with the conditions mentioned above. Here’s the complete list:

  • Andorra
  • Austria
  • Belgium
  • Bosnia and Herzegovina
  • Bulgaria
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia (including stateless persons permanently residing there)
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Iceland
  • Ireland
  • Italy
  • Liechtenstein
  • Luxembourg
  • Malta
  • Monaco
  • North Macedonia
  • Netherlands
  • Norway
  • Portugal
  • Romania
  • San Marino
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Sweden
  • United Kingdom
  • Vatican City

This comprehensive list showcases Belarus’s broad reach in attracting European travelers. By continuing to make travel easier for such a large group of countries, Belarus is positioning itself as a central destination for cultural exploration, business exchanges, and leisure tourism.

Visa-Free Travel Conditions and Exceptions

Most citizens of these 38 countries can stay in Belarus for up to 30 days without a visa. However, there are some specific exceptions:

  • Poland, Lithuania, and Latvia: Citizens from these countries (including those with Latvia’s non-citizen status) are allowed to stay up to 90 days.
  • No Limit on Entries: Travelers can enter and exit Belarus as many times as they want within the validity period, as long as their total time spent in the country does not exceed 90 days per calendar year.
  • Transit Policy: The visa-free travel also permits transit, provided the traveler is not heading to Russia.

Promoting Belarus as a Top Travel Destination

This move is part of a broader strategy by Belarus to open its doors to international travelers and showcase its rich history, vibrant culture, and welcoming environment. From its medieval castles to the untouched natural beauty of its national parks, Belarus is becoming an increasingly popular destination for both short visits and longer stays.

In addition to attracting more visitors, the government is also focusing on improving tourism infrastructure and services. New hotels, transport links, and tourist facilities are being developed, and the tourism industry is set to benefit from the growing influx of European travelers.

The Future of Travel to Belarus

As the visa-free program continues to attract large numbers of visitors, Belarus is also working to enhance its reputation as a safe and welcoming destination. With the growing popularity of Belarusian culture, food, and historical sites, the country is becoming a more prominent feature on the European travel map.

The introduction of the e-visa system complements the visa-free program by offering more flexibility for travelers from countries outside the European Union. Whether it’s a short cultural trip, a business visit, or a longer stay, Belarus is making it easier than ever for people to experience its offerings.

The extension of Belarus’s visa-free program for 38 European countries through 2026 is a significant milestone for the country’s tourism industry. It simplifies travel for millions of European travelers, offering a smooth and hassle-free way to visit Belarus. With the addition of the e-visa system for global travelers, Belarus is opening its doors to the world and making travel more accessible than ever.

Belarus has extended its visa-free travel program for 38 European countries, including Germany, France, Finland, Italy, and Malta, through 2026 to boost tourism and strengthen diplomatic ties with Europe. This move simplifies travel for millions, enhancing accessibility and fostering greater international cooperation.

For those planning to visit Belarus, it’s important to note the stay durations, the countries eligible for the program, and the requirements for transit and multiple entries. Whether you’re traveling for leisure or business, this new development is an exciting opportunity to explore Belarus without the need for a traditional visa.

The post Germany And France Joins Finland, Italy, Malta, Denmark, Croatia, Hungary, And More As Belarus Extends Visa-Free Travel For Thirty-Eight European Nations: Latest Travel Update You Should Know appeared first on Travel And Tour World.

Malta Joins Latvia, Finland, Cyprus, Portugal, and More to Shatter Tourism Records in 2025 – The Explosive Growth That’s Taking Over Europe!

13 December 2025 at 09:58
Malta Joins Latvia, Finland, Cyprus, Portugal, and More to Shatter Tourism Records in 2025 – The Explosive Growth That’s Taking Over Europe!
Malta Joins Latvia, Finland, Cyprus, Portugal, and More to Shatter Tourism Records in 2025 – The Explosive Growth That’s Taking Over Europe!

Malta, along with Latvia, Finland, Cyprus, Portugal, and other European destinations, is shattering tourism records with a surge like never before. These countries are leading the charge, experiencing explosive growth that is transforming Europe’s travel landscape. From the ancient wonders of Malta to the scenic fjords of Finland, each of these destinations offers something unique to travellers.

