Dubai’s DoubleTree By Hilton M Square Appoints Oguzhan Isci As Director Of Sales, Driving New Growth And Guest Experience

Dubai’s hospitality industry is alive and kicking, and at the center of it all is the DoubleTree by Hilton Dubai M Square Hotel & Residences which is now making an important leadership change that will hasten the property’s development in the main travel markets. The new sales director is Oguzhan Isci, who will be responsible for directing the commercial strategy, increasing the industry partnerships, and taking part in the upgrading of the guest experience at the hotel-residence property which is situated in the old Al Mankhool district of Dubai.

Since welcoming guests with its signature warm DoubleTree cookie, DoubleTree by Hilton Dubai M Square Hotel & Residences has established itself as a sought-after destination for both leisure and business travellers. With its industrial-chic aesthetic, modern amenities and a location within easy reach of Burjuman Shopping Mall, Dubai Frame and Bur Dubai’s cultural attractions, the hotel is well positioned for further growth under Isci’s leadership.

Strategic Leadership to Elevate Sales and Growth

With more than ten years of experience spanning markets such as the UAE, Qatar, Türkiye and Europe, Oguzhan Isci brings to the role a strong commercial acumen and a track record of driving revenue growth and market development. In his new position as Director of Sales, he will guide strategic initiatives designed to strengthen the hotel’s competitive advantage in a dynamic regional tourism market.

Industry observers noted that Isci’s regional expertise and hospitality insight are aligned with broader growth ambitions for the property, particularly as Dubai continues to entice global travellers with its blend of luxury, culture and business opportunities. In previous senior leadership roles, he was recognised for nurturing key sales segments and forging partnerships that enhanced hotel performance, skills that are expected to inform his approach in Dubai. This insight, it was suggested, will help DoubleTree by Hilton Dubai M Square refine its appeal to both traditional and emerging guest segments.

A Hospitality Hub in the Heart of Dubai

Situated in Al Mankhool, the hotel places guests near the city’s historic attractions and contemporary landmarks. DoubleTree by Hilton Dubai M Square offers a comprehensive range of amenities designed to appeal to a wide spectrum of travellers. On-site dining includes a café and restaurant where visitors can enjoy diverse menus, while wellness facilities such as a full-service spa and fitness centre provide opportunities to unwind after a day exploring the city.

The property also offers an outdoor pool, a rooftop lounge with panoramic views of the Dubai skyline and versatile meeting and event spaces including a grand ballroom suitable for business conferences and social gatherings. With flexible spaces and dedicated planning support, the hotel has become a favoured choice for corporate events and destination weddings alike.

For extended stays, the hotel’s residence suites are a key draw. These fully equipped apartments range from one- to four-bedroom options and offer sweeping views of Dubai’s iconic skyline, including the Burj Khalifa and Dubai Frame alongside full kitchen facilities that provide the comforts of home for longer visits.

Advancing Travel Experiences and Market Reach

In his leadership role, Isci is expected to play a central role in amplifying the hotel’s outreach to international travel agents, corporate bookers and tour operators. Dubai’s tourism sector continues to be one of the fastest-growing in the world, and stakeholders believe that a refined sales strategy will allow the property to tap into evolving travel patterns, including surge segments such as luxury leisure travellers, family holidaymakers and long-stay guests seeking blended work-and-travel experiences.

Industry analysts suggest that one of Isci’s key challenges and opportunities will be to balance the hotel’s appeal between business clientele attending conferences and exhibitions and leisure travellers exploring Dubai’s cultural and entertainment offerings. By strengthening partnerships with global travel platforms and regional partners, the hotel is expected to enhance booking channels and visibility in competitive markets.

Guest-Centric Enhancements on the Horizon

While guests currently enjoy a host of contemporary amenities from free Wi-Fi and concierge services to EV charging and digital key technology, the property is exploring ways to elevate the overall guest experience in line with Dubai’s reputation for hospitality excellence. While official details of forthcoming enhancements remain under wraps, insiders hint that the hotel will seek to refresh its event spaces, expand bespoke guest packages and integrate new digital engagement tools that cater to increasingly tech-savvy travellers.

Isci’s appointment is also seen as timely in light of sustained demand for travel to Dubai, particularly from Europe, the Middle East and Asia. By leveraging his deep regional networks and sales leadership experience, industry watchers believe that the hotel could achieve stronger market share and greater positioning within Hilton’s global portfolio.

Looking Ahead: Growth Rooted in Local and Global Appeal

As the hotel charts its next chapter, there is a palpable sense of anticipation among those in Dubai’s travel and hospitality community. With its blend of classic hospitality elements and contemporary offerings, including well-appointed rooms and serviced residences DoubleTree by Hilton Dubai M Square invites guests to immerse themselves in both the energy of the city and the comfort of thoughtfully curated accommodation.

The appointment of Oguzhan Isci is poised to deepen this promise, combining local insights and global strategy to enrich the travel experience for visitors from around the world. By building on the property’s strengths and exploring new avenues for engagement, the hotel aims to leave a lasting impression on guests and stakeholders alike.

The evolution of Dubai into a world-recognized travel destination opens the door for hospitality executives like Isci to not only create unforgettable moments with the help of their service but also pave the way for the good stories and bonds to be told and shared among the tourists contributing to and even spreading the city’s charm that attracts people for so long.

Image Credit: DoubleTree by Hilton Dubai

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