Apple’s next wave of iPhones may bring an interesting split in design philosophy: bold on the Pro side, restrained on the foldable.

In his February 22 edition of the Power On, Bloomberg’s Mark Gurman shared new details about the color options currently being tested for the upcoming iPhone 18 Pro lineup, as well as Apple’s long-rumored foldable iPhone.

A new red for the Pro models?

According to Gurman’s supply-chain sources, Apple is experimenting with a “deep red” finish for the iPhone 18 Pro and Pro Max. If it makes it to production, it would be the first time a Pro model has launched in red.

This isn’t expected to be a bright red finish. Instead, the tone is described as darker, closer to burgundy or wine. Earlier rumors mentioning brown or purplish shades may have been referencing variations of this same concept.

Apple has occasionally used bold colors to differentiate Pro models in recent years. Last year’s standout Pro color reportedly performed well in some markets, and it wouldn’t be surprising if Apple continues leaning into distinctive flagship hues.

That said, nothing is final. Color testing happens months ahead of launch, and some finishes never make it past internal prototypes.

Foldable stays conservative

On the other end of the spectrum is Apple’s first foldable iPhone, often referred to as the iPhone Fold. Gurman suggests Apple is planning to keep things simple for its debut foldable. Instead of experimenting with bold finishes, the company is said to be focusing on classic tones like black, dark gray, and silver or white.

For now, the picture forming is fairly clear: the Pro models may take a bit of a design risk with a darker red option, while the foldable plays it safe for its first outing. If accurate, it would be a small but telling glimpse into how Apple is positioning its next-generation hardware.

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(Source: Bloomberg)

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Apple has a new secret sauce to give its sales cadence for the upcoming iPhone 18 Pro and Pro Max a little extra 'oomph factor,' especially in critical markets such as China. And that secret sauce relates to leveraging color options that are generally considered auspicious in several Asian markets. Mark Gurman: Apple eyeing the launch of the iPhone 18 Pro and iPhone 18 Pro Max in a "deep red" color option We recently noted that a quirky reason why Apple's iPhone 17 Pro Max was doing so well in China lately had a lot to do with its 'Cosmic […]

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