Driven by strong performance in international premium markets, HONOR has emerged as the fastest-growing major smartphone brand globally in 2025, according to a report by Omdia. This surge sets the stage for its planned unveiling of ambitious new AI and foldable devices this spring.

According to a recent report from the global research firm Omdia, HONOR achieved a notable 11% year-over-year growth in global smartphone shipments for 2025. This growth rate secured the number one position among the world’s top ten smartphone vendors for the year.

Further data from the International Data Corporation (IDC) underscores the strategic nature of this expansion. For the first three quarters of 2025, HONOR led all top-ten brands in overseas shipment growth within crucial premium segments. Specifically, the brand showed remarkable strength in:

• Smartphones priced above $300, covering the premium and upper-mid-tier segments.
• Tablets in the $300-600 price band, targeting the upper-mid consumer segment.

This dual-segment leadership indicates a successful strategy of combining volume growth with a deliberate move into higher-margin categories outside its home market.

Building on this momentum, HONOR is poised to make significant waves at Mobile World Congress (MWC) in Barcelona this March. Industry reports confirm the brand will officially unveil two highly anticipated devices: the HONOR ROBOT PHONE, a pioneering foray into AI-integrated mobile technology, and the next-generation foldable flagship, the HONOR Magic V6.

These launches are positioned as key milestones in HONOR’s “Alpha Plan,” its strategic initiative focused on breakthrough innovation in human-centric AI and revolutionary form factors. The 2025 shipment data provides tangible evidence of the brand’s growing market presence, which it now seeks to amplify with these category-defining products.

HONOR’s trajectory reflects a brand in a powerful transition—leveraging solid shipment growth to fund and introduce cutting-edge technology, aiming to redefine its position in the competitive global landscape.

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