MSC Euribia’s Rerouted African Voyage Brings New Middle East Itinerary with Stops in Dubai, Abu Dhabi, Muscat, and More, Everything That You Need to Know

In a surprising shift, MSC Euribia, the LNG-powered cruise ship, has been rerouted from its planned Red Sea path and is now navigating through the African continent on its way to the UAE. Originally set to pass through the Suez Canal to the Gulf, this change of course highlights the evolving challenges facing cruise lines. The ship will now homeport in Dubai starting in November 2025, marking the start of its Middle East cruise season. This extended route bypasses the Red Sea, incorporating new stops across Africa and the Arabian Peninsula. The adjustment comes as security concerns around the Red Sea region have prompted cruise operators to reevaluate their itineraries. Passengers can expect to experience a variety of exciting destinations including Abu Dhabi, Muscat, Doha, and more.

MSC Euribia’s African Detour and Middle East Debut

MSC Euribia’s voyage, originally scheduled to pass through the Suez Canal, was shifted due to security concerns in the Red Sea. As a result, the ship embarked on a much longer journey from Northern Europe, making a strategic stop at Las Palmas de Gran Canaria. Afterward, it continues its southern course, passing around Africa to reach the Arabian Gulf.

Scheduled to begin its operations out of Dubai on November 8th, 2025, the ship will be homeporting there until early April 2026. This shift not only opens the cruise season in the region but also presents a fresh set of destinations for passengers, including stops at some of the most iconic cities and islands of the Middle East. With this change, MSC Euribia will offer 3-, 4-, and 7-night cruises, making it an appealing option for both short getaways and extended vacations.

A New Route Amid Regional Challenges

The rerouting of MSC Euribia reflects the broader operational challenges cruise operators face in the Red Sea region, where geopolitical tensions have led to instability. MSC’s decision to avoid the Red Sea corridor ensures the safety of passengers and crew while maintaining its commitment to high-quality experiences. Several cruise lines have adapted their routes similarly to avoid affected waters, highlighting the importance of flexibility and preparedness in the face of changing circumstances.

In addition to the Middle East, MSC Euribia’s new African route opens up the possibility for further exploration of Africa’s west coast as well as Arabian Peninsula destinations. For travelers, this means an opportunity to explore new regions that were previously not part of the standard cruise itineraries in the Middle East.

Exciting Destinations on MSC Euribia’s Middle East Itinerary

Once in the UAE, MSC Euribia will offer travelers access to a variety of must-see locations. The ship’s itinerary includes a blend of cultural, historical, and scenic destinations across the Gulf and beyond. Here are the primary ports of call on the newly designed route:

• Dubai: Known for its stunning skyline, luxurious shopping, and cultural experiences, Dubai is an essential stop on the itinerary.
• Abu Dhabi: The UAE’s capital offers a mix of modern attractions and cultural heritage, with grand mosques, museums, and amusement parks.
• Sir Bani Yas Island: A nature reserve and one of the UAE’s hidden gems, this island provides a tranquil escape and the chance to explore native wildlife.
• Doha: The Qatari capital offers a blend of modern and traditional elements, from its impressive skyscrapers to its bustling souks.
• Manama: Bahrain’s capital, rich in history and tradition, serves as a gateway to the country’s fascinating sites, including archaeological landmarks.
• Muscat: Oman’s capital presents a perfect blend of nature, beaches, and cultural richness, from the grand Sultan Qaboos Grand Mosque to stunning coastline views.

Tips for Travelers Planning Their MSC Euribia Journey

If you’re planning to board MSC Euribia, there are a few things you should consider to ensure your cruise experience is smooth and enjoyable:

1. Book Early: The demand for cruises in the Middle East is growing, so booking in advance guarantees the best prices and availability for your preferred dates.
2. Travel Insurance: Given the unpredictability of global situations, it’s a good idea to get comprehensive travel insurance to cover unexpected changes or cancellations.
3. Pack Smart: The weather in the UAE and Gulf region is typically hot and sunny, so be sure to pack light, breathable clothing, sunscreen, and a hat to protect yourself from the sun.
4. Cultural Etiquette: The Middle East is rich in culture, so it’s important to respect local customs and traditions, especially when visiting religious or cultural sites.

