Global Hotel Alliance accelerates digital transformation strategy with dailypoint integration boosting first party data activation and direct revenue performance

Global Hotel Alliance is accelerating its digital transformation strategy through a new partnership with dailypoint, introducing an advanced customer data platform designed to strengthen first-party data activation and increase direct revenue performance across its global portfolio of independent hotel brands. By integrating sophisticated CRM capabilities with centralised data management and AI-driven personalisation, the alliance is equipping its member hotels with the tools needed to reduce reliance on third-party channels, deepen guest relationships, and deliver seamless, data-powered experiences at every stage of the customer journey.

The hospitality industry is undergoing rapid transformation, driven by rising guest expectations for tailored experiences and growing competition from online travel agencies. Independent hotels, in particular, face the challenge of delivering high-quality, personalised service while competing for direct bookings. By integrating dailypoint, GHA member hotels can centralise guest data from multiple sources into a single, privacy-compliant profile, giving them the ability to understand and anticipate guest needs more effectively.

dailypoint combines Central Data Management (CDM), AI-driven personalisation, and advanced data quality processes into a single, powerful platform. Hotels can consolidate guest information across reservations, loyalty programmes, and marketing systems, enabling consistent recognition and customised offers for each guest. This approach allows hotels to maintain loyalty programmes and promotional campaigns across all properties, ensuring that returning guests are recognised and rewarded regardless of which hotel or brand within the alliance they visit.

The partnership also delivers technical integration that supports secure data migration, real-time guest updates, and interoperability across GHA member hotels. By connecting systems directly, hotels can streamline operations, improve communication between properties, and create a scalable framework to support future growth. The integrated platform makes it easy to adopt additional tools or upgrades, ensuring independent hotels can keep pace with evolving technology trends in the industry.

dailypoint’s platform empowers hotels to increase direct bookings by enabling highly personalised, automated marketing campaigns. First-party guest data is activated to create offers tailored to individual preferences, while AI-driven insights ensure that communications are delivered at the right time and through the right channel. By leveraging these capabilities, hotels can strengthen engagement, encourage repeat visits, and drive higher revenue per guest. The dailypoint Marketplace, featuring over 200 integrations with hotel technologies, connects the CRM seamlessly to property management systems, loyalty platforms, and other essential tools.

Beyond marketing, the platform enhances operational personalisation. Hotels can anticipate guest preferences, optimise check-in and check-out processes, personalise in-room amenities, and adjust staffing or resources based on centralised insights. Automation reduces repetitive tasks, freeing staff to focus on delivering memorable guest experiences and improving service quality. These operational advantages are particularly valuable for independent hotels that may not have the scale or resources of major chains.

Cross-brand recognition is another major benefit of the partnership. Guests who stay at multiple GHA member hotels can enjoy consistent loyalty rewards, personalised offers, and recognition across properties. This consistency builds trust, encourages repeat bookings, and reinforces loyalty to the alliance, allowing independent hotels to compete more effectively with larger brands that have similar systems in place.

The platform also provides actionable insights that help hotels make data-driven decisions. Hotels can analyse trends, monitor campaign performance, and measure guest engagement to refine marketing strategies and optimise operations. Insights from centralised data can guide loyalty programme design, pricing strategies, and service enhancements, giving independent hotels the analytical tools typically reserved for large, global chains.

Data privacy and compliance are embedded throughout dailypoint’s architecture. All guest profiles are GDPR- and CCPA-compliant, reducing risks associated with regulatory requirements. The system ensures data accuracy, security, and proper usage, building trust with guests and positioning hotels as reliable and responsible operators.

For GHA, the collaboration aligns with its mission to provide independent hotels with technology solutions that deliver measurable commercial impact. Independent hotels often face challenges in accessing advanced tools, and this partnership gives them the ability to implement strategies that improve guest engagement, increase direct bookings, and enhance operational efficiency. Centralised data management enables hotels to maintain consistent loyalty recognition, personalised marketing, and operational improvements across the alliance’s global portfolio.

Operational benefits extend beyond automation and data management. Staff can allocate time to higher-value activities, such as crafting personalised guest experiences, while automated workflows handle routine processes. Centralised data ensures loyalty rewards and guest recognition are consistently applied, creating familiarity and trust for returning guests. AI-powered insights allow hotels to optimise campaigns, predict guest behaviour, and deliver offers that are most likely to convert, helping maximise revenue and customer lifetime value.

Hotels can leverage the platform to cultivate long-term loyalty by understanding guest preferences, spending patterns, and travel habits. By delivering personalised communications through email, mobile messaging, and other channels, hotels can strengthen engagement, drive repeat bookings, and increase revenue per guest. This capability enables independent hotels to compete with major hotel chains while maintaining the unique character and service quality that defines them.

The partnership underscores the growing role of technology in hospitality. Independent hotels now have access to a centralised, AI-driven CRM and marketing platform that enables them to deliver personalised experiences, optimise loyalty recognition, and drive direct revenue. The collaboration sets a new standard for how technology can empower hotels to meet the expectations of modern travellers while maintaining operational excellence.

GHA member hotels are now equipped to provide consistent, high-quality experiences across all properties. From automated, targeted marketing campaigns and cross-brand loyalty recognition to personalised operations and data-driven insights, independent hotels can achieve measurable improvements in guest satisfaction and commercial performance. The partnership ensures that even smaller hotels can implement technology-driven strategies that were previously accessible only to large chains.

Through dailypoint, GHA strengthens its commitment to innovation, commercial growth, and data-driven guest engagement. Independent hotels can now use centralised data to inform marketing, operations, and loyalty strategies, creating unified and personalised experiences for all guests. This collaboration demonstrates that technology and personalisation can work together to help independent hotels thrive in a competitive, global hospitality market.

By centralising guest data, automating personalised communications, and enabling cross-brand recognition, the dailypoint-GHA partnership empowers independent hotels to build stronger relationships with their guests, encourage repeat stays, and increase direct revenue. The collaboration represents a major step forward for the hospitality industry, highlighting how technology can elevate guest experience while driving sustainable growth for hotels of all sizes.

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