Recent reports circulating on Chinese social platforms suggest fresh uncertainty around Meizu’s smartphone division. The possible restructuring within Xingji (Starji) Meizu raises questions about the future of upcoming devices such as the Meizu 23 series. While there is no official confirmation yet, the developments have sparked wide discussion across the industry.

Meizu phone business suspension claims surface

A post circulating on the Chinese workplace networking platform Maimai claims that Xingji Meizu may shut down its smartphone business, with related teams facing full layoffs. According to the anonymous user, the much-anticipated Meizu 23 series has effectively been halted.

The post further alleges that Flyme Auto will operate independently, with leadership transitioning to a new head, and will be integrated under Geely-backed Yikatong as part of the broader automotive ecosystem.

The message also states that departments unrelated to the phone business wind-down could complete restructuring in March, with N+1 compensation reportedly offered to affected employees. Staff members holding company shares are said to be required to consult HR individually regarding follow-up arrangements.

Despite the reported changes, the post claims that the Meizu brand will not disappear and will remain within the Geely system, with other Geely subsidiaries potentially continuing related operations.

Xingji Meizu has not issued a public response so far.

Earlier cost pressures had raised concerns

Earlier in February, tipster Digital Chat Station had highlighted rising memory and chipset costs, suggesting that several brands could delay or cancel new launches in 2026. Online discussions speculated that Meizu might be among the affected companies.

Notably, at the 2026 Meizu Fans New Year event, company executives had confirmed that the Meizu 23 was in development and would feature the narrowest bezels in the brand’s history. However, they also acknowledged that the iconic white front panel would be dropped due to manufacturing limitations.

The latest reports now cast uncertainty over those earlier plans.

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