Counterpoint Research has published its latest market analysis report, revealing the top 10 best-selling phones in Q3 2025. The chart reveals that Samsung’s Galaxy S25 failed to repeat the edge S24 gained in the fight with the iPhone.

According to the report, Galaxy S25 was not in the top 10 selling phones in Q3 2025, while the iPhone led the chart. During the same period last year, Galaxy S24 was the only premium Samsung phone in the top 10 list.

Apple and Samsung captured five spots each in the top-10 list. The iPhone 16 led the market with 4% volume share, maintaining the first position for the third consecutive quarter. Sales of this device were boosted by Indian festive sales.

Galaxy A16 5G was the world’s best-selling Android phone in Q3 2025. It was followed by the Galaxy A06, A36, A56, and A16 LTE. No premium Samsung Galaxy smartphone managed to enter the top 10 chart.

Samsung’s Galaxy A series offers decent features at affordable pricing. That’s the sole reason the company puts additional focus on the lineup. Expanded AI features, modern hardware and longer software support push sales.

Despite the iPhone 17 release, the iPhone 16 series grabbed the top three positions. iPhone 17 Pro Max also secured the 10th spot on the chart. Galaxy A series won Samsung five slots in the top 10 chart in Q3 2025.

Apple’s new iPhone 17 Pro and Pro Max gained sales momentum right after their release. Notable upgrades like triple 48MP sensors, ProRes RAW and GenLock, and an 8x optical-quality telephoto zoom are the key factors.

Top 10 were as follows:

1. iPhone 16
2. iPhone 16 Pro
3. iPhone 16 Pro Max
4. iPhone 16e
5. Galaxy A16 5G
6. Galaxy A06
7. Galaxy A36
8. Galaxy A56
9. Galaxy A16 4G
10. iPhone 17 Pro Max

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