ITC in Xujiahui Launches New Andaz Hotel Elevating Tourism in Shanghai

Andaz Shanghai ITC opens its doors in Xujiahui district in Shanghai, China on 3 February 2026, anchoring the towering ITC Xujiahui complex as a beacon for tourism. This two hundred sixty-seven-room luxury lifestyle hotel fuses nostalgic Shanghai motifs with modern opulence, drawing travelers to the vibrant crossroads of historic alleyways and skyscrapers. Positioned in a heritage-rich commercial zone, it enhances Xujiahui tourism by offering immersive stays that celebrate the city’s evolution from its opening to global influences.

The property elevates Shanghai tourism as the second Andaz venue, complementing urban explorers with unparalleled views of century-old European architecture alongside contemporary towers. Its residential-style design invites guests into a vertical neighborhood, stimulating overnight visits amid Xujiahui‘s retail, transport, and cultural draws. This launch supports Shanghai‘s role as a top global hotel development hub in 2026, promising economic uplift through increased visitor spending.

Nostalgic Design Captivates Visitors

Design elements evoke Shanghai‘s storied past, from glass-brick walls and moss-toned rugs inspired by charming laneways to plane tree silhouettes in corridors. The 14th-floor lobby channels yesteryear elegance, while motifs of iconic sights, tastes, and sounds permeate public spaces. This “bringing outside in” philosophy creates a personalized haven, aligning with Andaz’s ethos of local style to deepen Xujiahui tourism engagement.

Xujiahui‘s history as a development pioneer infuses the aesthetic, blending low-rise heritage with high-rise innovation. Guests experience Shanghai tourism through subtle cultural references, fostering emotional connections that encourage extended explorations of nearby landmarks. The intimate gym reinforces exclusivity, appealing to wellness-focused travelers and bolstering the district’s appeal as a tourism destination.

Spacious Rooms with City Panorama

All two hundred sixty-seven rooms and seventeen suites span forty-five to one hundred forty-seven sqm, featuring floor-to-ceiling windows showcasing Shanghai‘s dynamic skyline and heritage blend. Interiors adopt a maisonette layout with free-standing wardrobes, 3D-tiled spa bathrooms, Simmons mattresses, Nespresso machines, fifty-five-inch IPTVs, and Byredo amenities. Many include terraces for al fresco relaxation, enhancing the residential luxury that defines Andaz Shanghai ITC.

Versatile seating zones support lounging, dining, or work, while custom Shanghai craftsmanship adds authenticity. Executive Suites offer penthouse vibes with avant-garde touches, positioning the hotel as a premium base for Xujiahui tourism. These high-end features attract discerning visitors, driving Shanghai tourism growth by filling luxury gaps in this bustling area.

Culinary Destinations Draw Food Tourists

Three venues position Andaz Shanghai ITC as a tourism dining hub in culinary-savvy Shanghai. The Rooftop Bar serves tea-infused cocktails amid fashion-themed decor and panoramic views, attracting influencers and skyline gazers. West Wing delivers European-Shanghainese small plates in a vintage deli-wine bar setting, ideal for relaxed evenings. East Wing features food stations for breakfast-lunch and nostalgic Shanghainese dinners with local ingredients, private rooms, and a plant-filled terrace.

These options evoke childhood flavors while offering sophistication, spurring Xujiahui tourism through destination appeal. High ceilings and canopy lighting create refined atmospheres, encouraging groups to linger and explore Shanghai‘s food scene. The variety supports diverse palates, amplifying visitor dwell time and local tourism revenue.

Strategic Location Fuels Accessibility

Perched atop Xujiahui‘s transport nexus, the hotel ensures seamless access to Shanghai‘s subway, roads, and attractions. Proximity to historic sites, shopping, and business districts makes it a gateway for leisure and MICE tourism. Free Wi-Fi, digital keys, EV charging, concierge, laundry, self-parking, pool, and room service streamline stays, while accessibility features welcome all travelers.

No-pet policy except service animals maintains exclusivity, focusing on human-centric hospitality. This connectivity boosts Shanghai tourism by linking heritage explorers with modern commerce, positioning Xujiahui as a must-visit node. Government-backed tourism pushes in Shanghai align with such openings, forecasting robust 2026 influxes.

Event Spaces Enhance MICE Tourism

Flexible venues like the Secret Room host intimate gatherings, meetings, and launches with tailored setups and attentive service. Andaz Inspiration supports exclusive events, ideal for product unveilings or private dinners. These spaces elevate Xujiahui tourism for business travelers, blending work with cultural immersion.

The setup caters to invitation-only crowds, fostering networking amid Shanghai‘s skyline. Proximity to commercial hubs draws corporate tourism, contributing to the city’s hotel boom and job creation in hospitality. Events stimulate off-peak visits, balancing Shanghai tourism calendars.

World of Hyatt Loyalty Integration

Guests earn World of Hyatt points, redeemable across Hyatt’s portfolio, incentivizing repeat Xujiahui tourism. Signature service and local authenticity align with the brand’s unscripted luxury, appealing to global elites. This ties into Shanghai‘s resurgence as a top destination, with ITC Xujiahui anchoring mixed-use vibrancy.

