Japan Joins Singapore, Thailand, Malaysia, South Korea, Vietnam, and Others in Leading Asia Toward Becoming a World Tourism Powerhouse as the World’s Best Destination, with Record Growth in Tourism This Year

In 2025, Japan joins Singapore, Thailand, Malaysia, South Korea, Vietnam, and others in leading Asia toward becoming a world tourism powerhouse. With record growth in tourism, Japan is now the world’s best destination to explore. The country’s unique fusion of ancient traditions and cutting-edge technology has made it a global attraction, drawing millions of visitors each year. As countries like Singapore and Thailand also see significant growth in tourism receipts, Asia is solidifying its position as the dominant force in the global tourism industry. With vibrant cities, stunning landscapes, and unparalleled cultural experiences, these nations are driving the future of travel, offering unforgettable experiences for travelers from all corners of the world.

Japan: The World’s Best Destination to Explore

Japan, ranked as the world’s best country to visit by TTW, continues to be a global tourism powerhouse. According to UN Tourism, Japan saw a 21.0% growth in tourism receipts, reflecting its booming popularity. From the neon-lit streets of Tokyo to the ancient temples of Kyoto, Japan masterfully blends modernity and tradition. Visitors flock to iconic sites like Mount Fuji, the serene cherry blossoms, and bustling shopping districts. With its efficient transport system, including the Shinkansen bullet trains, and mouthwatering cuisine, Japan offers something for every traveler, making it a must-see destination worldwide.

• Capital: Tokyo
• Language: Japanese
• Currency: Japanese Yen (JPY)
• Top Attractions: Tokyo Tower, Mount Fuji, Kyoto Temples, Hiroshima Peace Memorial
• Best Time to Visit: March-May (Cherry Blossom), September-November (Autumn)
• Cuisine: Sushi, Ramen, Tempura, Sashimi
• Transportation: Shinkansen, subways, buses

Singapore: A Vibrant City of Innovation and Culture

Singapore, ranked 13th on the TTW list, stands as a futuristic metropolis blending rich culture and cutting-edge technology. According to UN Tourism, Singapore experienced a 7.4% growth in tourism receipts. Known for its sparkling skyline and iconic landmarks like Marina Bay Sands, the city also captivates with its diverse neighborhoods, such as Chinatown and Little India. A hub for food lovers and shopaholics alike, Singapore’s efficient public transport makes exploring a breeze. Whether you’re indulging in delicious local cuisine or experiencing world-class events like the Singapore Grand Prix, this city-state is an essential stop on any traveler’s list.

• Capital: Singapore City
• Language: English, Mandarin, Malay, Tamil
• Currency: Singapore Dollar (SGD)
• Top Attractions: Marina Bay Sands, Gardens by the Bay, Sentosa Island, Chinatown
• Best Time to Visit: February-April (Dry Season)
• Cuisine: Laksa, Chili Crab, Hainanese Chicken Rice
• Transportation: MRT, Buses, Taxis

Thailand: The Land of Smiles and Vibrant Culture

Ranked 15th on TTW, Thailand remains a top destination for those seeking stunning beaches, rich culture, and vibrant nightlife. According to UN Tourism, Thailand saw a 4.8% growth in tourism receipts. Bangkok, Phuket, Chiang Mai, and Ayutthaya all offer something unique, from bustling markets to tranquil temples. Whether you’re tasting delicious street food or experiencing the excitement of Songkran, Thailand’s warm hospitality and diverse attractions make it one of Southeast Asia’s most beloved countries.

• Capital: Bangkok
• Language: Thai
• Currency: Thai Baht (THB)
• Top Attractions: Grand Palace, Wat Pho, Ayutthaya, Phuket Islands
• Best Time to Visit: November-February (Cool Season)
• Cuisine: Pad Thai, Green Curry, Tom Yum
• Transportation: Tuk-tuks, Skytrain, Buses

Malaysia: A Blend of Cultures and Natural Beauty

Ranked 21st by TTW, Malaysia is a land of cultural fusion, rich history, and breathtaking landscapes. According to UN Tourism, Malaysia saw a 19.8% growth in tourism receipts, reflecting its allure. The modern skyline of Kuala Lumpur, the tropical beaches of Langkawi, and the cultural heritage of Penang make Malaysia a diverse travel destination. With its mix of Malay, Chinese, Indian, and indigenous cultures, the country offers an eclectic fusion of festivals, cuisines, and experiences. From exploring rainforests to enjoying vibrant city life, Malaysia never fails to impress.

