Radisson Hotel Group and Amadeus Set a New Standard for Hotel Distribution with Direct API

The Radisson Hotel Group and Amadeus Company have established a partnership which will create new methods for worldwide hotel distribution operations. The project will achieve its goals through direct API links, which connect Radisson’s EMMA Central Reservation System to the Amadeus Travel Platform, enabling users to access Radisson’s booking system with improved speed, intelligence, and dependable performance. The travel technology achievement will create better guest experiences while helping travel sellers and hoteliers to manage their operations through automated procedures and instant system updates.

Revolutionizing Hotel Distribution for Enhanced Efficiency

The new partnership between Radisson Hotel Group and Amadeus moves beyond traditional distribution systems, such as the classic Global Distribution System (GDS) protocols, to a more modern, cloud-based solution. By establishing this direct connection, the integration between Radisson’s existing API and the Amadeus platform ensures that booking data is updated in real time, allowing travel sellers worldwide to access accurate availability and rates directly.

This breakthrough eliminates the need for separate interfaces, drastically reducing manual work for hotel staff and travel sellers. Additionally, the back-end integration of AI-driven data mapping enhances search and booking flows, improving both the accuracy and relevance of results. The seamless integration between systems empowers Radisson Hotel Group to make real-time updates to rates, availability, and other essential details, ensuring a more fluid and efficient booking process for all users involved.

Smarter, Real-Time Data for Travel Sellers and Guests

The new direct API connectivity is designed to benefit various stakeholders. Travel sellers now have access to rich, detailed comparisons of room-level amenities, room types, and rates, enabling them to make more informed decisions when booking stays for their clients. This real-time data also enhances personalized guest experiences, as travelers can now see up-to-date information that reflects the latest changes in availability, pricing, and offers.

Moreover, the integration of AIdriven data mapping streamlines the booking process by ensuring consistency across systems, eliminating the need for manual tracking. This improvement not only increases booking accuracy but also significantly reduces the risk of errors in the distribution process. For hoteliers, this connection simplifies operations and improves communication between teams, travel sellers, and guests, allowing them to deliver better service in less time.

AI-Driven Connectivity for a Modern Hotel Distribution Model

Mirja Sickel, EVP of Hospitality Distribution at Amadeus, stated that the partnership’s primary goal is to transform the industry’s approach to distribution. The new API connection enhances connectivity by leveraging AI to map data fields between Radisson and Amadeus systems, ensuring data consistency across platforms. This feature, along with the real-time sharing of updates, empowers hoteliers and travel sellers to meet the fast-paced demands of today’s market.

By adopting this flexible, reusable connection, the collaboration sets a new benchmark for hotel distribution, which could be adopted by other hotel chains looking to stand out in an increasingly competitive market. With instant updates for rates and availability, travel sellers and guests alike can access accurate, timely information, ensuring seamless booking experiences for all parties involved.

Boosting Operational Efficiency and Enhancing Guest Experience

For Radisson Hotel Group, the new direct connection with Amadeus signifies a significant step forward in modernizing its distribution system. The hotel chain is committed to embracing the latest technologies to enhance both operational efficiency and guest satisfaction. The integration of AI-driven solutions enables a faster, more accurate booking experience, while the automated updates reduce manual tasks, freeing up staff to focus on delivering exceptional service.

Richard Biggs, Global Head of RevGen EMMA CRS & Channels at Radisson Hotel Group, emphasized that this initiative aligns with the Group’s broader ambition to modernize and elevate the guest experience. The API connectivity helps streamline operations, allowing Radisson to provide a more personalized and efficient service to travelers worldwide, ensuring a competitive edge in the hospitality market.

A Bright Future for Hotel Distribution

As hotel distribution continues to evolve, Radisson Hotel Group and Amadeus are setting the stage for a new era of connectivity in the hospitality industry. This collaboration is a pivotal moment for the sector, as it moves towards more efficient, data-driven solutions that benefit both hotels and travel sellers.

Through real-time updates, AI-enhanced data mapping, and a seamless connection between systems, this initiative provides a glimpse into the future of hotel distribution—one that prioritizes speed, accuracy, and guest personalization. By simplifying complex processes and offering smarter solutions, this collaboration sets a new standard for how hotels can manage their booking platforms and engage with travelers in the digital age.

Transforming Hotel Distribution with Innovation

The direct API connectivity between Radisson Hotel Group and Amadeus marks a significant transformation in hotel distribution. The partnership improves operational efficiency while providing travel sellers with instant data and enhancing guest experiences. Radisson Hotel Group has used cloud-based solutions and AI technology to create an advanced hotel distribution system which provides guests and travel professionals with rapid and intelligent and dependable booking solutions.

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