Apple had pretty much made it clear during WWDC 2026 that having more RAM in any device will help you keep it for longer while enjoying a truckload of features. While the company won’t have issues bringing 12GB of memory to the pricier iPhone 18 Pro and iPhone 18 Pro Max, the base model is where Apple could be torn as it combats the ongoing DRAM shortage. Fortunately, there’s still a way to bring the same RAM count to the standard version, but it’ll require one compromise. However, if you really think about it, buyers should have no issues in […]

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Apple has deliberately, and quite craftily so, shaped a paradigm where Siri AI's most powerful features will only be available on the Pro iPhones from now onward, which only serves to add another demand-related tailwind to the upcoming iPhone 18 Pro and Pro Max, while subduing the expected uptake of the low-margin and high-volume base iPhone 18 variant. Siri AI's premier functionalities now require a double-digit RAM, which should skew Apple's upcoming sales mix to favor the iPhone 18 Pro models As we detailed in a dedicated post, the all-new Siri AI and Apple Intelligence is powered by 3 cloud-based […]

Read full article at https://wccftech.com/apple-is-craftily-using-siri-ai-to-push-you-towards-iphone-18-pro-duo-and-away-from-the-low-margin-base-iphone-18/

Apple has wrapped up its WWDC 2026 keynote, with one of the event’s highlights being the introduction of the company’s most advanced on-device AI model that’s only capable of running on devices with top-tier specifications. Looking at these features, a new rumor is now doing the rounds, hinting that the iPhone 18 will become even more popular than the iPhone 17 due to one major specifications difference separating the two devices. Looking at Apple’s high memory requirements to take advantage of its most capable on-device AI model, the base iPhone 18 could feature 12GB RAM The majority of iOS 27’s AI […]

Read full article at https://wccftech.com/iphone-18-overthrow-iphone-17-in-popularity-due-to-one-specifications-upgrade/