Beyond the Itinerary: What Makes the Middle East a Prime Cruise Destination?

The Middle East is becoming increasingly popular as a cruise destination due to its blend of modernity and history. Countries like the UAE, Qatar, and Oman offer pristine beaches, luxury shopping, and state-of-the-art attractions alongside rich cultural landmarks. With the growing number of cruise ships visiting the region, travelers can explore an ever-expanding list of destinations, from traditional markets to breathtaking modern architecture. Additionally, the region’s steady tourism growth reflects its appeal to both luxury travelers and those seeking unique cultural experiences.

Final Thoughts on MSC Euribia’s New Route

MSC Euribia’s unexpected African detour is a great opportunity for passengers looking to explore new horizons. The ship’s planned itinerary in the Middle East, spanning from Dubai to Muscat, presents an exciting range of experiences, making it an excellent option for both seasoned cruisers and first-time travelers. As geopolitical challenges continue to impact cruise operations in the region, MSC’s flexible approach ensures that it continues to provide a high-quality cruising experience while prioritizing passenger safety.

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How Dubai, UAE, and the Middle East are Shaping the Future of Global Hospitality Through AI, Eco-Friendly Design, and Wellness-Focused Tourism

The Middle East, with Dubai and the UAE at the forefront, is rapidly reshaping the global hospitality landscape. Known for its luxury, advanced technologies, and commitment to sustainability, this region is not only keeping pace with global shifts but defining them. Hospitality in this region is undergoing a transformation fueled by artificial intelligence (AI), regenerative design, and well-being tourism. These factors are blending traditional values with modern technologies, creating new benchmarks for global tourism and travel experiences.

As the Middle East pushes boundaries with AI-driven guest services, advanced sustainable travel models, and innovative foodservice concepts, travelers are increasingly drawn to the region’s cutting-edge offerings. With Dubai spearheading this revolution, it’s clear that the region is setting the tone for future developments in hospitality worldwide.

The Middle East’s Role in Shaping Hospitality’s Future

The Middle East has always been a hub of luxury and tourism. But in recent years, this region, particularly Dubai and the UAE, has elevated its status through sustainability commitments and luxury brand partnerships. These efforts are being integrated into the region’s hospitality models, creating unique experiences for visitors. From regenerative design in hotels and resorts to AI technology that personalizes guest interactions, the Middle East is becoming the place where luxury, innovation, and sustainability converge.

Dubai’s commitment to adopting AI technologies for enhancing the guest experience is one of the primary drivers of this transformation. The integration of AI-driven solutions helps hotels deliver personalized services, making it easier for guests to plan their stays, manage services, and enjoy enhanced experiences. This adoption of technology has not only improved convenience but also efficiency, creating a seamless experience for guests.

Wellness, Technology, and Sustainability in Hospitality

The Middle East’s hospitality industry is also increasingly focused on wellness tourism and sustainability. With green building technologies and eco-conscious services, the region is introducing initiatives aimed at reducing its environmental footprint while enhancing the travel experience. Leading hotel chains are embracing sustainable luxury, where guests can enjoy high-end services without compromising their environmental values.

Moreover, the regenerative design movement has begun influencing hotel architecture and design across the Middle East. This design philosophy goes beyond green building standards by focusing on creating spaces that heal and regenerate the environment. Such innovations are becoming popular among eco-conscious travelers who want their stays to contribute positively to the planet.

AI and Automation: Will Technology Replace the Human Touch?

