Why Marietta and Washington County, USA Are the Best Tourism Destinations in 2026, You Need To Know – See What’s Coming!

The tourism scene in Marietta and Washington County, Ohio, USA, has seen a surge in activity as the region prepares for an exciting 2026 season. According to recent reports from the Marietta-Washington County Convention & Visitors Bureau (CVB), significant growth has been recorded in multiple sectors, including bed-tax revenue, river cruise tourism, and local employment. This surge is expected to continue through 2026, with a host of special events on the calendar designed to boost the region’s economic impact even further.

Visitor Growth and Economic Impact in 2026

In a detailed overview shared during the CVB’s annual meeting in February 2026, Executive Director Deana Clark highlighted key tourism metrics for Marietta and Washington County. Bed-tax revenue, a key indicator of overnight stays, rose by 6.1% in the past fiscal year, signaling that more visitors are choosing to stay in the region. This increase in overnight stays is expected to continue into the coming months.

River cruise tourism has also shown consistent growth, with 17 to 18 river cruise boats expected to dock in Marietta throughout 2026. Visitors arriving via river cruise lines continue to favor Marietta as one of their top stops, leading to increased foot traffic and spending in the downtown area. These developments contribute to the region’s overall economic growth.

Tourism in Washington County is now valued at $200 million, providing direct support for more than 1,900 local jobs. Additionally, visitor spending generates approximately $16.9 million in state and local tax revenue, helping to ease the tax burden on local residents. This is a significant win for both the local economy and taxpayers alike.

CVB’s Financial Overview and Operational Developments

The Marietta-Washington County CVB reported total revenue of $469,144 for the past year, which is derived from sources including bed-tax allocations, membership fees, visitor guide sales, and trolley operations. While the CVB experienced a small deficit of $483,534 due to one-time accounting transitions, the bureau emphasized that this was not due to operational inefficiencies but rather accounting changes.

One of the most notable operational updates is the purchase and operation of a local trolley, which has become a key feature of the region’s tourism experience. Marketed as the “first stop” for visitors, the trolley not only serves as a mode of transportation but also as a mobile visitor center, offering guests immediate orientation to Marietta’s rich history and attractions.

A Look Ahead: Major 2026 Events to Boost Tourism

As Marietta and Washington County set their sights on 2026, the CVB has outlined an ambitious agenda focused on promoting the region’s historic significance and unique events. Central to this effort are two major celebrations: America 250 and the 50th anniversary of the Ohio River Sternwheel Festival.

1. America 250: Marietta’s Historic Role
   As the first permanent settlement in the Northwest Territory, Marietta will be a key focal point for America’s semi-quincentennial celebrations in 2026. A variety of events throughout the year will highlight Marietta’s historical significance. Among these are the “What Makes an American?” seminar, the Northwest Ordinance Celebration, and the Battle of Buffington Island commemoration. These events will draw attention to the region’s pivotal role in American history. Additional activities, such as the Harmar Days festival and history camps at The Castle historic house museum, will give visitors hands-on experiences of life in the early years of the United States.
2. Ohio River Sternwheel Festival: 50th Anniversary
   The Ohio River Sternwheel Festival, a cornerstone event in the region, will celebrate its golden anniversary in 2026. Scheduled for September 11-13, 2026, the festival will feature traditional sternwheel races, the Queen Genevieve coronation, and the famous “Harry J. Robinson Fireworks” display. Additionally, entertainment will include tribute bands and local performers, making it a must-attend event for tourists. A special “Cheers to 50 Years” ball will kick off the festivities in March, offering an early opportunity for the community and visitors to get involved.
3. Ongoing River and Trolley Tourism
   The CVB will continue to prioritize river cruise tourism, expecting around 17–18 river cruise boats to dock in Marietta in 2026. These visits are a major driver of downtown commerce as passengers disembark and explore the local shops and attractions. The Valley Gem Sternwheeler, a local favorite, will host a variety of special events, including “Love on Broadway” dinner cruises and “Murder Mystery” themed cruises in the early months of the year. Marietta’s trolley will remain central to the region’s tourism efforts, offering guests a convenient and informative way to explore the city. The trolley is positioned as the ideal starting point for tourists looking to get acquainted with the town’s historic landmarks and vibrant atmosphere.
4. Cultural and Arts Events
   The Peoples Bank Theatre, an integral part of Marietta’s cultural scene, will continue to host a range of performances, including touring acts and classic movie nights. Notable among these is the upcoming production of “One Vote – The Musical,” which aligns with the year’s civic engagement themes.

Conclusion: A Bright Future for Tourism in Marietta and Washington County

With a strong financial foundation, growing visitor numbers, and a rich calendar of events, Marietta and Washington County are well-positioned to remain top tourism destinations in 2026. Whether it’s the America 250 celebrations, the Ohio River Sternwheel Festival, or the continued success of river cruise tourism, the region offers something for everyone looking to explore its historical charm, scenic beauty, and vibrant local culture.

As tourism continues to grow, Marietta and Washington County are set to welcome visitors from across the nation and beyond, offering them an unforgettable experience that blends history, culture, and modern-day excitement.

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