Montage Valle de Guadalupe Announces Grand Plans for 2028, Promising a Luxurious Wine Destination Combining Fine Living, World-Class Dining, and Cultural Richness

Montage Valle de Guadalupe has revealed its grand plans for 2028, set to become one of Mexico’s premier luxury destinations. Nestled in the heart of Baja California’s renowned wine region, the resort promises to combine world-class living with exceptional dining experiences and a deep connection to the local culture. With 62 opulent guestrooms, exclusive Montage Residences, and an array of curated wine and culinary offerings, this new development is designed to offer guests a refined and immersive escape. The resort’s focus on luxury, wellness, and sustainable winemaking reflects its commitment to creating a truly distinctive and culturally rich destination.

“Montage International is pleased to partner with Thor Urbana and Life Properties to bring an incredible Montage experience to this exceptional destination,” said Alan J. Fuerstman, Founder, Chairman and CEO, Montage International. “Having previously worked with Thor Urbana on the development of Montage Los Cabos, we are thrilled to collaborate with them on another extraordinary resort. Valle de Guadalupe is one of the world’s most captivating wine regions, where rolling vineyards meet innovative culinary artistry, and we look forward to creating an immersive experience for our guests and residents to enjoy.”

Situated in Baja California’s renowned wine country, Montage Valle de Guadalupe will feature 62 elegant guestrooms and a limited collection of Montage Residences. These residences, including Hillside Residences, Vineyard Villas, and Private Wine Estates, will offer the comforts of a fully equipped home, blending seamlessly with the estate’s breathtaking mountain-backed vistas. The design of the resort will emphasize luxury and functionality, with expansive floor-to-ceiling windows and open-concept living spaces that connect the indoors with the outdoors.

The resort will provide a wide range of culinary and wine experiences. Guests will enjoy a signature restaurant, a lobby bar and lounge, and a poolside bar and lounge. The property will also feature a signature Spa Montage, fitness center, and 3,800 square feet of indoor meeting and event space. A 4,000-square-foot wedding lawn will be available for events, alongside a Compass Sports center, retail outlets, and a residential club. Families will be catered for with the Montage signature Paintbox program, designed to engage younger guests in creative activities.

“Our team is looking forward to partnering with Montage International for our second project together in the Baja region,” said Jaime Fasja, Founder and Co-CEO of Thor Urbana and Life Properties International, whose high-impact luxury hospitality and mixed-use projects include many world-class brands. “Life Properties International was founded as a natural evolution of our work in luxury real estate development, expanding our vision into private residential club communities centered on wellness, culinary, culture, and hospitality. Valle de Guadalupe is a rare destination where land, wine, tradition, and innovation intersect, making it a natural setting for a project of this caliber and intention.”

Montage Valle de Guadalupe will be located just an hour from the U.S.-Mexico border, adjacent to Bruma Winery and Fauna, which is ranked among Latin America’s 50 Best Restaurants. Valle de Guadalupe is a celebrated destination for food and wine enthusiasts, home to more than 150 wineries that produce 90% of Mexico’s wine. The region also boasts multiple Michelin-Starred restaurants, making it one of the most coveted culinary destinations in the world.

Guests and residential owners will have access to Mexico’s first true cult winery and residential destination, grounded in world-class regenerative farming practices and luxury living. The estate will combine fine winemaking with the art of living, creating an unparalleled experience for wine connoisseurs and those seeking a refined, luxury lifestyle.

In addition to the resort’s luxurious accommodations and amenities, Montage Valle de Guadalupe will integrate with the broader Bruma development, which already includes restaurants, wineries, and accommodations. Future plans for the area include a curated wine club and vintner program, new dining establishments, a vibrant community center with a chef’s garden and artisanal shops, and the Bruma Wellness Center, which will emphasize vitality, longevity, and cultural traditions. The resort will also feature an equestrian facility and a curated collection of contemporary art, with an Artist in Residency program and open studio for guests to enjoy.

Developed by Life Properties International, Thor Urbana, and GFA Grupo Inmobiliario, Bruma aims to redefine the luxury destination experience in Mexico, offering a blend of high-end living, wellness, fine wine, and art that will make it one of the country’s premier resort destinations.

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