As AI technologies revolutionize the hospitality industry, one question remains: can hospitality retain its human touch in an AI-driven world? The Middle East has taken steps to strike a balance between technology and personal service. While AI helps streamline services, hotel staff are still trained to provide a high level of personalized service that ensures the human connection is never lost. In fact, AI is being used to enhance rather than replace human interaction, ensuring guests enjoy both the convenience of technology and the warmth of human service.

Technology is also making a significant impact in the foodservice sector. With innovations like AI-powered food delivery and robotic chefs, dining experiences in the Middle East are becoming more convenient and engaging. These new technologies not only improve the speed and efficiency of foodservice but also offer unique dining experiences that blend traditional flavors with cutting-edge innovation.

What Should Travelers Know About Middle Eastern Hospitality?

Travelers heading to the Middle East, particularly Dubai, should prepare for a hospitality experience that blends luxury with futuristic technology and sustainability. Whether staying in a green-certified hotel, enjoying a wellness retreat, or experiencing AI-driven services, guests will find a hospitality ecosystem that prioritizes innovation while maintaining strong human connections.

For those seeking a seamless experience, many hotels offer smart rooms that adjust temperature, lighting, and even entertainment systems based on guest preferences, all controlled via a mobile app or voice assistant. Additionally, travelers will notice a significant focus on wellness, with spas, yoga studios, and meditation zones becoming integral parts of many hotels.

Travel Tips for Visitors to the Middle East

1. Stay in Eco-Friendly Hotels: Look for hotels that promote sustainable practices and use regenerative design. These accommodations often feature energy-efficient systems, waste reduction practices, and locally sourced amenities.
2. Embrace Smart Services: Take advantage of AI-driven services that can help you plan your stay, book experiences, and order room services with ease. Many hotels are fully digitized, offering touchless services to enhance comfort.
3. Explore Wellness Options: From wellness tourism to well-being experiences, ensure you book a hotel with services designed to relax and rejuvenate. Wellness retreats are growing in popularity in Dubai and beyond.
4. Try Innovative Dining: Be open to unique dining experiences, such as meals prepared by robotic chefs or AI-powered food delivery systems that offer efficiency and a futuristic touch.

Embracing a New Era of Hospitality

The future of hospitality in the Middle East is being defined by a blend of advanced technologies, sustainability, and human-centered experiences. With cities like Dubai leading the way, the region is setting new trends that the rest of the world is beginning to follow. As artificial intelligence, well-being tourism, and regenerative design continue to evolve, travelers can expect even more exciting innovations in hospitality, making the Middle East a must-visit destination for those seeking both luxury and sustainability.

The hospitality revolution underway in the Middle East is not just about luxury; it’s about creating an experience that connects with the needs and values of today’s travelers. Whether through advanced technologies or green designs, the Middle East is leading the charge in creating a hospitality experience like no other.

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The First Group Hospitality Rebrands Three Dubai Hotels with Marriott, Elevating Guest Experiences

The First Group Hospitality has announced the strategic rebranding of three flagship hotels in Dubai under Marriott International’s renowned Tribute Portfolio and Autograph Collection brands. This collaboration strengthens The First Group’s expanding relationship with Marriott and underscores its commitment to offering world-class hospitality experiences. Following the successful debut of The First Collection at Jumeirah Village Circle in 2024, these rebranded hotels in Dubai Marina, Business Bay, and Jumeirah Village Triangle offer distinctive luxury experiences for both business and leisure travellers.

The First Group Partners with Marriott to Enhance Dubai’s Luxury Offerings

The First Group Hospitality’s move to rebrand three key Dubai properties with Marriott International’s Tribute Portfolio and Autograph Collection marks an exciting new chapter for the hotel management company. This strategic collaboration highlights their commitment to providing extraordinary hospitality experiences that attract both global and regional guests. With these rebrands, The First Group elevates its offerings, aligning with Marriott’s global reputation for luxury, and further enhancing the UAE’s hospitality sector.

