Visit Qatar Wraps Up Successful 2026 Brouq Desert Activation with Over 60,000 Attendees and Expanded Experiences

Visit Qatar has officially concluded the 2026 edition of Brouq, its premier desert activation, marking another successful year for one of the country’s most cherished winter events. Running for 77 days, from December 2025 until 10 February 2026, Brouq attracted a remarkable 61,121 attendees, solidifying its position as a must-visit destination for both residents and visitors alike. This year’s event was a blend of adventure, cultural experiences, and live entertainment, providing a dynamic showcase of Qatar’s desert landscape.

A Richly Diverse Programme

Set against the backdrop of Qatar’s stunning desert, Brouq offered an eclectic mix of experiences, making it an irresistible draw for visitors of all ages. The Desert Escape Zone became one of the event’s most iconic attractions, with the addition of several exciting new features. Among these was the towering 25-meter Adventure Tower, designed to thrill those with a sense of adventure. This area also included a zipline experience, offering visitors an adrenaline rush as they soared over the desert, taking in the sprawling vistas below. Alongside these high-energy experiences, the zone featured open-air dining areas where guests could savor local delicacies while enjoying the entertainment.

For those looking to relax and immerse themselves in the culture, the Film City zone provided an unforgettable experience. Here, attendees had the opportunity to engage in a variety of cultural activities, such as falcon photo opportunities, henna art, and traditional musical performances. The storytelling sessions, held at various points throughout the site, captivated audiences, weaving tales of Qatar’s rich history and traditions.

Family-Friendly Activities Galore

Brouq 2026 placed a strong emphasis on family engagement, ensuring that younger visitors had just as much fun as the adults. Across the activation, a total of 539 activities and workshops were organized, with many specifically designed for children. The lineup included puppet shows, face painting, caricature classes, and much more, making Brouq a family-friendly destination that encouraged repeat visitation. The event’s appeal to families is expected to strengthen Qatar’s reputation as a destination for year-round tourism, offering both adventure and cultural immersion in a single package.

New Features and Expansions

The 2026 edition of Brouq introduced several fresh activation areas, enhancing the overall visitor experience and providing even more ways to engage with the desert landscape. Among these new areas was the Sunset Lounge, which offered a peaceful retreat where guests could unwind as the sun set over the desert horizon. The Brouq Wildlife Reserve, another exciting addition, gave visitors a chance to explore the natural beauty of the desert environment, with an emphasis on local wildlife.

Additionally, the Mini Safari Cars provided a fun and interactive way for families to explore the vast desert. These small vehicles offered a safe and exciting adventure through the dunes, perfect for young explorers looking to experience the desert in a new way. The Family Majlis was another welcomed feature, where families could gather and relax in a traditional setting, enjoying the camaraderie and comfort of a local cultural space.

Food, Shopping, and Entertainment

No outdoor event is complete without a diverse range of food, shopping, and entertainment options, and Brouq delivered on all fronts. With 24 food and beverage vendors, alongside retail outlets offering a selection of local crafts and goods, visitors were able to enjoy a full desert experience. Whether indulging in traditional Qatari dishes or browsing local handicrafts, Brouq ensured that attendees could enjoy the sights, sounds, and tastes of Qatar.

The activation was also supported by continuous live performances, keeping the atmosphere vibrant throughout the event. Music, dance, and theatrical acts were a constant presence, with performances designed to reflect Qatar’s diverse cultural heritage while providing entertainment for visitors of all ages.

Strong Focus on Domestic Tourism

Visit Qatar’s commitment to fostering domestic tourism was evident throughout the Brouq event. By offering an array of experiences that cater to both local residents and international visitors, Brouq has become an integral part of Qatar’s year-round events calendar. As one of the country’s most popular outdoor attractions during the winter months, Brouq continues to play a pivotal role in encouraging repeat visitation to Qatar’s diverse destinations.

With each passing year, Brouq evolves to meet the needs and expectations of its audience, ensuring that visitors are consistently offered new and exciting experiences. As Qatar continues to invest in and develop high-quality tourism activations, Brouq stands as a shining example of how the country is making its mark as a top-tier destination for cultural and adventure tourism.

Conclusion

Brouq 2026 has set a new benchmark for outdoor events in Qatar, with record attendance, engaging activities, and cultural richness that appealed to visitors of all ages. By blending adventure, cultural heritage, and family-friendly entertainment, Brouq remains one of Qatar’s most beloved winter activations, offering a unique and unforgettable desert experience for all who attend.

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