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Yesterday — 27 October 2025Main stream

Viral ‘Samsung at Apple’ retired his famous name

By:Yash
27 October 2025 at 09:26

Remember Sam Sung, the guy who became an internet legend for working at an Apple Store with a name like Samsung?

BusinessInsider recently reported the news that Sam Sung has decided to leave his infamous moniker behind. He’s now going by Sam Struan, who was working as a regular Apple Store specialist in Vancouver, Canada.

“I was at my other part-time job, and my phone wouldn’t stop ringing,” Struan said. “I thought someone had died. Then I saw a text saying I’d gone viral on Reddit.”

Imagine the chaos: people calling the Apple Store, asking if “Sam Sung” really worked there, reporters showing up, and the store pulling him off the sales floor to keep things under wraps.

“I’d just moved to Canada, early in my career, and I was terrified I’d get fired,” he admitted. “Looking back, firing me would’ve caused an even bigger PR mess for Apple.”

Struan, who previously worked at an Apple Store in Glasgow, Scotland, said the viral moment pushed him to rethink his identity. A year later, he left Apple and changed his name to Struan, inspired by a Scottish village.

“It wasn’t like I was famous for something cool like charity work or a big achievement,” he said. “It was just a dumb online joke.”

Struan once auctioned off his old Apple business card with the name Sam Sung for $2,500 and donated it all to charity. “It felt good to take something that was so stressful and turn it into something positive,” he said.

Sam Sung at Apple

Image – Sam Struan’s old Apple business card | Via – BusinessInsider

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