Choice Hotels to Open One Hundred Properties in Africa by 2035, Starting with Nairobi and Maasai Mara in Kenya, Offering Business and Safari Stays with Sustainable and Community-Focused GrowthChoice Hotels’ Expansion into Africa

In a bold move to strengthen its presence on the African continent, Choice Hotels International has unveiled plans to open 100 hotels in sub-Saharan and southern Africa by 2035. This major expansion forms a key part of the company’s growth strategy across Europe, the Middle East, and Africa (EMEA), with Kenya being the first country to benefit from this venture.

The new development comes at a time when Africa’s tourism sector is experiencing rapid growth, both for leisure and business travel. Choice Hotels is tapping into this expanding market by targeting emerging African nations with a diverse range of properties that will appeal to both business travelers and holidaymakers seeking unique experiences.

Three Hotels in Kenya to Kickstart Expansion

The journey begins in Kenya, a country known for its vibrant culture and diverse landscapes. Nairobi and Maasai Mara will host the first three properties, marking the brand’s entry into some of Kenya’s most iconic tourist destinations.

The first two hotels in Nairobi, La Maison Royale Westlands and La Maison Royale South C, will undergo a transformation into Clarion Hotels. These properties are strategically located in Nairobi’s business districts, making them ideal for the growing demand for upscale, business-friendly accommodations. La Maison Royale Westlands will be rebranded as Clarion Hotel Westlands, a 53-room property with modern amenities such as a multi-cuisine restaurant, tapas bar, fitness center, and spa. This hotel will cater primarily to business guests, offering top-notch facilities for meetings and events while showcasing Nairobi’s vibrant culture.

The second Nairobi property, La Maison Royale South C, will become Clarion Hotel South C. This 59-room hotel will boast a rooftop swimming pool, a restaurant, a bar, and a full-service beauty salon. With panoramic views of the city, this hotel is designed to serve both business professionals and leisure travelers, particularly those passing through Nairobi due to its proximity to the airport and the Mombasa Road.

An Exclusive Safari Lodge in Maasai Mara

The third property, La Maison Royale Maasai Mara, will be integrated into the Ascend Collection, known for offering unique and premium travel experiences. Located in the pristine Olare Motorogi Conservancy, this 22-room safari lodge offers a high-end, eco-friendly escape in the heart of Maasai Mara. Guests will enjoy intimate safari experiences, including guided game drives, bush dining, cultural walks led by Maasai staff, and stargazing. Positioned in an area with low vehicle density, this property promises a serene and authentic connection with the African wilderness. It’s ideal for eco-conscious travelers, honeymooners, and those seeking an immersive adventure.

A Strategic Vision for Africa’s Future

This expansion into Kenya is only the beginning of a much broader strategy for Choice Hotels, with plans to introduce properties in additional African markets such as Rwanda, Seychelles, Mauritius, Tanzania, and Namibia. The company’s goal is to create a robust portfolio that offers a wide range of accommodations, from business-centric hotels to luxury safari lodges, across the continent.

By focusing on both capital cities and sought-after leisure destinations, Choice Hotels aims to diversify its offerings and cater to the growing demand for international and regional tourism in Africa. The brand’s global franchise model will play a crucial role in helping local entrepreneurs bring high-quality hotels to these emerging markets, providing opportunities for sustainable economic growth within the local hospitality industry.

Partnering for Success in Africa

Choice Hotels is committed to working with experienced local franchisees who understand the nuances of each market. Aniket Shroff, a Nairobi-based entrepreneur, is spearheading the expansion and is dedicated to combining international business expertise with a deep understanding of local markets. With his successful track record in real estate investment and hospitality, Shroff’s leadership is expected to drive the growth of Choice Hotels across the region.

Sustainability and community engagement are also at the heart of Choice Hotels’ African expansion. The company has committed to eco-friendly initiatives, such as energy-efficient buildings and community-oriented projects that benefit local economies and the environment. This approach ensures that Choice Hotels’ presence in Africa will have a positive and lasting impact on both the hospitality sector and the communities they serve.

A Rewarding Experience with Choice Privileges

Guests staying at the new Kenyan hotels, as well as future properties across Africa, will have access to the globally recognized Choice Privileges loyalty program. Members can earn and redeem points at over 7,000 hotels worldwide, offering added value for travelers seeking rewards during their stay.

The Future of African Tourism

Choice Hotels’ commitment to opening 100 hotels by 2035 is a significant milestone in Africa’s tourism journey. The company’s expansion marks an exciting new chapter for the continent, bringing modern, high-quality accommodations to key business and leisure destinations. Whether visitors are embarking on a safari adventure in Maasai Mara or attending a business conference in Nairobi, Choice Hotels will be at the forefront of offering unforgettable experiences across Africa.

With strategic investments, a focus on local partnerships, and a commitment to sustainability, Choice Hotels is set to redefine the hospitality landscape in Africa. Stay tuned for more updates as the brand continues to expand its presence in the region.

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