Latvia’s medieval charm, Cyprus’s rich history, and Portugal’s sun-kissed shores have made them the go-to spots for millions of tourists. The momentum doesn’t stop here; it’s only getting stronger. As these countries unite to drive unprecedented growth, they are not just breaking records, but also setting new standards for tourism across Europe. Malta, Latvia, Finland, Cyprus, Portugal, and more have become unstoppable forces, reshaping the future of European travel.

1. Malta: A Mediterranean Gem Unveiled

When you think of Malta, think of crystal-clear waters, ancient temples, and a rich cultural tapestry that dates back to the Bronze Age. The tiny Mediterranean island has become one of the top tourism hotspots in Europe for 2025, witnessing a 13% increase in foreign visitor numbers, according to official government data.

The country’s success can be attributed to its diverse appeal. Visitors flock to Malta for its beautiful beaches, but also for its rich cultural heritage. Valletta, the capital, is a UNESCO World Heritage site, and the island is home to some of the world’s most preserved historical landmarks. With its growing popularity among tourists seeking both relaxation and adventure, Malta is leading the way in tourism growth.

Why Malta Is Winning:

  • Historical attractions like St. John’s Co-Cathedral
  • Year-round pleasant climate
  • Easy accessibility from major European airports
  • Growth in both leisure and cultural tourism sectors

2. Latvia: A Baltic Beauty on the Rise

Latvia, the hidden gem of the Baltic region, is rocketing up the list of must-visit destinations for 2025. Its stunning beaches along the Baltic Sea, the medieval architecture of Riga, and the expansive national parks have made it a prime destination for tourists looking for something different.

Latvia’s tourism sector has surged by 14% in 2025, with a significant increase in international overnight stays. Tourists are increasingly visiting Latvia for its culture-rich offerings, including art museums, theatre performances, and local folk traditions. The tranquil landscapes and medieval castles offer a unique backdrop for both leisure and cultural tourism.

Why Latvia Is So Attractive:

  • Riga’s UNESCO-listed Old Town
  • Beautiful beaches and lush national parks
  • Thriving arts and culture scene
  • Affordable prices compared to other European destinations

3. Finland: A Land of Nature and Culture

Finland’s tourism sector has been growing steadily for years, but 2025 has seen a massive boost in international interest. Official reports show a 10% rise in visitor numbers, with Lapland, the region known for the Northern Lights, becoming one of the most visited destinations for leisure tourism in Europe.

Cultural tourism is also on the rise. Helsinki, Finland’s vibrant capital, is known for its innovative design, world-class museums, and historic buildings. With an increasing number of tourists wanting to experience the magic of Finland’s natural beauty, the country is proving that it has something for everyone—whether you’re into wilderness adventure or urban exploration.

Why Finland Is Winning:

  • Lapland’s magical winter experiences
  • Strong focus on cultural tourism in Helsinki
  • The Northern Lights attracting tourists
  • Nature lovers’ paradise, with over 180,000 lakes
Malta Joins Latvia, Finland, Cyprus, Portugal, and More to Shatter Tourism Records in 2025 – The Explosive Growth That’s Taking Over Europe!

4. Cyprus: Sun, Sea, and Rich History

Cyprus is another country experiencing a boost in leisure and cultural tourism in 2025. Known for its beautiful beaches and ancient ruins, Cyprus has become an increasingly popular destination for those seeking a mix of sun and culture. Tourist arrivals to Cyprus increased by over 12% in 2025, with a particular surge in visitors seeking the island’s rich archaeological sites and traditional Cypriot culture.

Paphos, the birthplace of Aphrodite, and the ancient city of Kourion have become key attractions, drawing thousands of tourists eager to explore the island’s past. Combine this with its warm weather and inviting beaches, and it’s no surprise Cyprus is gaining in popularity.