Tourism Impact and Future Prospects

Andaz Shanghai ITC catalyzes Xujiahui tourism by merging nostalgia with twenty-first-century flair, attracting families, couples, and professionals. Its two hundred sixty-seven keys add to Shanghai‘s leading 2026 room growth, supporting over over four hundred million annual visitors. Enhanced infrastructure promises sustained tourism revenue, from dining spends to event bookings.

Nearby attractions like St. Ignatius Cathedral and Xujiahui Park pair with hotel draws, creating holistic itineraries. As Shanghai tourism rebounds, this property sets benchmarks for cultural luxury, heralding more openings. Xujiahui evolves as a tourism powerhouse, blending history and futurism for enduring appeal.

Image Credit: Hyatt Corporation

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Marriott International Sets the Luxury Agenda for Twenty Twenty-Six Across Asia-Pacific with Landmark Openings from Seoul and Singapore to Australia, India, and Japan

Marriott International is setting the luxury agenda for twenty twenty-six because it is rolling out a carefully timed wave of high-end hotel openings across Asia-Pacific, targeting cities and resort destinations where demand for premium travel is rising fastest. From design-led urban flagships in Seoul and Singapore to immersive nature retreats in Australia, and new luxury addresses in India and Japan, the group is using scale, brand depth, and location strategy to lock in its leadership as the region’s most influential luxury hospitality player.

Marriott International’s Luxury Group is opening twenty twenty-six with a strong statement across Asia-Pacific outside China, marked by two standout hotel launches that set the tone for the year ahead. In South Korea, L’Escape, a Luxury Collection Hotel Seoul, Myeongdong has made its debut, bringing Belle Époque–inspired elegance to one of Seoul’s most energetic districts. Meanwhile, in Singapore, Frasers House, a Luxury Collection Hotel has begun welcoming travelers in the historic Bugis area, blending heritage character with refined modern luxury.

The expansion story continues as the year unfolds, with three high-profile openings lined up across the region. Australia will see the brand’s first global lodge concept with Emirates Wolgan Valley, a Ritz-Carlton Lodge, set within the Greater Blue Mountains World Heritage landscape, promising a deeply immersive nature-led escape. In India, JW Marriott Ranthambore Resort & Spa is poised to reshape luxury in the wilderness, drawing on the spirit of the jungle and the romance of the wild. Completing the trio, Japan will welcome HOTEL THE MITSUI HAKONE, a Luxury Collection Hotel & Spa, an understated mountain retreat designed for travelers seeking calm, craftsmanship, and scenic beauty.

Together, these openings highlight Marriott International’s push to redefine luxury travel in Asia-Pacific through distinctive destinations, strong design narratives, and experiences that go beyond the traditional city hotel.

“We are tremendously excited about this year’s lineup of new luxury openings across Asia Pacific. Among these milestones is the global debut of the Ritz‑Carlton Lodge, which underscores the continued growth and diversification of our Luxury Group portfolio,” says Oriol Montal, Regional Vice President, Luxury, Asia Pacific excluding China, Marriott International. “Insights from our latest luxury travel trends report, The Intentional Traveler, reveal that today’s affluent explorers are seeking deeper, more meaningful connections with the natural world. Notably, 92% cite proximity to nature as a top priority and nearly one-third are planning wildlife or safari-inspired journeys in the year ahead. Our three luxury openings in 2026 directly reflect this growing desire for immersive, nature‑anchored experiences, each offering unparalleled access to some of the region’s most extraordinary destinations.”

L’Escape, a Luxury Collection Hotel Seoul, Myeongdong, opened on 29 December 2025 with a clear intention: to introduce a different rhythm of luxury into one of Asia’s busiest capitals. Set in the heart of Myeongdong, a district defined by retail crowds, historic churches, and fast-moving city life, the hotel positions itself as a deliberate contrast. Step inside, and the tempo slows, the mood shifts, and Seoul briefly feels like nineteenth-century Paris.

The hotel’s identity is shaped by Belle Époque France, brought to life through the vision of French designer Jacques Garcia. The interiors lean heavily into symmetry, ornate floral motifs, antique-inspired furniture, and layered textures that feel theatrical without tipping into excess. It is a carefully staged world, one that feels intimate rather than imposing, offering a sense of escapism that feels rare in a city known for speed and efficiency.

L’Escape houses 204 rooms and suites, each designed to blend classical elegance with modern expectations. While the aesthetic looks backward, the experience does not. Smart technology, contemporary bathrooms, and functional layouts ensure the hotel works smoothly for today’s traveller. The result is a property that feels atmospheric but practical, appealing equally to international visitors and Seoul-based guests seeking a refined urban retreat.

Location plays a critical role in the hotel’s appeal. From the front door, guests can walk to Myeongdong Cathedral, take in city views from N Seoul Tower, or explore the preserved streets of Bukchon Hanok Village. The surrounding transport network makes it easy to move across Seoul, placing cultural landmarks, business districts, and nightlife all within easy reach. L’Escape does not isolate guests from the city; it frames it.

