Samsung and RM of BTS have collaborated to release a promotional video for Art TV. The campaign has commenced to coincide with Art Basel Paris 2025.

The promotional video from Samsung and BTS RM aims to capture how artworks, typically hung in museums, permeate our everyday living spaces through Samsung Art TV.

Exclusively available on Samsung Art TV models, the Art Store is an art subscription service that offers over 4,000 artworks from global museums and galleries in 4K resolution.

Three new artworks

RM of BTS introduced artworks that evoke the tranquility and poetic mood of an autumn landscape in his short film. The artworks include Keith Haring’s “Dancing Dog,” Lee Shinja’s “Spirit of Mountain,” and Natasha Durley’s “Super Moon.”

“Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” said RM. “It’s exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity into my space—and I hope everyone will be inspired to explore art in theirs, too.”

Source – Samsung

Samsung also revealed the Art TVs used by RM in the short clip. The models are the 2025 The Frame Pro (Model: LSF03) and the Neo QLED 8K (Model: QNF900). These models bring artworks to life with vibrant picture quality.

The Frame Pro features a Matte Display that minimizes glare to reproduce the texture of the artwork. The Neo QLED 8K delivers exceptional color, contrast, and depth, enabling the vivid capture of brushstrokes and light.

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