• Capital: Kuala Lumpur
• Language: Malay (Bahasa Malaysia)
• Currency: Malaysian Ringgit (MYR)
• Top Attractions: Petronas Towers, Langkawi, Penang, Batu Caves
• Best Time to Visit: March-October (Dry Season)
• Cuisine: Nasi Lemak, Satay, Roti Canai
• Transportation: LRT, Buses, Taxis

South Korea: A Perfect Blend of Tradition and Trend

South Korea, ranked 28th on TTW, has rapidly become one of the most exciting destinations in Asia. According to UN Tourism, South Korea experienced a 22.6% growth in tourism receipts, proving its global appeal. Known for its technology, fashion, and K-pop culture, South Korea also has deep historical roots, with palaces, temples, and stunning landscapes. Seoul’s vibrant districts, like Gangnam and Insadong, offer both modern shopping experiences and a taste of traditional Korea. With breathtaking mountain views and beaches, South Korea offers a captivating mix of past and present.

• Capital: Seoul
• Language: Korean
• Currency: South Korean Won (KRW)
• Top Attractions: Gyeongbokgung Palace, Bukchon Hanok Village, Jeju Island
• Best Time to Visit: March-May (Spring), September-November (Autumn)
• Cuisine: Kimchi, Bibimbap, Korean BBQ
• Transportation: Subway, Buses, KTX (High-Speed Train)

Vietnam: A Hidden Gem with Rich Heritage and Stunning Landscapes

Ranked 29th on the TTW list, Vietnam is gaining recognition as one of Southeast Asia’s most enchanting destinations. According to UN Tourism, Vietnam also saw a 22.6% growth in tourism receipts. From the bustling streets of Hanoi and Ho Chi Minh City to the picturesque Ha Long Bay, Vietnam is a land of contrasts. Its beautiful landscapes, ancient history, and delicious cuisine, such as pho and banh mi, attract millions of visitors each year. Whether you’re exploring ancient towns, trekking through mountains, or relaxing on pristine beaches, Vietnam offers a memorable experience for all types of travelers.

• Capital: Hanoi
• Language: Vietnamese
• Currency: Vietnamese Dong (VND)
• Top Attractions: Ha Long Bay, Hoi An Ancient Town, Cu Chi Tunnels
• Best Time to Visit: September-December (Cooler Weather)
• Cuisine: Pho, Banh Mi, Goi Cuon
• Transportation: Motorbikes, Buses, Trains

Tourism Growth: A Global Overview by UN Tourism and TTW

The global tourism industry has shown remarkable growth, with countries like Japan, Singapore, Thailand, Malaysia, South Korea, and Vietnam emerging as major players, according to both UN Tourism and Travel and Tour World (TTW). The UN Tourism Organization highlights significant increases in tourism receipts across the world, reflecting the industry’s resilience and recovery. TTW, which ranks countries based on their attractiveness to international travelers, places Japan as the world’s top destination. With its impressive cultural offerings, technological advancements, and natural beauty, Japan’s tourism growth aligns with the broader trend of countries leading Asia toward becoming global tourism powerhouses. Both UN Tourism and TTW emphasize the continued importance of tourism as a key economic driver and a source of cultural exchange.

In 2025, Japan joins Singapore, Thailand, Malaysia, South Korea, Vietnam, and others in leading Asia toward becoming a world tourism powerhouse. With record growth in tourism, Japan is now the world’s best destination to explore.

Conclusion

Japan, alongside Singapore, Thailand, Malaysia, South Korea, Vietnam, and other key countries, is playing a pivotal role in leading Asia toward becoming a world tourism powerhouse. With record growth in tourism, Japan stands as the world’s best destination, offering a blend of modern innovation and timeless cultural experiences. This collective rise of Asian countries reflects their growing appeal on the global stage, making Asia an increasingly dominant force in world tourism. The remarkable growth seen this year sets the stage for continued success, as more travelers are drawn to the region’s diverse attractions and vibrant cultures.

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From Kuala Lumpur to Sabah: How Domestic Tourism in Malaysia Is Surging and Why You Should Travel Locally in 2026 – Everything You Need to Know About This Tourism Boom

In recent years, domestic tourism in Malaysia has been on a remarkable growth trajectory. The country has seen a 28% year-on-year increase in local travel, a trend that continues to fuel the national tourism industry as the Visit Malaysia 2026 campaign gears up to attract 47 million international visitors. The rise in domestic tourism is also partially attributed to various discounts, special offers, and value-added experiences available across the country. As Malaysians increasingly turn to local destinations for their holidays, places like Kuala Lumpur, Sabah, Penang, Johor, and Sarawak are emerging as the nation’s preferred travel spots.

