World of Coffee Dubai 2026 Welcomes A Record Success, Boosting Coffee Tourism And Culinary Travel In Dubai

World of Coffee Dubai 2026, which DXB LIVE organized at Dubai World Trade Centre together with the Specialty Coffee Association, finished its fifth edition by achieving record results and confirming its sixth edition from 26 to 28 January 2027. The show attracted more than twenty thousand trade visits from industry professionals representing more than fifty countries, making it the largest event in the World of Coffee exhibition series to date and a powerful catalyst for coffee‑led tourism to Dubai.

More than 2,100 companies and brands from 78 countries participated, alongside nine national pavilions, transforming the Dubai World Trade Centre halls into a global marketplace for beans, brewing equipment and café concepts. With international visitors exceeding 70 percent of total attendance and the majority of guests visiting Dubai’s broader dining and attractions scene, the event firmly tied the city’s hospitality and tourism offering to its expanding coffee economy.

A trade show that doubles as a travel experience

Beyond the numbers, the 2026 edition functioned as a curated journey through global coffee culture under one roof, with features such as the Roaster Village, Cupping Rooms, Producers Village and a dynamic auction programme. These elements allowed visitors to taste rare coffees, meet producers and witness live roasting, experiences that increasingly mirror what travellers seek in coffee‑themed itineraries around the city.

Industry professionals accounted for 83 percent of total visitors, and 68 percent were decision makers or purchasing managers, 60 percent of whom reported signing new deals or partnerships during the event. Observers noted that the depth of technical conversations, product launches and competitions translated directly into richer, more informed offerings at Dubai’s cafés, hotel lounges and specialty roasteries that tourists encounter across the emirate.

Fuel for Dubai’s coffee tourism and culinary scene

World of Coffee Dubai is billed as the Middle East’s premier platform for the specialty coffee community, designed for both the UAE’s coffee businesses and international brands looking to enter the regional market. This positioning feeds directly into Dubai’s tourism strategy, as specialty coffee shops, roasteries and coffee‑focused experiences increasingly feature alongside fine‑dining restaurants, street‑food tours and heritage quarters on visitor itineraries.

Travel writers and tour operators have highlighted how visitors can now pair a day at Dubai World Trade Centre’s coffee exhibition with city experiences such as the Dubai Coffee Museum in the Al Fahidi Historical Neighbourhood, Arabic coffee tastings on heritage walking tours, and stops at acclaimed roasteries like Cypher Urban Roastery or To The Moon & Back Coffee. The growing network of coffee‑centric venues, from beachside cafés to concept roasteries, adds another layer to Dubai’s reputation as a destination where travellers can explore global flavours from Emirati brews in historic districts to experimental single‑origin pours in contemporary cafés.

Partnerships extending Dubai’s coffee influence

During the 2026 event, 14 memorandums of understanding and partnership agreements were signed between 23 companies, entities and organisations, including a renewal of the partnership between the Specialty Coffee Association and DXB LIVE to organise World of Coffee Dubai for five more years through 2031. The show also saw a three‑year agreement between DXB LIVE and the Bahrain Tourism and Exhibitions Authority to organise the Bahrain Coffee Festival, extending Dubai’s influence in coffee‑led tourism across the region.

Commentators said these agreements underline Dubai’s role as a regional hub where coffee businesses, tourism boards and hospitality operators shape joint strategies, from destination marketing to café‑driven city trails. With more than 90 percent of exhibitors confirming their intention to return and half of the next edition’s space already reserved during the show days, stakeholders viewed the exhibition as a long‑term engine for both trade and visitor‑focused innovations.

Looking ahead to 2027: more reasons to visit Dubai

Dubai: As the city looks towards the sixth edition of World of Coffee Dubai at Dubai World Trade Centre in January 2027, local cafés, hotels and tour operators are already preparing new ways to welcome travellers eager to plan trips around the event. Tourism insiders suggested that future editions will increasingly inspire bundled experiences, combining entry to the exhibition with specialty café tours, cooking classes, coffee‑pairing dinners and heritage walks that showcase Dubai’s diverse culinary landscape.

For visitors, the World of Coffee event in Dubai will provide an opportunity to experience the top specialty coffee trade show while they explore local neighborhoods and traditional aromas and regional stories which continue after the final coffee tasting session.

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