Why Cyprus Is Booming:

  • Ancient ruins like Kourion and Tombs of the Kings
  • Beautiful beaches and luxury resorts
  • Growing appeal for cultural heritage tourism
  • Strategic location with easy access from Europe

5. Spain: Leading the Charge in European Tourism

Spain continues to be the king of European tourism in 2025. Official reports indicate a steady rise in foreign tourist arrivals, with cultural tourism being a major driver of growth. The country’s historic cities like Madrid, Seville, and Barcelona are attracting millions of international visitors keen to experience its art, history, and traditional fiestas.

Spain’s cultural tourism continues to attract travellers who want to experience world-renowned landmarks such as the Alhambra, the Sagrada Familia, and the Prado Museum. Spain’s mix of sun, sea, and culture has kept it firmly at the top of the tourist destination list for years.

Why Spain Is Dominating:

  • Rich cultural and historical landmarks
  • Iconic cities like Barcelona and Madrid
  • Year-round appeal with fantastic weather
  • Exceptional culinary scene and festivals

6. Portugal: The Best Kept Secret of Western Europe

Portugal has been riding a tourism wave in 2025, with a growth rate of over 11% in international visitors. Tourists are flocking to Portugal not just for its stunning coastline, but for its charming cities like Lisbon, Porto, and Sintra. These places offer cultural tourism experiences with a rich history of exploration, architecture, and art.

Portugal has emerged as a top destination for cultural and culinary tourism, with visitors eager to taste the world-renowned Port wine, sample traditional cuisine, and discover the UNESCO-listed Monastery of Batalha and the Tower of Belém.

Why Portugal Is Thriving:

  • Stunning architecture in Lisbon and Porto
  • Rich cultural and culinary experiences
  • Affordable compared to other Western European countries
  • Portugal’s world-famous wines and gastronomy

7. Poland: A New Star in the European Tourism Scene

Poland is becoming an increasingly popular destination for cultural tourism in 2025, especially as visitors discover its rich history and underrated cities. Cities like Krakow, Warsaw, and Gdansk are being praised for their preserved medieval architecture, Jewish heritage sites, and vibrant arts scenes.

Poland also offers fantastic value for money, attracting tourists from all over the world. Official data reveals a rise in foreign visitor numbers by 13% in 2025, with tourists keen to experience the country’s historical sites and growing art scene.

Why Poland Is On the Rise:

  • Rich historical and cultural attractions
  • Beautiful medieval towns like Gdansk and Krakow
  • Affordable for tourists compared to other European countries
  • Growing popularity in cultural tourism

8. Hungary: A Cultural Powerhouse

Hungary is showing impressive growth in its tourism sector. Budapest, the capital, is emerging as a top destination for cultural tourism in 2025, with its architectural beauty, thermal baths, and vibrant cultural festivals drawing visitors from across the globe. Hungary saw an increase of 15% in tourism arrivals this year.

Tourists flock to Hungary to experience its traditional music, food, and history, with UNESCO sites such as the Buda Castle attracting increasing numbers. The country’s appeal continues to grow as cultural tourism becomes a key driver of its success.

Why Hungary Is Thriving:

  • Rich cultural heritage in Budapest and beyond
  • Iconic landmarks like the Buda Castle
  • Thermal baths that attract wellness tourists
  • Vibrant arts and cultural scene

9. Norway: Fjords, Culture, and Adventure

Norway has long been famous for its natural beauty, and 2025 is no exception. With 10% more visitors flocking to the country, Norway continues to impress with its stunning fjords, Arctic landscapes, and rich Viking heritage. The country is a dream for both nature lovers and cultural enthusiasts.

Tourists also come to explore Oslo’s museums, Bergen’s UNESCO-listed old town, and the Viking Ship Museum, making it a perfect destination for those looking for both natural beauty and cultural history.

Why Norway Is Popular:

  • The Northern Lights and Arctic experiences
  • Iconic fjords, mountains, and outdoor adventure
  • Strong cultural offerings, including Viking heritage
  • Welcoming cities like Oslo
Malta Joins Latvia, Finland, Cyprus, Portugal, and More to Shatter Tourism Records in 2025 – The Explosive Growth That’s Taking Over Europe!

10. Iceland: A Land of Fire and Ice

Iceland is thriving in 2025, with tourist numbers rising as travellers seek its unique landscapes and cultural richness. Visitors come for the natural beauty, including volcanoes, hot springs, and glaciers, but also for its Viking roots, art museums, and saga sites.

