ONYX Hospitality Group Accelerates Regional Growth with Major New Openings and an Ambitious Strategy to Manage Over 50 Properties by the End of 2025

ONYX Hospitality Group, a leading player in the Southeast Asian hospitality industry, is set to showcase its exciting new openings and future growth plans at World Travel Market (WTM) 2025. The group, renowned for its expertise in managing hotels, resorts, serviced apartments, and luxury residences, is pushing forward with an ambitious expansion strategy that will see its portfolio grow to over 50 properties by the end of 2025, with an even greater goal of managing more than 75 properties by 2030.

Guided by the vision of becoming “The Best Medium-Sized Hospitality Management Company in Southeast Asia,” ONYX is cementing its presence in key markets with highly anticipated openings and an unwavering commitment to excellence. Currently managing 49 properties under its celebrated brands—Amari, OZO, Shama, and Oriental Residence—the company is eager to introduce new developments across Thailand, Sri Lanka, and Laos at WTM, reinforcing its reputation as a dynamic force in the regional hospitality scene.

Exciting New Openings to Enhance Southeast Asia’s Hospitality Landscape

At the heart of ONYX’s strategy is the expansion of its presence in Southeast Asia, with several key openings making waves in the hospitality industry:

1. Amari Bangsaen, Thailand
   Situated in the serene coastal area of Bangsaen, just a short drive from Bangkok and near popular destinations in Chonburi province, Amari Bangsaen is a new beachfront property offering a perfect blend of leisure and business amenities. With ample space for large-scale events and a tranquil setting ideal for relaxation, this property caters to both vacationers and corporate travellers alike.
2. Amari Colombo, Sri Lanka
   Strategically located in the heart of Colombo, the capital city of Sri Lanka, Amari Colombo offers guests an upscale experience that blends contemporary comfort with traditional Sri Lankan charm. The hotel’s prime location provides easy access to business and leisure attractions, making it an ideal base for those wishing to explore the city’s rich heritage and stunning landscapes.
3. Amari Vientiane, Laos
   In the culturally rich capital of Laos, Amari Vientiane is poised to provide a memorable experience for both business and leisure travellers. Situated along the peaceful banks of the Mekong River and just a short distance from Wattay International Airport, the hotel offers a full range of services with the signature warmth and hospitality that ONYX is known for.

These openings highlight ONYX’s commitment to providing exceptional stays across Southeast Asia, catering to the diverse needs of both international and local travellers.

Strategic Focus on the UK Market

As ONYX continues to expand its footprint across Southeast Asia, the UK market remains a vital focus. With new flight routes launching to Thailand, UK travellers now have enhanced accessibility to the region’s most exciting destinations. Notably, Norse Atlantic Airways began direct flights from London Gatwick to Bangkok on 26th October 2025, and a new route from Manchester to Bangkok will be launched on 26th November 2025. These new routes are expected to boost tourist arrivals, making it even easier for UK travellers to experience the culture, cuisine, and natural beauty of Thailand and beyond.

“WTM London is a key platform to reconnect with partners and showcase our expanding portfolio across Southeast Asia,” said Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group. “With new property openings, enhanced facilities, and a comprehensive suite of leisure and business offerings, we aim to provide travel planners with our signature ‘tailored approach to hospitality’, combining flexibility, convenience, and personalised service. Sustainability, local engagement, and meaningful guest experiences remain at the core of everything we do, ensuring every stay and event leaves a positive impact.”

A Diverse Portfolio of Brands Across Southeast Asia

ONYX Hospitality Group’s diverse brand portfolio, showcased at WTM 2025, includes a variety of properties that cater to different types of travellers. From luxury beachfront escapes to stylish urban residences, ONYX has something for every guest:

• Amari: Known for its luxury beachfront resorts and event facilities, Amari properties such as Amari Phuket, Amari Vogue Krabi, and Amari Koh Samui offer wellness-focused experiences, ideal for leisure and MICE travellers. Amari Bangkok provides refined urban luxury with versatile meeting spaces and top-notch dining options for both business and leisure guests.
• OZO: Designed for modern, experience-driven travellers, OZO Phuket and OZO Chaweng Samui offer stylish, contemporary accommodations in vibrant locations. These properties focus on delivering an immersive experience for guests who seek adventure and relaxation in one place.
• Oriental Residence Bangkok: A sophisticated urban residence offering refined luxury, Oriental Residence Bangkok provides thoughtfully designed spaces, Michelin-star dining at Café Claire, and exceptional service. The property has also earned the prestigious One MICHELIN Key for two consecutive years, cementing its reputation for excellence.
• Shama: Expanding its presence in the serviced apartment sector, Shama Lakeview Asoke Bangkok offers long-term stays with the convenience of home-like comforts and flexible services. As the brand grows, new properties like Shama Rayong (opening in 2027) will cater to business and family travellers seeking long-term accommodation in key economic hubs.

Expanding Footprint in Malaysia and Future Growth Plans

Beyond Thailand, ONYX is also focusing on expanding its presence in Malaysia, where the group has seen strong demand for its diverse hospitality offerings. ONYX’s commitment to adapting to local markets and delivering tailored experiences remains at the forefront of its strategy. Looking ahead, the group aims to further strengthen its leadership in the serviced apartment sector, with Shama properties continuing to grow across the region.

Connect with ONYX at WTM 2025

Delegates attending WTM 2025 are invited to meet with the ONYX team at Table 47, located in the Tourism Authority of Thailand Pavilion (Stand N10-210) in the Asia Hall. ONYX executives, along with teams from properties like Amari Phuket and Amari Koh Samui, will be available to explore collaboration opportunities, share insights, and discuss how ONYX’s diverse portfolio can support successful business travel, bespoke leisure experiences, and events. With new flight connections and marketing insights in hand, ONYX is poised to continue driving growth in the region.

As the hospitality industry rebounds, ONYX Hospitality Group is making its mark with a clear vision for growth, a commitment to excellence, and an expanding portfolio of high-quality properties that cater to the evolving needs of today’s travellers. WTM 2025 serves as the perfect platform for the group to showcase its exciting new developments and future expansion plans, underscoring ONYX’s status as a leader in Southeast Asia’s hospitality sector.

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