The Popularity of Local Getaways in 2025

For many Malaysians, exploring their own country has become just as appealing as venturing abroad. According to data from Trip.Best, the curated travel platform powered by a combination of AI and human expertise, local hotspots like Kuala Lumpur and Sabah have seen a surge in visits this year. These destinations have gained significant popularity due to their rich culture, scenic beauty, and family-friendly accommodations, further boosting the tourism sector.

Despite the growing interest in international travel, especially within Southeast Asia, domestic tourism remains strong. Sabah and Sarawak, both known for their rich biodiversity and unique experiences, have seen remarkable growth in visitor numbers. Furthermore, many of the tourists exploring these destinations are looking for immersive, experiential travel—a shift from traditional sightseeing to more engaging and authentic experiences.

Kuala Lumpur Continues to Attract International Tourists

While Kuala Lumpur remains a top destination for international visitors, local tourism trends indicate a significant shift towards exploring other regions of the country. Cities like Penang, with its vibrant food culture, and Johor, offering a mix of urban and nature experiences, are proving to be growing favourites among Malaysians looking for weekend getaways. These cities are particularly popular among families, with hotels offering child-friendly activities and entertainment.

Interestingly, the focus is not solely on urban centres. Regions such as Sabah and Sarawak are fast becoming go-to places for nature lovers and adventure enthusiasts. Visitors are increasingly seeking places where they can enjoy outdoor adventures, including trekking, wildlife spotting, and exploring lush rainforests and remote islands.

International Tourism Trends and Regional Travel Growth

As international travel rebounds across Southeast Asia, Malaysia remains a strong contender for regional travellers, with significant numbers of arrivals from China, Singapore, Indonesia, and Thailand. According to the Trip.Best South-East Asia travel trends report, China tops the list of inbound markets, with Chongqing, in particular, seeing a significant rise in interest from Malaysian tourists.

The global shift towards experiential travel is evident as Southeast Asian travellers opt for destinations offering unique cultural and natural experiences. Malaysia’s diverse offerings, ranging from its bustling cities to tranquil islands and rainforests, have positioned it as a highly attractive destination for both local and international visitors.

Tourism Insights and What Travelers Should Know

For those planning their travels in 2026, there are several key trends that are shaping the future of tourism in Malaysia. Family-focused holidays are on the rise, with searches for family-friendly accommodations and activities seeing a sharp increase. Kuala Lumpur, Sabah, and Penang are the top cities that feature on most domestic travel itineraries. If you’re planning a trip in 2026, don’t miss out on the special offers and promotions that will likely accompany the Visit Malaysia 2026 campaign, making it an ideal time to explore the hidden gems of this vibrant country.

Tips for Tourists Visiting Malaysia

• Explore Beyond the Big Cities: While Kuala Lumpur is a must-see, regions like Sabah, Sarawak, and Penang offer rich cultural experiences and beautiful landscapes.
• Book in Advance: Malaysia’s tourism scene is booming. To get the best rates, especially for family-friendly hotels and activities, booking ahead can help secure great deals.
• Immerse in Local Culture: Whether it’s trying local delicacies, participating in cultural festivals, or visiting natural reserves, Malaysia offers a wide array of authentic experiences.

Travel Tips for 2026

• Check for Special Deals: As part of the Visit Malaysia 2026 campaign, many attractions and hotels are expected to offer discounts and complimentary perks.
• Family-Friendly Activities: Malaysia is increasingly catering to families. Look for hotels and destinations that offer engaging activities for children.
• Intra-Asean Travel: The trend towards Southeast Asian travellers visiting other ASEAN nations is expected to continue, making it a great time to visit Malaysia for a regional vacation.

What’s Next for Malaysia’s Tourism Industry?

Looking ahead, Malaysia’s tourism industry is on track for continued growth, with domestic tourism playing a pivotal role. The rise of local tourism is providing significant benefits to both well-established and emerging destinations. As more people opt for shorter, more affordable holidays within Malaysia, the country’s tourism sector is set to see long-term growth, thanks to its rich cultural offerings, diverse landscapes, and increasing accessibility.

With the support of initiatives like Visit Malaysia 2026, local and international visitors alike can look forward to a diverse range of new experiences, discounts, and an ever-expanding list of destinations to explore.

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