Iceland’s unique geography and strong eco-tourism policies have positioned it as a growing player in both leisure and cultural tourism.

Why Iceland Is Booming:

  • Stunning landscapes, including volcanoes and glaciers
  • Unique cultural experiences, including Viking heritage
  • Year-round adventure tourism
  • Eco-friendly destination

Europe’s Tourism Boom in 2025

The European countries mentioned above are experiencing unmatched tourism growth in 2025, driven by cultural tourism, leisure experiences, and a wealth of historical and natural attractions. Whether you’re looking for sunny beaches, ancient ruins, or breathtaking landscapes, these destinations have it all—and more. Europe’s tourism is not just recovering, it’s flourishing, and these countries are proving that cultural and leisure tourism are key to driving success in 2025.

The post Malta Joins Latvia, Finland, Cyprus, Portugal, and More to Shatter Tourism Records in 2025 – The Explosive Growth That’s Taking Over Europe! appeared first on Travel And Tour World.

Valletta Emerges as One of Europe’s Top New Year’s Eve Destinations with Spectacular Fireworks, Vibrant Festivities, Rich Cultural Heritage, and Unforgettable Celebrations for All Travelers

13 December 2025 at 02:24
Valletta Emerges as One of Europe’s Top New Year’s Eve Destinations with Spectacular Fireworks, Vibrant Festivities, Rich Cultural Heritage, and Unforgettable Celebrations for All Travelers

Valletta has emerged as one of Europe’s top New Year’s Eve destinations thanks to its unique blend of rich cultural heritage, vibrant festive events, and stunning harbor views. Travelers are drawn to the city for its lively street celebrations, spectacular fireworks over Grand Harbour, and immersive experiences that cater to families, couples, and solo visitors alike, making it a perfect destination to welcome the New Year in style.

The ranking highlights a clear shift in traveler preferences, with many opting for destinations that offer character, local culture, and unique experiences rather than simply large parties. Leading the list is Edinburgh, renowned for its Hogmanay celebrations, followed by Paris, celebrated for its romantic ambiance and vibrant festivities. Valletta’s position in third place underscores the growing appeal of smaller European cities that provide immersive cultural experiences alongside New Year’s Eve celebrations.

Several factors make Valletta an attractive destination for year-end travelers. The city enjoys mild winter weather, making outdoor festivities enjoyable. Its dining scene offers a mix of traditional Maltese cuisine and international flavors, providing visitors with opportunities to pair culinary experiences with sightseeing. Moreover, Valletta’s events cater to all types of travelers—from solo explorers and couples to families and groups—ensuring that everyone can enjoy the night in their preferred style.

Other cities rounding out the top ten in the ranking include Reykjavik, Vilnius, Funchal, London, Berlin, Zurich, and Vienna. While each offers distinctive celebrations, Valletta distinguishes itself with a combination of historical charm, lively events, and beautiful waterfront views. Its festive offerings strike a balance between vibrant entertainment and cultural richness, appealing to a wide range of visitors.

This year, Malta is preparing a large-scale celebration in St George’s Square, Valletta’s iconic central plaza. Attendees can look forward to a series of live performances featuring local artists and orchestras, reflecting the city’s rich musical traditions. The midnight countdown will feature international performers and DJ sets, culminating in a spectacular fireworks display over Grand Harbour that promises to light up the city and provide unforgettable photo opportunities.

The ranking draws on a combination of traveler insights, booking patterns, and social media trends, reflecting the types of experiences modern travelers seek. Visitors increasingly prioritize destinations that offer authentic cultural immersion and memorable moments, rather than simply attending crowded parties. Valletta meets these expectations with its unique blend of history, entertainment, and festive energy.

Beyond New Year’s Eve festivities, Valletta offers visitors a wealth of historical and cultural attractions. Founded in the 16th century, the city is a UNESCO World Heritage site, featuring Baroque architecture, ancient fortifications, and notable museums. Visitors can enjoy scenic walks along the waterfront, explore centuries-old streets, and take in panoramic views from sites like the Upper Barrakka Gardens, making Valletta a destination that is as enriching during the day as it is at night.

