Samsung is preparing for the next Unpacked event, and it’s reportedly returning to San Francisco for one reason: to promote its AI growth story in the city, where this tech is storming.

According to a recent report, the Galaxy S26 series will launch in late February at the Unpacked Event, which is shifting from San Jose, which previously hosted the Galaxy S24 and S25 series in 2024 and 2025, respectively.

An official suggests that Samsung is returning the Unpacked event to San Francisco for the first time in three years, which is assumed as a perfect place to showcase new technologies in the era of AI smartphones.

San Francisco houses the world’s largest AI companies, including the ChatGPT maker OpenAI, Anthropic, Perplexity, xAI, and more. In contrast, SF hosts more than 100 AI startups overall. Since implementing Galaxy AI on a wider scale in 2024, Samsung has continuously focused on improving on-device AI processing to improve such features.

Moving from initial generative AI goals, Samsung is now focusing on multimodal AI to get fluent in text interpretation, speech, images, and videos for interactions. This upgrade is largely based on new chipsets with upgraded NPUs for maximum on-device computing, while providing low-latency for server-side AI such as Gemini Live and Circle to Search.

The improved power efficiency is also playing a major role in ensuring the limited battery consumption while offering these AI capabilities.

Samsung Galaxy AI

The Multimoal AI also simplifies the natural language understanding, making the everyday device interactions simpler than before. For example, Gallery search, in the recent versions of One UI, you can search for a photograph based on a description, and the app will fetch all of the related images.

The Galaxy AI currently has more than a dozen features, including writing assist, live translation, voice transcription, browsing assistance, AI photo editing, object removal, text-to-image generation, AI audio eraser, AI briefing, AI personalized health insights, and more.

This list of features will advance once again with the Galaxy S26 series, and Samsung will unveil its AI surprises at the next Unpacked event as it returns to San Francisco.

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It looks like the guessing game is over. Samsung has reportedly locked in the date and location for its next big flagship reveal. The highly anticipated Unpacked launch event date for the Samsung Galaxy S26 series is scheduled for February 25 next year, right in the heart of AI tech—San Francisco, USA.

This isn’t just another date on the calendar. The launch window itself is a bit later than the late January or early February reveals we’ve seen recently. Insiders suggest this minor shift gives the company enough time to finalize some strategic decisions, particularly around which models will actually launch.

Samsung tipped to launch the Galaxy S26 series on February 25

Samsung will continue to bet heavily on AI as a key selling point in its mobile flagships. Returning to San Francisco, the established global hub for artificial intelligence, is a deliberate move in this direction. The company plans to use the stage to firmly establish the Galaxy S26 as the definitive “AI phone.” They will also outline their future AI strategy for the tech world to see.

Regarding the S26 lineup, earlier buzz suggested Samsung might get “Pro” or “Edge” models. These models would have replaced the standard/base and Plus models. However, recent reports point to the company sticking to the familiar, reliable structure: Samsung Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra. This course correction reportedly comes after the predecessor S25 Edge didn’t meet sales targets.

It all comes down to power, and the S26’s AI push requires serious silicon. Leaks suggest Samsung will deploy a dual-chip strategy. Many models will feature the new Exynos 2600 processor. This will mark the return of a custom Exynos chip to the high-end Ultra model in some regions. Other major markets, like the US and Canada, will get the expected Qualcomm Snapdragon 8 Elite Gen 5 chip.

With the event locked for February 25, the stage is now set for Samsung to show the world its answer to the “AI smartphone era.” Recent leaks suggest that the Galaxy S26 device could feature highly improved 3x telephoto camera sensors. This could be a decisive upgrade for Galaxy S fans who are still hesitant to make the switch.

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