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Today β€” 1 July 2026Main stream

A New Survey Guts Apple’s Demand Story: Just 24% Would Upgrade Sooner For The New Siri, As Foldable iPhone Interest Slides

1 July 2026 at 19:28

Apple CEO warns that it may be forced to increase prices of iPhones due to the DRAM shortage

A new UBS Evidence Lab has now cast a substantial pall over Apple's iPhone-related demand pillars. While the iPhone purchase intent has risen in the US, the UK, and Germany, it appears to have cratered in China, with the new Siri's upcoming AI features seemingly failing to spur demand, and compounded by a decline in the iPhone Ultra's net interest metric. Apple Intelligence and the new Siri are apparently failing to drive incremental demand, while the net interest for the upcoming iPhone Ultra has declined by 100 basis points A new UBS Evidence Lab survey, which spanned over 7,500 smartphone […]

Read full article at https://wccftech.com/a-new-survey-guts-apples-demand-story-just-24-would-upgrade-sooner-for-the-new-siri-as-foldable-iphone-interest-slides/

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