Adelaide Shines as South Australian Tourism Operators Are Honored for Their Outstanding Achievements at the 2025 Tourism Awards Gala

Adelaide truly shone as the 2025 South Australian Tourism Awards Gala celebrated the exceptional achievements of the state’s tourism operators. This prestigious event recognized the businesses and individuals whose passion, innovation, and dedication continue to shape South Australia’s dynamic tourism industry. From the iconic Adelaide Botanic Gardens to thriving regional festivals and food experiences, the gala highlighted how these operators are driving the state’s $10 billion tourism sector, making South Australia a standout destination for travelers worldwide.

With awards spanning 26 diverse categories, the evening showcased the wide variety of experiences that South Australia has to offer, from breathtaking nature-based attractions to inventive festivals and compelling marketing initiatives. The awards highlighted the ingenuity, dedication, and high standards that tourism operators across the state uphold as they continually elevate South Australia’s tourism industry.

Among the evening’s top winners, Adelaide Botanic Gardens stood out, claiming the title of Major Tourist Attraction of the Year. This recognition capped a remarkable year for the gardens, particularly with the success of the Chihuly in the Botanic Garden exhibition. The exhibition not only earned Gold in the Tourism Marketing & Campaigns category, but also took home a Bronze in the Major Festivals & Events category, further cementing the gardens’ place as one of Adelaide’s most beloved attractions.

Regional tourism operators were equally celebrated for their contributions to the industry. The Streaky Sounds Music Festival on the Eyre Peninsula claimed Gold in the Festivals & Events category, reflecting the region’s commitment to providing unique cultural experiences. Meanwhile, the Fleurieu Peninsula took the top honors in the Excellence in Food Tourism category, showcasing the region’s dedication to promoting its rich culinary culture and sustainable food practices.

A notable trend this year was the influx of new talent, with 28 first-time entrants making it to the finalist stage. Their recognition demonstrates a new generation of operators bringing fresh ideas and perspectives to South Australian tourism. With this influx of innovation, the sector continues to evolve, ensuring a dynamic future. Additionally, nearly 90% of this year’s winners have earned Quality & Sustainable Tourism Accreditation, showcasing the state’s commitment to responsible tourism and exceptional service standards.

The South Australian Tourism Awards not only celebrate individual accomplishments but also underline the collective strength of the state’s tourism sector. The diversity of the winners is a testament to the region’s ability to offer a broad spectrum of attractions, from world-class art exhibitions to unique regional festivals and culinary experiences. South Australia’s tourism scene continues to grow and diversify, making it a key player in Australia’s tourism landscape.

Looking ahead, all 26 winners will go on to represent South Australia at the Australian Tourism Awards, which will take place in Fremantle, Western Australia, in March 2026. This national recognition serves to further elevate South Australia’s reputation as a leader in the tourism industry.

Tourism remains a vital part of South Australia’s economy, supporting more than 40,000 local jobs. The success of this year’s awards demonstrates the importance of the sector, not only in terms of economic impact but also as a driver of community spirit and regional development. The ongoing success of South Australia’s tourism industry is a result of the passion, dedication, and innovation shown by its operators, who continue to ensure the state’s place on the global tourism map.

The South Australian Tourism Awards are supported by the South Australian Tourism Commission. The full list of winners can be found on the Tourism Industry Council SA website. These awards are a crucial platform for recognizing excellence and sharing best practices, inspiring others in the industry to reach for new heights in their pursuit of providing exceptional visitor experiences.

Adelaide shone brightly at the 2025 South Australian Tourism Awards Gala, where exceptional tourism operators were celebrated for their innovation and contributions to the state’s thriving $10 billion industry. The event honored the passion and dedication that continue to elevate South Australia as a premier destination.

As South Australia’s tourism industry continues to thrive, the 2025 South Australian Tourism Awards not only celebrate the hard work of today’s operators but also lay the foundation for a bright future. With a commitment to sustainability, innovation, and exceptional service, the state’s tourism sector will continue to captivate visitors and set the standard for excellence in the years to come.

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