Iberostar Wins Top Award for Marine & Biodiversity Conservation: New Updates

Iberostar Group has been awarded the “World’s Leading Marine & Biodiversity Conservation Programme” for its Wave of Change initiative at the World Sustainable Travel & Hospitality Awards. This recognition celebrates Iberostar’s ongoing commitment to preserving marine ecosystems and supporting biodiversity, particularly through its active coral reef restoration projects in the Caribbean.

Award-winning Conservation Efforts

The award ceremony, held at the Terra venue in Expo City Dubai, saw global tourism leaders gather to celebrate achievements in sustainable tourism. Iberostar’s Wave of Change programme stood out for its significant contribution to marine conservation. In 2024, the hospitality group successfully planted over 12,000 corals across the Caribbean and established four coral nurseries aimed at restoring damaged ecosystems. The initiative also focuses on studying reef resilience and is supported by the participation of hotel guests, whose excursions help fund the long-term sustainability of marine life.

Erika Harms, Iberostar’s Global Director of Sustainability, Science, Innovation, and Destinations, emphasized the importance of ocean protection to the brand’s overall strategy. Harms explained that their efforts include enhancing coral reefs, restoring mangroves, and protecting coastal dunes—all of which work together to safeguard not only the environment but also the communities surrounding Iberostar’s hotels.

Scientific Research Driving Conservation

The Wave of Change programme is backed by a team of over 30 scientists and sustainability experts dedicated to ensuring the future health of marine environments. Their work includes active monitoring of biodiversity and promoting reef-friendly practices, such as the use of environmentally safe sunscreen by hotel guests and low-impact marine tours.

In addition to these initiatives, Iberostar works to integrate real-time biodiversity monitoring into its daily operations. The company has also introduced policies and practices designed to reduce the environmental footprint of its hotels, including promoting energy-efficient infrastructure and waste reduction strategies.

Leading the Way in Marine Conservation

Iberostar Group’s Wave of Change programme continues to set the benchmark for sustainable tourism. By actively restoring coral reefs, planting over 12,000 corals in 2024, and launching multiple coral nurseries across the Caribbean, Iberostar is not only protecting marine ecosystems but also fostering long-term sustainability in the tourism sector. With a dedicated team of scientists and sustainability experts, the company integrates innovative conservation practices into its operations, ensuring that its environmental impact remains minimal while supporting vibrant ecosystems for future generations.

Commitment to Long-term Sustainability

As a leader in sustainable hospitality, Iberostar Group has made ocean conservation a core part of its business model. This commitment is reflected not only in the company’s environmental practices but also in the way it collaborates with other tourism and hospitality brands to create a “Net Positive” future. The World Sustainable Hospitality Alliance, which hosts the annual awards, applauded Iberostar’s efforts, highlighting their innovative approach to sustainability and their role in setting new standards in responsible tourism.

Iberostar’s CEO, Glenn Mandziuk, remarked on the company’s dedication to collaborating with various stakeholders to promote a greener, more sustainable hospitality industry. He noted that the award serves as a recognition of Iberostar’s leadership in integrating sustainability into its business operations while enhancing guest experiences.

Looking Toward the Future

The recognition at the World Sustainable Travel & Hospitality Awards comes as Iberostar continues to strengthen its conservation efforts. By focusing on restoring and protecting vital marine ecosystems, the company is ensuring that the destinations it operates in remain vibrant and resilient for generations to come. The programme’s success also serves as a model for other companies in the hospitality sector looking to integrate sustainable practices into their operations.

In the years ahead, Iberostar plans to expand its initiatives to other regions, working toward restoring more marine environments and engaging with local communities to promote environmental awareness.

Conclusion: Iberostar Sets New Standard in Sustainable Tourism with Award-Winning Marine Conservation Efforts

The Wave of Change programme underscores Iberostar Group’s role as a pioneer in marine and biodiversity conservation. Through its innovative initiatives, the company is setting a new benchmark for responsible tourism in the hospitality industry. The World’s Leading Marine & Biodiversity Conservation Programme award serves as a reminder of the critical importance of protecting our oceans and the ecosystems they support.

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