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Today — 28 October 2025Main stream

How a Ladder Company Turned Louvre Heist Photo Into a Viral Ad Campaign

27 October 2025 at 22:50

A Böcker cargo lift is positioned against a historic stone building, reaching an upper window. Two police cars and orange cones block the street. Text overlay promotes the lift’s speed and electric motor.

As the saying attributed to P.T. Barnum goes, "There is no such thing as bad publicity." German company Böcker certainly subscribes to the view after turning a press photo of one of its ladders used in the daring Louvre Museum heist into a viral marketing campaign.

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