Valletta also stands out for its ability to provide intimate, engaging celebrations without the overwhelming crowds found in larger cities. Travelers can enjoy live performances, fireworks, and street festivities while still feeling a connection to the city’s local atmosphere. This combination of vibrancy and charm is a key factor in its recognition as one of Europe’s top destinations for ringing in the New Year.

For those planning year-end travel, Valletta offers a harmonious mix of tradition, celebration, and scenic beauty. Its growing reputation emphasizes Malta’s dedication to creating festive experiences that are both culturally immersive and highly memorable. Whether visitors are drawn by the music, fireworks, or historic surroundings, Valletta provides a New Year’s Eve experience that is both distinctive and unforgettable.

Valletta has become one of Europe’s top New Year’s Eve destinations thanks to its vibrant festivities, spectacular fireworks over Grand Harbour, and rich cultural heritage, offering unforgettable celebrations for travelers of all kinds.

With its mild winter climate, rich cultural offerings, and dynamic festivities, Valletta is quickly establishing itself as a must-visit destination for travelers looking to start the New Year with celebration and style. From families and couples to solo travelers, the city provides a welcoming, lively, and heritage-rich experience, ensuring 2025 begins with unforgettable memories.

The post Valletta Emerges as One of Europe’s Top New Year’s Eve Destinations with Spectacular Fireworks, Vibrant Festivities, Rich Cultural Heritage, and Unforgettable Celebrations for All Travelers appeared first on Travel And Tour World.
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Malta Now Set to Host Prestigious WTTC Global Summit in Valletta, Reinforcing Tourism Leadership

12 December 2025 at 13:05
Malta Now Set to Host Prestigious WTTC Global Summit in Valletta, Reinforcing Tourism Leadership

It is a matter of great pride and prestige for the island nation as it has been chosen as the venue for hosting the 26th edition of the World Travel and Tourism Council Global Summit. It is scheduled to be held at Valletta, Malta, during the autumn season of 2026. It would be apt to term it as an defining moment for Malta as it struggles and competes with global leaders as a preeminent tourism destination. Holding an event of such importance at Malta once again establishes it as a preferred destination within the Mediterranean region.

The WTTC, which represents the most influential personalities within the travel and tourism sector, commended Malta’s hosting bid, pointing out its special cultural and historical background. The UNESCO World Heritage site city of Valletta, which represents a cultural crossroads for so many thousands of years, will offer a spectacular setting for the summit’s high-level sessions and knowledge-sharing activities. As a ‘Diamond on the Mediterranean’, Valletta will be an amazing destination for an international event planning the future of the tourism sector.

Malta’s Growing Influence in Global Tourism

The selection of Valletta as the venue for the 2026 WTTC Global Summit comes at a time when Malta’s tourism sector is thriving. With its rich history, stunning architecture, and unique blend of cultures, Malta is increasingly being recognized as a premier destination for both leisure and business travel. The island’s warm Mediterranean climate, coupled with its exceptional hospitality, has long drawn visitors from around the world.

Hosting the WTTC Global Summit is a testament to Malta’s growing prominence in the global tourism landscape. The event will bring together a diverse group of stakeholders, including government leaders, industry executives, investors, and academics, to discuss the challenges and opportunities facing the tourism sector. The discussions will focus on sustainable tourism practices, the role of innovation in driving economic growth, and the importance of resilience in an ever-changing global environment.

Manfredi Lefebvre, Chairman of the WTTC, emphasized the importance of the event, stating, “This is a remarkable opportunity for Malta to showcase its rich history, vibrant culture, and amazing hospitality. As an island steeped in significant historical and architectural interest, Malta offers a unique tapestry of experiences that reflect its diverse heritage.”

A Platform for Business and Investment Opportunities

Malta’s hosting of the 2026 WTTC Global Summit is expected to create significant business and investment opportunities for the country. The tourism sector plays a crucial role in Malta’s economy, and the summit is poised to unlock new avenues for growth. With a focus on sustainable tourism, the summit will bring together global leaders to explore innovative solutions that can drive economic growth, improve quality of life, and inspire other destinations around the world.