The three rebranded hotels – The First Collection Marina, Dubai; The First Collection Waterfront, Dubai; and Hotel Local Dubai, Jumeirah Village Triangle – each represent a unique facet of the city’s diverse appeal. These properties are strategically located in some of Dubai’s most vibrant and popular districts, ensuring easy access to the city’s top attractions and business hubs. With this partnership, guests now have access to Marriott’s powerful loyalty program, giving them even more reasons to enjoy their stays.

A Glimpse into the Rebranded Hotels in Dubai’s Iconic Locations

The First Collection Marina, Dubai, is a stunning addition to the Tribute Portfolio. Located in the heart of Dubai Marina, this property rises above the iconic waterfront with modern rooms, a rooftop swimming pool, a spa, and fitness facilities. Its sophisticated design caters to the urban traveller who seeks a cosmopolitan experience with an unforgettable view of the Marina. Whether you’re relaxing by the pool, dining in the chic restaurants, or indulging in rejuvenating spa treatments, The First Collection Marina promises a luxurious stay.

The First Collection Waterfront, Dubai, situated in Business Bay, offers stylish guestrooms and a range of flexible facilities tailored to both business and leisure travellers. The hotel’s proximity to Burj Khalifa and Dubai Mall makes it a prime choice for guests looking to explore the city’s architectural marvels and shopping landmarks. With carefully curated dining concepts and spaces for business events, The First Collection Waterfront provides a perfect balance between work and relaxation.

Hotel Local Dubai: A Community-Focused Lifestyle Destination

Hotel Local Dubai in Jumeirah Village Triangle brings a refreshing twist to the city’s hospitality scene. As part of Marriott’s Autograph Collection, this hotel is designed with a community-first approach. It features modern accommodations, a wellness centre, an outdoor pool, and vibrant social spaces that cater to culturally curious travellers. Guests seeking authentic local connections can immerse themselves in a truly unique experience, while enjoying the property’s inviting and contemporary design.

Hotel Local Dubai stands as a vibrant social hub where guests can interact, network, and explore the true essence of Dubai’s local culture. Whether it’s relaxing by the pool or engaging in community events, this property provides an enriching experience for those seeking both relaxation and cultural exploration. The hotel’s focus on wellness and social spaces makes it ideal for guests looking to enjoy a dynamic yet peaceful stay in one of Dubai’s most sought-after areas.

Dining and Entertainment: A Key Highlight of the Rebranded Hotels

Dining is an essential part of the guest experience at The First Group’s rebranded hotels, with each property offering diverse culinary delights. At The First Collection Dubai Marina, A Tribute Portfolio Hotel, guests can enjoy Tuscan specialties at Alloro, or indulge in hearty fare at The Blacksmith Bar & Eatery. For those staying at The First Collection Waterfront, A Tribute Portfolio Hotel in Business Bay, Local serves as a casual all-day dining hub, offering international favourites that cater to all tastes.

Meanwhile, Hotel Local Dubai, Autograph Collection, focuses on bringing people together through its social dining concepts. Farmers Commons and Neighbourhood Brew reinforce the property’s identity as a vibrant community hub, where guests can gather, dine, and connect. These innovative dining concepts not only enhance the guest experience but also reflect The First Group Hospitality’s mission to offer authentic and memorable experiences across its portfolio.

Guests of all three hotels also enjoy access to Soluna Restaurants and Beach Club on Palm Jumeirah. Here, they can unwind by the pools lined with sun loungers and cabanas or relax on the private beach. This Mediterranean-inspired destination features the Énas restaurant and the award-winning Risen Café & Artisanal Bakery, recently named the UAE’s Favourite Café at the What’s On Dubai Awards.

Strengthening the Relationship Between The First Group and Marriott International

This rebranding milestone underscores the growing collaboration between The First Group Hospitality and Marriott International. With the integration of these three Dubai hotels into Marriott’s Tribute Portfolio and Autograph Collection, The First Group continues to strengthen its position as a leader in the region’s hospitality sector. Rob Burns, CEO of The First Group, expressed the company’s pride in deepening its relationship with Marriott through these exciting rebrands.

