Luxury Retreats in Dubrovnik: Croatia’s Ministry of Happiness Brings Exclusive Executive Programs

In a new idea coming into the Croatia tourism sector, the “ Croatia’s Ministry of Happiness,” has been introduced, which focuses on overall well-being and the promotion of women to leadership positions. This project, created by Damira Jelavić, is based on private retreats which, instead of just providing relaxation, will offer other services. Following a number of successful first editions, the Ministry is expanding, and its next retreat will be held in summer 2026 in the ancient city of Dubrovnik.

The Vision Behind the Ministry of Happiness
Launched by Damira Jelavić, a Split-born entrepreneur, the Ministry of Happiness originated in Dubai, where happiness is treated as a key strategy for both personal and professional success. Inspired by this approach, Jelavić returned to Croatia and launched the first retreats along the Adriatic coast. The retreats offered an immersive experience designed to help women find balance, personal growth, and empowerment, combining well-being with luxury travel.

In the early stages, these retreats attracted women from across the globe, from over 10 countries and three continents. The feedback was overwhelmingly positive, with attendees describing Croatia as a peaceful, authentic destination that stands apart from mass tourism. With its unique blend of natural beauty and serene environment, Croatia is increasingly seen as a quiet luxury destination for high-level guests.

The Exclusive 2026 Retreat in Dubrovnik
For summer 2026, the Ministry of Happiness will host an exclusive, invitation-only edition of its retreats in Dubrovnik. This event will be targeted specifically at women in high-level executive roles, particularly directors and top executives from international companies. Unlike typical mass-market tourism events, the Ministry’s program offers a highly personalized approach, focusing on privacy and individualized attention. The intimate nature of the retreat ensures that participants can build meaningful connections with their peers.

The Dubrovnik retreat will emphasize both professional and personal development. Jelavić identified a gap in professional networks for women at the top of the business world, noting that women often have smaller networks than their male counterparts. Despite this, more than 80% of strategic decisions are made through informal conversations. The Ministry’s retreats are designed to bridge this gap by creating spaces for informal yet impactful discussions among female executives.

A Rising Trend in Well-being Tourism
The Ministry of Happiness taps into a rapidly growing segment of the travel industry: well-being and boutique retreat tourism. This market is now valued at over $800 billion annually and continues to expand, driven by an increasing demand for experiences that prioritize personal health, relaxation, and growth. Croatia is well-positioned within this sector, offering the perfect backdrop of natural beauty and quiet luxury.

Dubrovnik, with its medieval architecture, stunning coastline, and rich cultural history, is an ideal location for this type of retreat. Known for its discretion and privacy, the city offers an environment where guests can unwind and recharge away from the prying eyes of mass tourism.

The Impact on Croatia’s Global Tourism
By focusing on niche, high-value tourism, the Ministry of Happiness aims to elevate Croatia’s status as a premier destination for well-being tourism. With its international reach and selective approach, the initiative has the potential to boost Croatia’s visibility on the global tourism map. The Ministry’s success aligns with the country’s growing reputation as a luxury destination, attracting discerning travelers looking for unique experiences and exclusive access.

The retreats in Dubrovnik will showcase Croatia’s ability to cater to the needs of high-level executives and top-tier professionals, providing them with a safe, private, and serene environment to focus on personal growth and networking. This kind of tourism also contributes to Croatia’s year-round tourism economy, helping to sustain the country’s tourism industry beyond the typical summer months.

What to Expect at the Dubrovnik Retreat
Travelers attending the Ministry of Happiness retreats in Dubrovnik can expect a carefully curated program that combines relaxation, self-discovery, and networking. Each retreat is designed to provide not just a break from the usual, but an enriching experience that participants can take back to their personal and professional lives.

The focus on women in leadership creates a powerful atmosphere where guests can learn from each other’s experiences, share valuable insights, and build long-lasting relationships. Additionally, the intimate setting of the retreat ensures that everyone has a chance to engage deeply with the program, making it an exclusive and enriching experience.

Dubrovnik itself offers a stunning setting for these retreats. From its breathtaking Old Town, a UNESCO World Heritage site, to its crystal-clear waters and Mediterranean charm, the city provides the perfect environment for both relaxation and reflection. Participants will have the chance to explore the city’s ancient walls, dine on fresh local cuisine, and unwind in a place of historical significance and natural beauty.

Why Choose Croatia for Your Next Retreat
Croatia’s rise as a prime destination for luxury and well-being retreats is no accident. The country offers a combination of tranquility, authenticity, and access to high-end services that few other destinations can match. From the Adriatic coast’s beautiful beaches to its picturesque islands, Croatia remains largely untouched by the overdevelopment that has plagued many other European destinations.

In addition to its natural beauty, Croatia has invested heavily in developing infrastructure that supports high-end tourism. The country’s tourism industry is evolving, with an increasing number of boutique hotels, exclusive experiences, and luxury services available to travelers seeking something beyond the ordinary.

Final Thoughts for Travelers
If you’re a woman in a leadership role and seek a retreat that is more than just a getaway, look to the Ministry of Happiness 2026 retreat in Dubrovnik. This exclusive retreat is a multi-faceted experience focused on personal development, and wellbeing, and includes the opportunity to do networking with women in leadership roles in a calm and refreshing environment.

For people who want to participate, it is by invite only and participants are limited. Therefore, in order for someone to participate in what could be described as a transformational experience, they must be patient and wait for their exclusive invite.

With the continued development of wellness tourism in Croatia, this type of retreat will be the first of many that give a new definition to luxury travel in the region by providing high-profile clients the opportunity to take a break and refresh both personally and professionally.

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