Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI.

Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said on LinkedIn that the platform will stay a standalone brand with the same contacts and product experience. Customers also gain access to Semify’s growing AI optimization methodology and future software integrations.

About the acquisition. Semify announced on Dec. 8 that it is acquiring Dragon Metrics:

• Founded in 2008, Semify is a U.S.-based white-label digital marketing platform.
• Founded in 2011, Dragon Metrics serves multinational brands and agencies in 50+ countries, including regions where Google is not the dominant search engine (China, Korea, Japan).
• The deal gives Semify an enterprise-grade reporting system and global data coverage as it doubles down on AI-driven measurement.

The details. Lesser will join Semify as chief product officer and lead its AI optimization product strategy.

• Dragon Metrics’ engineering team will merge with Semify’s team under CTO Brian Sappey.
• Semify resellers will gain upgraded reporting right away through Dragon Metrics accounts, with deeper integrations to follow.
• Dragon Metrics customers will stay on the standalone platform with expanded engineering support.
• White-label fulfillment will remain limited to approved agencies to fit Semify’s reseller model.