The partnership leverages Marriott’s global brand strength and loyalty platform, offering guests unparalleled access to a world-class hotel experience. Saahil Lalit, Vice President of Development for the Middle East at Marriott International, also highlighted the mutual commitment of both companies to delivering unique, elevated guest experiences. With these three rebranded properties, Marriott’s global reach and loyalty program enhance the value and appeal of The First Group’s offerings, ensuring guests experience exceptional service and hospitality.

The strategic rebranding of three flagship properties in Dubai under Marriott International’s Tribute Portfolio and Autograph Collection marks a significant milestone for The First Group Hospitality. This partnership reflects the company’s dedication to providing luxury, unique, and community-focused experiences in some of Dubai’s most vibrant districts. With exceptional accommodations, innovative dining options, and access to Marriott’s award-winning loyalty program, these rebranded hotels offer a memorable and elevated guest experience. As The First Group continues to expand and collaborate with Marriott, guests can expect even more exciting developments in the future.

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Mangaluru International Airport Launches Ultimate Winter Travel Experience With Bold, Game-Changing Flight Expansions To Saudi Arabia, Bahrain, UAE, Kuwait, And India

Mangaluru International Airport is set to elevate the winter travel experience with bold, game-changing flight expansions to Saudi Arabia, Bahrain, UAE, Kuwait, and India. This strategic move is designed to meet the growing demand for winter travel by offering passengers increased connectivity and more frequent, convenient flight options to key international destinations. By expanding services to these major hubs, MIA is not only enhancing global connectivity but also supporting tourism and business travel, providing seamless and efficient travel experiences. This initiative positions MIA as a vital gateway for travelers, ensuring greater flexibility and access during the peak winter season.

Mangaluru International Airport (MIA), the second busiest airport in the state, is taking significant steps to enhance its flight operations with the launch of its winter schedule, starting this Sunday. This schedule, which will run through March 28, 2026, promises to provide increased connectivity and a wider range of travel options for passengers flying to and from the airport.

This expansion is part of MIA’s strategy to strengthen its position as a key gateway in the region, catering to the growing demand for air travel during the winter season. Two of the airport’s main carriers—one of India’s largest budget airlines and a major international carrier—are increasing their services, offering passengers more opportunities to travel both domestically and internationally.

The first major development comes from the airline, which has decided to expand its operations to New Delhi. The airline will be launching a second daily flight to the national capital, supplementing its existing services. The new service will run daily, departing Mangaluru at 12:30 pm and landing in New Delhi at 3:25 pm. The return flight will leave New Delhi at 4:15 pm and arrive back in Mangaluru at 7:10 pm. This additional flight service will help meet the increasing demand for travel between these two important cities and provide passengers with more flexibility when booking flights.

In addition to the second New Delhi service, the airline will be introducing three weekly direct flights to Thiruvananthapuram, starting Monday. This new route is a significant milestone for the airline, marking its first-ever service to Thiruvananthapuram from Mangaluru. The additional flights will open up new travel options for passengers, especially those looking to explore the southern parts of India. By offering direct connections to Thiruvananthapuram, the airline aims to provide passengers with faster and more convenient travel options.

On the international front, the airline has also announced an expansion of its services, offering more flights to key destinations in the Middle East. It will operate two daily flights to Dubai six days a week, with an additional flight every Tuesday. The airline will also run one daily flight to Abu Dhabi and five weekly flights to Dammam. Furthermore, the airline will provide services to other major destinations, such as Bahrain, Doha, Jeddah, and Kuwait, operating three times a week to each of these cities.

The airline’s decision to increase its weekly flights to Dammam and Doha by one each, and to add two more weekly flights to Bahrain, Kuwait, and Jeddah, comes in response to the growing demand for air travel in these regions. By offering more frequent flights to these popular destinations, the airline hopes to make international travel more accessible for passengers, while also supporting the region’s tourism and business sectors.

