Samsung isn’t whispering about Micro RGB, but it’s screaming it from Times Square. The company has planted billboard campaigns at some of the most-watched intersections on the planet.

Times Square in New York, Piccadilly Circus in London, and The Entertainment Building in Hong Kong, aren’t subtle placements; Samsung picked the loudest rooms in the world and turned the volume up.

At the center of it all sits a hip-hop dance campaign built around choreographer Sergio Reis.

Centering on a large-scale hip-hop dance performance created in collaboration with renowned choreographer Sergio Reis, the advertisement visually brings Micro RGB’s extensive array of red, green and blue backlights to life, along with the precision AI engine that controls them.

The performance visually maps to what Micro RGB actually does: thousands of individual red, green, and blue backlights firing with precision, shaped by the Micro RGB AI Engine Pro.

AI Soccer Mode lets viewers mute commentators entirely, which, honestly, is the feature nobody knew they needed until right now. Vision AI Companion layers in real-time player stats while you watch.

The campaign runs through the end of the year across all locations.

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