The event will also provide Malta with a unique platform to attract international investors, who will have the chance to explore the island’s growing tourism infrastructure and potential for development. With travel and tourism already contributing significantly to Malta’s GDP, the summit will further solidify the country’s position as a key player in the global tourism market.

According to the WTTC, Malta’s tourism sector is expected to contribute $4 billion to the economy in 2025, which is 43.5% higher than 2019 levels. The tourism sector is also projected to support one in five jobs in the country in 2025, a 20% increase compared to 2019. This growth is a direct result of Malta’s ongoing commitment to improving its tourism offerings, attracting high-profile international events, and investing in sustainable tourism practices.

Malta’s Commitment to Sustainable Tourism and Resilience

The WTTC Global Summit will serve as a platform for discussions on sustainable tourism, a topic that is increasingly important in today’s rapidly changing world. Malta’s tourism leaders are eager to contribute to these discussions and share their vision for a sustainable future for the industry. Carlo Micallef, CEO of the Malta Tourism Authority (MTA), expressed his enthusiasm about the event, saying, “Tourism has long been key to Malta’s diversification, providing jobs, income, and opportunities that continue to shape our economy and society.”

Micallef emphasized that the summit will focus on driving long-term growth in the tourism sector while fostering resilience in the face of challenges such as climate change and global economic uncertainties. The MTA’s commitment to sustainable tourism aligns with Malta’s broader tourism strategy, which seeks to balance economic growth with the preservation of the island’s unique cultural and environmental assets.

The summit will also highlight Malta’s initiatives to promote responsible tourism, focusing on preserving the country’s natural beauty and cultural heritage for future generations. By embracing sustainability, Malta aims to position itself as a leader in the global tourism industry, setting an example for other destinations to follow.

Boosting Malta’s Reputation as a Center of Excellence in Tourism

The impact of hosting the WTTC Global Summit will extend beyond the immediate economic benefits of tourism. The event will help reinforce Malta’s reputation as a center of excellence in tourism, attracting global attention and raising the island’s profile on the world stage. As global leaders in travel and tourism gather in Valletta, Malta will have the opportunity to showcase its diverse offerings and demonstrate its commitment to innovation and excellence.

The summit will also serve as a catalyst for the continued development of Malta’s tourism infrastructure. With an increasing number of international visitors flocking to the island each year, the summit will accelerate the growth of the tourism sector, encouraging further investments in hotels, transportation, and attractions. The event will help Malta position itself as a destination for both leisure and business travel, attracting tourists from around the world who are seeking unique and enriching experiences.

A Historic Moment for Malta’s Tourism Sector

The announcement of Valletta as the host city for the 2026 WTTC Global Summit was made during this year’s WTTC Global Summit in Rome. Malta also celebrated becoming a signatory to the UN Tourism’s International Code for the Protection of Tourists (ICPT), a set of principles aimed at enhancing the protection of tourists, particularly in emergency situations and consumer rights.

This recognition reflects Malta’s commitment to the safety and well-being of visitors and further underscores its position as a trusted destination for international tourists. By signing the ICPT, Malta is demonstrating its dedication to upholding global standards of tourism safety and protecting the rights of travelers.

A Bright Future for Malta’s Tourism Industry

It is a monumental honor to be selected as the host nation for Malta in the 2026 WTTC Global Summit. The summit is going to boost the local economy and add to Malta’s reputation as a prime destination for tourism, business, and investment. Global tourism leaders will come together in Valletta to shape the future of the sector, drive sustainable practices, and unlock opportunities for growth and collaboration.

Rich in its history, with stunning architecture and a vibrant cultural scene, Malta is set to further its growth as one of the world’s tourism hubs. The 2026 WTTC Global Summit will form the starting point for the new chapter that awaits Malta’s tourism industry-one that will inspire innovation, drive long-term growth, and further secure the place of this island on the global stage.

The post Malta Now Set to Host Prestigious WTTC Global Summit in Valletta, Reinforcing Tourism Leadership appeared first on Travel And Tour World.
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