Samsung announced that Galaxy S25 Ultra devices will be hardwired into the Opening Ceremony broadcast on February 6, working alongside Olympic Broadcasting Services (OBS) to capture angles traditional cameras can’t reach.

The Korean tech giant is doubling down on its Olympic partnership with a technical integration that goes well beyond logo placement to include the Galaxy S25 Ultra and AI.

Galaxy S25 Ultra units will be positioned on jibs, in stadium stands, and inside athlete entrance tunnels at Milano San Siro Olympic Stadium. All footage streams wirelessly over 5G directly into the live broadcast feed.

OBS CEO Yiannis Exarchos says the goal is to “complement core broadcast coverage” with perspectives that feel native to how fans already consume content on their phones.

Over 75,000 people will be in the stadium, but millions more will watch on screens where mobile-first framing actually makes sense. The real story here is how Samsung is deploying Galaxy AI across Milano Cortina’s geography.

Volunteers stationed in high-altitude or remote venues will use Galaxy AI’s Interpreter to communicate with athletes and officials. Since translation happens on the device itself, it works even when network coverage is not available.

Source – Samsung Mobile Press

Samsung House

Samsung is opening Samsung House at Palazzo Serbelloni in Milan. The space will host National Olympic Committee events, live competition viewing, and catering by Michelin-starred chef Enrico Bartolini.

• It runs from February 4 through 22, then reopens for the Paralympic Games from March 6 to 15.

Charging stations, monitors for short-track speed skating officials, and the usual operational tech round out the package. Samsung’s Olympic involvement now stretches back to Nagano 1998 and continues through LA 2028.

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