The expansion of services from MIA is not limited to one airline. Another prominent carrier at the airport, also known for its wide domestic and international network, is ramping up its operations for the winter season. The airline will operate six daily flights to Bengaluru, a major hub for both business and leisure travelers, ensuring that passengers have ample options for flights between these two cities. In addition to Bengaluru, the airline will run three daily flights to Mumbai, two daily flights to Hyderabad, and one daily flight each to Delhi and Chennai. These expanded domestic services will cater to passengers looking for greater connectivity across major Indian cities, supporting both business and leisure travel.

On the international front, the airline is also increasing its presence. It will offer one daily flight to Abu Dhabi, catering to passengers looking to travel to the United Arab Emirates. In addition, the airline will be adding four weekly flights to Dubai, providing additional travel options for those heading to this bustling metropolis. With the growing demand for travel to and from the UAE, these expanded services will play a vital role in enhancing regional connectivity and meeting the rising needs of international passengers.

This strategic expansion of both domestic and international services from Mangaluru International Airport is expected to have a positive impact on the local economy. The increased frequency of flights will make it easier for tourists to visit the region, supporting the tourism sector and bringing in more international travelers. Additionally, the expansion of services to key destinations in the Middle East and other popular cities will help strengthen MIA’s position as a significant international hub, attracting more business travelers and further boosting regional connectivity.

Moreover, the added flights are expected to meet the increasing demand for air travel during the winter season, which is traditionally a peak travel time. The ability to offer more flights to popular destinations will also provide greater flexibility for passengers, making it easier for them to find flights that fit their schedules. As the winter season approaches, these changes to MIA’s flight operations will ensure that the airport is well-equipped to handle the influx of passengers, offering them the best possible travel experience.

Mangaluru International Airport is launching its ultimate winter travel experience with bold flight expansions to Saudi Arabia, Bahrain, UAE, Kuwait, and India, aimed at meeting rising demand and enhancing connectivity for seamless travel during the peak season.

the winter schedule for Mangaluru International Airport is a promising development that will greatly benefit both local and international travelers. With increased domestic and international flight options, the airport is set to enhance connectivity, support tourism, and meet the growing demand for air travel. This expansion not only reflects the growing popularity of MIA as a travel hub but also underscores the airport’s commitment to providing passengers with more choices, better flexibility, and enhanced travel options throughout the winter season.

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Presight has signed a Memorandum of Understanding (MoU) with the UAE Cyber Security Council (CSC). As a part of this collaboration, the CyberE71 program, operated by the Council, will officially join Presight’s AI-Startup Accelerator as a partner, reinforcing the program’s mission to scale impactful AI-driven innovation in the UAE and beyond.

Through this MoU, Presight and the Cyber Security Council will collaborate to empower AI startups to innovate responsibly and securely. The partnership brings national cybersecurity expertise and strategic mentorship into the Presight AI-Startup Accelerator, exploring a joint framework for research, technical enablement, and capacity-building initiatives. Together, they will drive collaboration across government, academia, and the private sector, embedding cybersecurity into the foundation of AI development and reinforcing the UAE’s position as a global leader in digital innovation and resilience.

The agreement was signed during Expand North Star 2025 between His Excellency Dr. Mohamed Al Kuwaiti, Head of Cyber Security For UAE government, and Thomas Pramotedham, CEO of Presight.

H.E. Dr. Mohamed Al Kuwaiti said: “Cybersecurity and artificial intelligence are twin pillars of the UAE’s digital transformation journey. Our collaboration with Presight reflects a shared commitment to fostering responsible innovation and ensuring that emerging technologies are developed with security at their core. As a national AI champion, Presight brings the infrastructure, scale, and vision needed to accelerate startup success while maintaining trust and resilience. Together, with the CyberE71 Program and Presight AI Accelerator Program, we will help empower a new generation of entrepreneurs to create transformative, secure technologies that advance the UAE’s position as a trusted global hub for digital innovation.”

