Unitree Robotics is set to launch its cheapest humanoid robot, the R1, in global markets next week. What makes this launch stand out is the sales strategy. Unitree is taking humanoid robots directly to online platforms, starting with AliExpress. This marks a shift from traditional enterprise sales to a more accessible, e-commerce-driven approach.

The initial rollout will cover North America, Europe, Japan, and Singapore. The company is also joining Alibaba’s Brand+ channel, which brings benefits like free shipping, free returns, and better global visibility. More online and offline sales channels are expected to follow.

R1 Robot: Built for Motion, Priced for Access

The R1 was first launched in China in 2025 at a starting price of 29,900 yuan (around $4,370), making it one of the most affordable humanoid robots available. While global pricing is still unannounced, the company is expected to keep it competitive.

Standing 123 cm tall and weighing over 27 kg, the R1 is designed for dynamic movement. It can perform cartwheels, run downhill, stand up from the ground, and execute complex routines. The “Born for sport” positioning highlights its focus on agility and motion rather than industrial tasks.

From Labs to Online Buyers

Unitree’s move to sell robots online signals a major shift in how humanoid machines are marketed and distributed. Until now, most robots were sold through enterprise deals or research contracts. By listing on platforms like AliExpress, Unitree is opening access to developers, educators, and even early consumers globally.

This builds on its existing customer base, where around 70% of shipments in 2025 went to universities and research institutions. The online model could further expand this ecosystem.

Scaling Fast with a Low-Cost Strategy

The company shipped over 5,500 humanoid robots in 2025, far ahead of competitors like Tesla, Figure AI, and Agility Robotics, which delivered around 150 units each. Unitree now aims to ship 10,000 to 20,000 units in 2026.

Its cost advantage comes from a highly localized supply chain, with over 80% of components sourced within China. This allows it to price robots far below global averages, where similar machines can cost up to $300,000.

A New Phase for Consumer Robotics

Unitree’s online-first global launch could reshape the humanoid robotics market. By combining low pricing with e-commerce accessibility, the company is testing real-world demand beyond labs and factories.

If successful, this approach could accelerate adoption and bring humanoid robots closer to mainstream buyers much faster than expected.

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