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Qatar Duty Free (QDF) has launched the Middle East’s first-ever POP MART store at Hamad International Airport in Doha, creating an exciting new retail destination for travellers. This marks a significant milestone for both QDF and POP MART, bringing the brand’s playful, creative world of designer collectibles to the region. The grand opening of the store featured a high-energy fashion show that celebrated travel-inspired fashion, with influencers and models showcasing flight-ready looks paired with POP MART’s signature collectibles. This event symbolised QDF’s commitment to offering unique, experience-driven retail moments for global travellers.
POP MART’s First Middle East Store: A Creative Experience for Travellers
The new POP MART store at Hamad International Airport is more than just a retail space; it’s a vibrant, culture-infused experience. Strategically located at the airport’s North Node near Gate C18, the 100-square-metre store brings POP MART’s global collectibles closer to travellers in the Middle East. Featuring a mix of modern architecture with subtle Middle Eastern influences, the store reflects both POP MART’s playful spirit and Qatar’s rich cultural heritage. This retail experience is designed to appeal to travellers, collectors, and pop culture enthusiasts alike, offering a fun and engaging atmosphere.
Travel-Inspired Collectibles Exclusively for Qatar
One of the highlights of this store launch is the curated collection of travel-inspired POP MART collectibles, debuting exclusively at the Hamad International Airport location. The “Twinkle Twinkle Wonderful Journey Series” is designed specifically for globetrotters and collectors. Featuring a range of items like U-shaped travel pillows, portable storage bags, crossbody bags, and card holders, the collection is all about offering pop culture companionship on the go. These products are perfect for travel and are designed to make every journey more playful and enjoyable. The collection represents POP MART’s unique approach to blending art, design, and functionality for the modern traveller.
Exclusive Qatar Gift with Purchase: A Blend of Local Culture and Design
In addition to the exciting product range, the POP MART store at Hamad International Airport offers a special gift with purchase for customers: the Qatar limited edition blanket. Adorned with traditional Qatari patterns and signature date-red tones, the blanket also features popular POP MART characters. This exclusive item combines local aesthetics with contemporary design, offering both comfort and cultural significance. It’s the perfect companion for long waits at the airport or for use during travel, allowing customers to take home a piece of Qatar’s rich heritage, paired with POP MART’s whimsical charm.
Innovative Retail Strategy: Qatar Duty Free’s Commitment to Experiences
Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, spoke about the importance of this partnership with POP MART, saying, “Partnering with POP MART to bring this first-in-the-region concept to Hamad International Airport reflects our drive to redefine retail both at the airport and across the region.” The collaboration enhances Qatar Duty Free’s already strong portfolio, adding a creative, fun dimension to its retail offerings. The new store aligns perfectly with QDF’s vision to surprise and delight travellers with exclusive, experience-centric retail concepts that elevate the airport journey.
POP MART’s Global Vision: Connecting Pop Culture with Local Communities
Justin Moon, Senior Vice President and Chief Operating Officer of POP MART International Group, shared his excitement at the launch, saying, “This new store is a testament to our commitment to meeting fans wherever they are. By blending Qatar’s rich culture with our playful characters, we’re building more than a retail space; we’re creating a global benchmark for how pop culture connects with local communities.” The store is more than just a place to shop; it’s a celebration of how pop culture can bring joy and build connections with people from all walks of life. This expansion into the Middle East further solidifies POP MART’s international reach and commitment to creating memorable experiences for its global fanbase.
A Retail Space Open 24/7 for Travellers
The POP MART store at Hamad International Airport is open 24 hours a day, seven days a week, ensuring that travellers from all corners of the world can explore and enjoy its offerings at any time. This round-the-clock availability reflects QDF’s commitment to providing seamless and accessible experiences for airport visitors. Whether a traveller is passing through on a layover or departing on an international journey, they can enjoy the store’s vibrant, welcoming space at their convenience. The store aims to transform a regular airport visit into an exciting cultural and retail experience, setting the stage for future innovations in travel retail.
Qatar Duty Free: Setting a New Standard in Airport Retail
Qatar Duty Free continues to lead the way in airport retail, with a focus on curating unique and immersive experiences for its customers. By introducing POP MART’s creative world to the Middle East, QDF is pushing the boundaries of what airport retail can be. The store’s playful, pop culture-inspired designs are a perfect fit for the modern traveller who seeks more than just shopping, but an engaging, fun experience. As Qatar Duty Free continues to innovate, it raises the bar for what travellers can expect from the airport retail environment, offering exciting new concepts that blend entertainment, art, and culture in one space.
The Future of Airport Retail: A Blend of Art and Culture
This launch marks the beginning of a new chapter in Qatar Duty Free’s retail journey, with the POP MART store setting a precedent for future retail innovations. Combining elements of art, culture, and retail, the store showcases the evolving future of airport shopping—one that goes beyond traditional retail and into the realm of experiential, curated moments. The partnership with POP MART also highlights QDF’s ongoing commitment to offering unique and exclusive retail experiences that cater to a diverse, global audience. As airports continue to evolve, so too does the way passengers engage with brands and the spaces they occupy.
A New Era for Airport Shopping and Retail
The opening of the POP MART store at Hamad International Airport is a defining moment in airport retail. It reflects both Qatar Duty Free and POP MART’s commitment to providing exciting, culturally-infused, and experience-driven shopping experiences for international travellers. With its 24/7 accessibility, exclusive offerings, and creative retail environment, this new store sets a high bar for future retail spaces at airports. For collectors, travellers, and pop culture enthusiasts, the POP MART store at Hamad International Airport promises to be a must-visit destination that brings a touch of playful elegance to every journey.
The post Qatar Duty Free Opens Middle East’s First POP MART Store with Travel-Inspired Fashion Show at Hamad International Airport appeared first on Travel And Tour World.
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