Saudi Arabia Welcomes Winter Wonderland: A New Family Attraction Boosting Jeddah Season Tourism!

The Kingdom of Saudi Arabia is getting ready to host a new influx of winter travellers as one of the major attractions of Jeddah Season, Winter Wonderland, will be opened on December 19. The winter park is designed to be completely immersive and family-oriented and will attract not only residents but also regional and international visitors looking for a different kind of winter experience at the Red Sea.

According to information shared by the Jeddah Tourism Board through its official channels, the attraction aligns with the city’s wider strategy to position Jeddah as a year-round leisure hub. Winter Wonderland is scheduled to run throughout the peak holiday period, offering travellers an opportunity to combine coastal relaxation with festive entertainment in one destination.

What visitors can expect at Winter Wonderland

Produced and managed by IMG, Winter Wonderland will transform a dedicated area of Jeddah into a snow-inspired playground, complete with winter décor, twinkling lights and themed installations. The attraction brings together entertainment, dining and retail in a single walkable venue, making it particularly appealing for families travelling with children.

Key features include a compact theme park with rides suitable for all age groups, an ice-skating rink designed for both beginners and confident skaters, and interactive snow-based activities that recreate a classic winter atmosphere despite the city’s mild climate. Seasonal markets will showcase crafts, souvenirs and festive treats, while a diverse selection of food and beverage outlets will cater to both local tastes and international palates.

Tourism officials have indicated that the layout has been carefully planned to ensure ease of movement, shaded rest areas and multiple indoor zones, enhancing comfort for guests visiting with young children or elderly family members.

New family-focused attractions and experiences

For families, Winter Wonderland introduces several new experiences not previously seen in Jeddah. Interactive play zones allow children to engage with snow-themed games, while live performances and roaming entertainers add an element of surprise throughout the day. Evening hours are expected to be particularly popular, with light shows and music creating a festive atmosphere after sunset.

Parents can enjoy winter-inspired dining concepts while children participate in supervised activities, making the venue suitable for extended visits. Tourism planners have noted in indirect remarks that the attraction has been designed to encourage repeat visits, with rotating performances and themed days planned across the season.

From London to the Red Sea

Winter Wonderland is a globally recognised concept, first launched in 2005 at Hyde Park, where it quickly became one of Europe’s most visited seasonal attractions. Its expansion to Saudi Arabia began during Riyadh Season in 2019, where it attracted large crowds and set new benchmarks for winter entertainment in the region.

Its arrival in Jeddah marks the first time the concept has been adapted for a coastal city, blending winter traditions with seaside culture. This contrast is expected to be a major draw for international tourists seeking novel experiences that combine familiar festivities with a new destination.

Boosting tourism during the winter months

The launch of Winter Wonderland is widely seen as a strategic addition to Jeddah Season’s growing portfolio of events. Tourism authorities have suggested indirectly that such attractions play a vital role in extending visitor stays, increasing hotel occupancy and supporting local businesses during the winter period.

By offering a family-oriented attraction with broad international appeal, Jeddah strengthens its position on the global tourism map. The event complements existing offerings such as heritage districts, waterfront promenades and cultural festivals, encouraging travellers to explore more of the city beyond the attraction itself.

A warm welcome to a winter escape

As Jeddah continues its transformation into a leading tourism destination, Winter Wonderland represents more than a seasonal event; it reflects the city’s ambition to surprise and delight visitors year-round. For families planning winter holidays, the attraction offers a reason to choose Jeddah as a festive escape, where winter magic meets Red Sea hospitality.

Winter Wonderland, combining leisure, fun and multicultural acceptance, is predicted not only to create unforgettable experiences but also to boost Jeddah’s standing as a top tourist spot in the Middle East.

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