Emirates New Campaign Featuring Suryakumar Yadav Kicks Off ICC Men’s T20 World Cup, Offering Fans Live Coverage and Uniting Cricket Lovers Around the World

Emirates, a powerhouse in global aviation, is once again stepping up its game in the cricket world with an exciting new advertising campaign featuring India’s cricket sensation, Suryakumar Yadav. As the lead-up to the ICC Men’s T20 World Cup intensifies, Emirates has aligned itself with one of the most dynamic figures in contemporary cricket, reinforcing its commitment to the sport and its long-standing presence in the cricketing world.

With nearly three decades of involvement in the sport, Emirates has woven itself into the very fabric of cricket. The airline’s partnerships have spanned across numerous major ICC tournaments, reaching fans in over ten cricket-loving nations. Emirates’ sponsorship has touched various facets of the game, from proudly emblazoning umpire kits to being part of some of the most exhilarating moments in cricket history, uniting fans in their shared passion.

Suryakumar Yadav, widely recognized for his fearless, unconventional batting style, has made waves in the cricketing world. He recently achieved the coveted ICC’s number one T20 ranking, solidifying his place as a key figure in Indian cricket. Yadav’s contributions to India’s victories in the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup further cement his status as one of the most respected players of his generation. His on-field consistency, combined with his ability to deliver in high-pressure situations, has made him a standout talent, and he is now widely regarded as one of the finest T20 players in the world.

The latest campaign, set to coincide with the ICC Men’s T20 World Cup, pays homage to cricket and its fans. Featuring Suryakumar Yadav in action, the ad captures his unique batting style during an electrifying match, with thousands of fans cheering in the stands. The global campaign will be broadcast across cricket-loving nations and around the world, creating a shared experience among millions of cricket fans, all united by their love of the game.

For passengers flying with Emirates during the ICC Men’s T20 World Cup, the airline is offering an added bonus: live coverage of the matches. Thanks to Emirates’ ice entertainment system, fans will be able to watch live cricket action via Sport 24 and Sport 24 Extra while traveling, ensuring that they never miss a moment of the action.

Emirates’ partnership with the International Cricket Council (ICC) is one of the airline’s longest-standing affiliations. Over the years, the airline has been a key supporter of several prestigious ICC tournaments, including the ICC Men’s Cricket World Cup, ICC Women’s Cricket World Cup, ICC Men’s T20 World Cup, ICC Women’s T20 World Cup, and the ICC World Test Championship. This continued collaboration highlights Emirates’ deep-rooted commitment to cricket and its enduring relationship with the sport’s global community.

As the ICC Men’s T20 World Cup kicks off, Emirates’ latest campaign, with Suryakumar Yadav at the forefront, is set to capture the hearts of cricket fans worldwide. Through its strategic involvement in global cricket and fan-centric initiatives like live match coverage on flights, Emirates continues to be a dominant force in connecting cricket with its passionate supporters across the globe.

On being featured in Emirates’ new ad campaign, Suryakumar Yadav said: “Cricket at the highest level is about preparation, adaptability, and the ability to perform under pressure. Emirates represents those same values in everything it does. As someone who travels extensively for the game, having consistency and comfort with world-class experiences makes a real difference. It’s exciting to be associated with the brand in this campaign that has such a deep-rooted and authentic connection with cricket and its fans around the world.”

Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing & Brand said: “There’s a reason Suryakumar Yadav has captured the imagination of cricket fans everywhere. His game speaks for itself, and his appeal reaches far beyond boundaries. Through this latest ad campaign, we aim to connect with fans and share in our passion for the sport.  Cricket remains one of our most enduring sporting partnerships, and we’ve stood alongside the sport and supported its growth, and we’ll continue to invest in its future.” 

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