Explore Hidden Gems on England North West Coast: Your Ultimate Travel Guide

VisitEngland has announced a marketing campaign to promote the North West coast of England, the North West England Coast campaign. The campaign will cover the coast of North West England and aims to get people to visit the beautiful coast and spend a holiday there. The campaign will run for a month and has a budget of one million. The campaign will start on the 16th of February and aims to promote domestic travel for economic.

Promoting North West Coastal Destinations
The focus of this campaign is to highlight the many beautiful seaside resorts and attractions that the North West of England has to offer. From serene nature escapes to vibrant local experiences, this campaign offers something for everyone, whether you’re planning a family getaway, a relaxing retreat, or a fun adventure. Visitors can explore sandy beaches, scenic forest trails, and charming coastal towns, all while supporting local businesses and communities.

Key Campaign Partners and Target Audience
In partnership with Tripadvisor and various local tourism organizations like Marketing Lancashire, Liverpool City Region Destination Partnership, and Cumbria Tourism, the campaign targets families with young children and adults aged 25-44. By featuring a range of content, including digital films, articles, and interactive guides, the campaign encourages travelers to discover new experiences, attractions, and hidden gems along the North West coast.

North West’s Growing Appeal for Local Breaks
England’s coastal destinations have seen a decline in visitor numbers in recent years, with a reported drop of 11% year-on-year. However, there is a substantial opportunity to rejuvenate local tourism. Research suggests that if just 10% of what UK residents typically spend on overseas holidays was redirected to domestic breaks, it could generate an additional £8 billion for the national economy. This campaign is an effort to inspire more Brits to stay local for their vacations, helping to sustain regional economies.

Discover the Best of North West England
The North West of England is home to some of the country’s most stunning coastal scenery. The area boasts a range of activities, from restorative retreats and peaceful dune walks to thrilling theme parks and quirky museums. For families, there are plenty of opportunities for memorable experiences like enjoying fish and chips at the pier or visiting vibrant art galleries. The North West has rich local stories to tell, making it the ideal destination for those seeking both relaxation and adventure.

The Role of Social Media and Influencers
To boost engagement and reach, VisitEngland will promote the campaign across several digital platforms, including Instagram, Facebook, and Tripadvisor. Influencers, such as Olympian Greg Rutherford, will also be featured in content showcasing trips to the North West. The content will include short films and interactive guides to encourage travelers to book directly through a dedicated Tripadvisor hub.

How to Plan Your North West Break
For those planning to take advantage of this exciting campaign, it’s simple to get started. VisitEngland’s dedicated website will offer a new section with resources, including booking options and tailored experiences. From sandy beaches to picturesque towns, there is no shortage of things to do, making it easy to plan a spring break that suits any type of traveler.

Whether you’re in the mood for a coastal walk or an afternoon at a local museum, the North West promises an unforgettable trip filled with natural beauty and unique cultural experiences. With the warmer months approaching, now is the ideal time to make your travel plans.

Boosting Local Economies and Job Opportunities
Tourism plays a major role in the UK economy, with the industry generating £127 billion annually and supporting over two million jobs. By increasing domestic tourism in regions like the North West, the campaign helps local businesses thrive, creates job opportunities, and contributes to the revitalization of the area. VisitEngland’s marketing effort aims to demonstrate the value of promoting domestic destinations to both visitors and government bodies.

Get Involved in the Campaign
Local businesses and tourism operators are encouraged to participate in the campaign by promoting their unique offerings through VisitBritain.org. A dedicated section of the site will allow businesses to customize content and connect with potential visitors. This initiative is a powerful tool for promoting the region and building awareness of the many fantastic destinations along the North West coast.

Final Thoughts
The North West of England is close to home and has great views and many different places to visit. There is a lot to do and a lot to do in the North West. Great views and a lot of activities give the perfect destination for a spring break. Relaxing retreats and exciting outdoor fun give a lot of fun to the North West. Nature’s beauty, the many local art and food spots will create lasting memories to all the spring breakers along the North West coast.

This is the start of a new long term focus for the UK tourism industry. With a focus to create new regional tourism to England’s North West, Visit England to encourage long term sustainable travel and support the economy in the less visited regions of England’s North West.

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