Thomas Pramotedham, CEO of Presight, said: “Presight and the UAE Cyber Security Council have enjoyed a long history of collaboration, and I share my deepest gratitude to His Excellency Dr. Mohamed Al Kuwaiti for extending our partnership to now include the Presight AI-Startup Accelerator. Our collaboration with the UAE Cyber Security Council will unite Presight’s strengths in artificial intelligence with the Council’s national leadership in cyber resilience. Together, we are enabling startups to scale securely and responsibly, driving technologies that deliver transformation while safeguarding the trust that underpins every digital interaction.”

By integrating cybersecurity principles into every stage of AI development, the collaboration between Presight and the UAE Cyber Security Council demonstrates the country’s forward-looking approach to building a technology ecosystem where innovation and security evolve together. It reinforces the UAE’s ambition to lead globally in ethical, responsible, and resilient digital transformation.

The Cyber Security Council joins a growing network of strategic partners supporting the Presight AI-Startup Accelerator, including Microsoft, MBZUAI and Shorooq. Together, these partnerships form a dynamic ecosystem that equips startups with the mentorship, infrastructure, market access, and policy alignment needed to build transformative AI solutions at scale.

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Osome, the AI-enabled business management platform trusted by over 30,000 entrepreneurs globally, announced the opening of its office in Dubai to help founders reduce financial and administrative burdens and build a collaborative ecosystem of partners in the Middle East.

It is estimated that Dubai is home to more than one million small and medium enterprises (SMEs). While the city offers unparalleled opportunities, founders face increasing pressures to manage accounting, tax, and regulatory requirements alongside scaling their businesses.

“At Osome, we want founders to spend more time on their vision and less time on financial admin,” said Helena Flores, Chief Operating Officer of Osome and Managing Director of Osome UAE.

“Our role is twofold: first, to reduce financial and administrative burdens for founders through smart, AI-enabled services backed by human experts. Second, to grow together with the UAE ecosystem by working with partners – from fintechs and digital platforms to VCs and accelerators – to unlock new opportunities for entrepreneurs.”

One of Osome’s customers is Aesty Labs, co-founded by Nadia Zueva (CEO) and Andrei Rychkov (CTO). Nadia said, “Partnering with Osome has transformed Aesty. Their AI-enabled platform has freed us from over 30 hours of monthly admin tasks, allowing us to focus on learning our customers’ styles and helping them shop smarter. With clear visibility into our financials, we can drive growth and improve investor reporting.”

Services for Founders
Osome’s services are available in the UAE, including:

• Accounting and bookkeeping: Dedicated accountants with unlimited bookkeeping.
• VAT & Corporate Tax: End-to-end support for VAT registration, VAT filing, and corporate tax filing requirements.
• Compliance: Monitoring statutory filing deadlines and financial statement requirements under the entity’s constitutional documents.

Building an Ecosystem of Partners
Osome is keen to engage with the UAE ecosystem and will take part in Expand North Star @ GITEX 2025, the world’s largest startup and investor connector event. At this event, they will connect with potential collaborators and showcase their platform. Additionally, Osome will host a private networking event for entrepreneurs and partners the night before to help build the community in Dubai.

In its existing markets – Singapore, Hong Kong, and the United Kingdom – Osome works with a broad pool of partners, including digital solution providers, venture capitalists, and accelerators. These partnerships have helped founders access complementary services that reduce costs, increase efficiency, and accelerate growth.

By replicating this model in Dubai, Osome aims to embed itself as an ecosystem enabler, constantly seeking out the right partners to deliver added value for UAE entrepreneurs.

Helena added: “Osome’s expansion into the UAE positions us closer to a rapidly evolving ecosystem of global innovation. The UAE’s commitment to attracting talent, enhancing financial transparency, and digitising government processes aligns with our vision. As more entrepreneurs relocate to the region, our aim is to deliver efficient, tech-driven solutions to empower these founders in managing their businesses and financials transparently and productively.”

 

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