Shangri-La Group Appoints Amr Dwidar To Drive Regional Travel Growth: Here’s What You Need To Know

Shangri-La Group has made a bold statement in the Middle East’s flourishing travel business by appointing Amr Dwidar as the Global Sales Account Director for Saudi Arabia and Bahrain. The move is made while the travel industry is going through a transformation with historical sites, luxury and customized experiences, and hotel companies are also adopting the same strategy of building long-lasting relationships and understandably making that their priority over short-term profits.

For Shangri-La, whose ethos centres on heartfelt Asian hospitality, the appointment reflects a clear intention: to be closer to travellers, partners and destinations that are shaping the future of luxury travel in the Gulf.

A Strategic Appointment at a Pivotal Moment

With more than 18 years of experience across hospitality sales, marketing and business development, Dwidar brings a depth of regional and global expertise to the role. His career spans leadership positions with major international organisations, including Marriott International and the Saudi Tourism Authority, where he worked at the intersection of destination promotion and commercial growth.

According to the Group, his background in managing complex global RFPs, building strategic partnerships and delivering sustained revenue growth across the Middle East and Africa made him a natural fit for this newly focused role. Based in Riyadh, Dwidar will oversee government, corporate, travel trade and luxury segments across both Saudi Arabia and Bahrain.

What This Means for Travellers

From a traveller’s perspective, the appointment is less about titles and more about outcomes. Shangri-La Group has indicated that Dwidar’s mandate will translate into more tailored travel solutions, stronger airline and trade partnerships, and enhanced loyalty experiences for guests visiting or transiting through Saudi Arabia and Bahrain.

By leveraging data-driven insights and closer collaboration with travel agencies and luxury partners, Shangri-La aims to refine how journeys are curated from smoother corporate travel arrangements to more immersive leisure stays. For tourists, this could mean better packaged experiences, improved access to exclusive benefits through Shangri-La Circle, and a more seamless connection between destination storytelling and on-property service.

The Group’s official Shangri-La Circle platform highlights its focus on rewarding loyal guests with personalised privileges, cultural encounters and curated dining and wellness experiences. Strengthening sales leadership in the region is expected to accelerate the roll-out and visibility of these benefits for Middle East travellers.

Supporting Saudi Arabia and Bahrain’s Tourism Ambitions

Saudi Arabia and Bahrain are among the region’s fastest-growing tourism markets, each with distinct identities yet shared ambitions. Saudi Arabia’s Vision 2030 has opened doors to international leisure travel, while Bahrain continues to position itself as a refined, culture-rich destination with strong business and events appeal.

Dwidar’s role will involve aligning Shangri-La’s global standards with local market needs, ensuring that properties and partnerships resonate with both international visitors and regional travellers. The Group believes his relationship-led approach will help deepen ties with government entities and destination stakeholders, supporting broader tourism goals while enhancing hotel performance.

Enhancing Business Travel and Luxury Segments

Business travel remains a key pillar for Shangri-La in the Gulf, particularly in cities like Riyadh, Jeddah and Manama. The new appointment is expected to strengthen corporate engagement through customised contracts, value-added services and consistent service delivery across the Group’s global portfolio.

At the same time, luxury leisure travellers stand to benefit from more curated offerings. Shangri-La has long positioned itself at the intersection of comfort, culture and understated elegance, and the Group has suggested that renewed focus on the Saudi and Bahraini markets will bring bespoke experiences that reflect local heritage, alongside the brand’s signature Asian hospitality.

A Commitment to Long-Term Growth

Shangri-La Group has stated that the appointment underscores its commitment to building sustainable, long-term growth in the Middle East. Rather than chasing volume alone, the strategy centres on meaningful partnerships, loyalty-driven engagement and consistent brand storytelling across touchpoints.

Internally, the Group views Dwidar’s leadership as a catalyst for closer alignment between regional sales teams and global objectives, ensuring that the Middle East continues to play a significant role in Shangri-La’s worldwide network of over 90 deluxe hotels and resorts.

Looking Ahead

Shangri-La’s strategy to target Saudi Arabia and Bahrain once again is very intelligent since more and more tourists are looking for genuine experiences coupled with luxury. The Group is on the right course with the appointment of Amr Dwidar as head of regional global sales, as this will allow more intuitive awareness of market changes and guest demands.

For the guests, the effect will most probably be experienced in less noisy but more profound ways, easier trips, more tailored accommodations, and impressions that last longer than the checkout time. In an area that is changing the perception of its position on the world travel map, the recent recruitment of Shangri-La speaks of the conviction that wise management can transform dreams into unforgettable travel experiences.

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