Wisconsin is the first Big Ten school to sign a jersey patch sponsorship. The Badgers inked a partnership with UW Health across four women’s sports.

The UW Health ad will appear on both home and away jerseys for Wisconsin women’s basketball, volleyball, hockey and softball, the school announced Thursday. Learfield and Badger Sports Properties facilitates the agreement, which will take effect with the 2026-27 school year.

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Additionally, Wisconsin female athletes will take part in different campaigns to promote health messages. UW Health is also the title sponsor for Badgers women’s sports.

“We are incredibly proud to have UW Health, a trusted and longtime partner, as the Badgers’ first jersey patch sponsor,” said Wisconsin athletics director Chris McIntosh in a statement. “Women’s sports have a powerful and storied legacy at Wisconsin, and UW Health’s landmark commitment sends a clear message about their support for our student athletes and the future we are building together for Wisconsin Athletics.”

Under the new NCAA legislation, which takes effect Aug. 1, schools will be able to place up to two additional commercial logos on uniforms and one additional logo on equipment during both the preseason and postseason. They can also add another logo on uniforms and apparel during conference championships.

Patches are limited to a maximum of 4 square inches per logo, according to the NCAA. The legislation is in effect for non-NCAA championship competition.

Wisconsin latest school to land jersey patch deal

Wisconsin is the third Power Five program to announce a jersey patch sponsorship since the NCAA approved new legislation in January. The other two are in the SEC. LSU signed an agreement with Woodside Energy across all sports while Arkansas landed a landmark partnership with Tyson Foods, which also spans across all Razorbacks sports programs.

Additionally, three Group of 6 schools are also cashing in through jersey patch ads. UNLV was one of the first to announce such an agreement, landing a partnership with Acceso Biologics in December ahead of the anticipated rule change. Acceso’s logo will appear on football, men’s basketball and women’s basketball jerseys.

In February, Louisiana-Monroe announced a partnership with Samaritan’s Purse for its football jerseys. Most recently, in late March, New Mexico State announced a deal with Inn of the Mountain Gods Resort and Casino late last month for six sports – football, men’s basketball, women’s basketball, volleyball, baseball and softball.