Food and drink form a central pillar of the experience. The hotel features French fine dining, refined Chinese cuisine, and a rooftop bar overlooking the Seoul skyline. Each venue reflects the hotel’s European inspiration while remaining connected to contemporary dining culture. These spaces are designed not just for guests but for the city itself, reinforcing the hotel’s role as part of Seoul’s social landscape rather than a sealed-off luxury enclave.

To ground its European influence locally, L’Escape introduces Destination Discovery programs that highlight Korean heritage and cultural narratives. These curated experiences move beyond surface-level sightseeing, offering guests a deeper understanding of Seoul’s history, traditions, and creative energy. It is an effort to ensure the hotel does not feel imported, but integrated.

L’Escape’s opening is part of a wider shift unfolding across the luxury hospitality sector in Asia and beyond. The next generation of high-end hotels is no longer focused solely on scale or spectacle. Instead, the emphasis is on place, storytelling, and emotional connection. Luxury travellers increasingly seek experiences that feel rooted, thoughtful, and reflective of their surroundings.

This trend is evident across upcoming openings in 2026, from heritage-driven city hotels to nature-immersed lodges and culturally grounded retreats. Whether in dense urban centres or remote landscapes, luxury is being redefined as something more personal and meaningful. Hotels are positioning themselves as gateways to culture rather than symbols of distance from it.

In this context, L’Escape stands as an early signal of where the industry is heading. By blending French artistic influence with Korean hospitality and urban energy, the hotel reflects Seoul’s growing confidence as a global city with its own voice. It shows that luxury today is less about excess and more about intention.

Marriott International is setting the luxury agenda for twenty twenty-six by accelerating a bold expansion of high-end hotels across Asia-Pacific at a time when premium travel demand is surging. New landmark openings in Seoul and Singapore anchor its city strategy, while resort-style and experiential properties in Australia, India, and Japan broaden its reach. Together, these projects show how Marriott is using location, design, and brand power to shape where and how luxury travellers will stay next year.

As travellers become more selective about where and how they stay, properties like L’Escape suggest that the future of luxury lies in atmosphere, narrative, and connection. In a city that never seems to pause, L’Escape offers a carefully crafted moment of stillness, without ever losing sight of where it stands.

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Saudi Arabia’s Vision 2030 Boosts Jeddah’s Hospitality Sector as Accor Unveils New Luxury Hotel by the Red Sea – Everything You Need to Know

Accor, a global leader in the hospitality sector, continues its ambitious expansion plans in Saudi Arabia by unveiling a brand-new property in the vibrant city of Jeddah. This addition highlights the group’s commitment to enhancing the luxury hotel experience in the Kingdom, further reinforcing the country’s growing prominence as a hub for tourism and business travel in the Middle East.

As Jeddah evolves into a bustling metropolis that bridges both tradition and modernity, this new venture promises to cater to the increasing influx of international and regional visitors. The expansion marks a significant step forward in Accor’s strategic mission to bolster its presence in Saudi Arabia, especially in a city known for its proximity to the sacred sites of Makkah and Medina.

The Growing Appeal of Jeddah: A Prime Travel Destination in Saudi Arabia

Nestled along the shores of the Red Sea, Jeddah stands as a cosmopolitan gem within Saudi Arabia’s rapidly transforming tourism landscape. The city is becoming a major destination for both religious and leisure tourism, thanks to its strategic location and the growing number of global events held there. With its charming mix of ancient heritage and modern amenities, Jeddah attracts travelers from all walks of life.

The expansion of Accor’s portfolio aligns perfectly with Saudi Arabia’s ambitious Vision 2030, which aims to diversify the economy and elevate the country as a top tourist destination. The Red Sea Project is one of the country’s flagship initiatives, designed to create a world-class tourism destination that will attract visitors from around the globe. By positioning itself in Jeddah, Accor is strategically capitalizing on this transformation.

A Glimpse into Accor’s New Jeddah Property: Redefining Luxury Stays

Accor’s new property in Jeddah is poised to become a landmark in the city’s hotel scene, offering unparalleled luxury, world-class service, and state-of-the-art facilities. Guests will be treated to a range of premium services, including spacious rooms with panoramic views of the sea, cutting-edge fitness centers, fine dining options, and luxurious spas designed to help guests unwind after a day of sightseeing or business meetings.

As part of Accor’s mission to meet the needs of both business and leisure travelers, the hotel will also feature extensive conference and event spaces. This makes the property ideal for those attending corporate functions, meetings, and international conferences, providing a perfect blend of modernity and tradition.

Saudi Arabia’s Tourism Growth: What This Means for Travelers

The addition of this new hotel will make a significant impact on the tourism industry in Jeddah, as it aligns with the broader push to attract millions of visitors annually to the Kingdom. Saudi Arabia’s tourism industry is rapidly expanding, with a particular focus on luxury and experiential travel. This offers a wealth of opportunities for visitors, from exploring ancient sites to enjoying world-class amenities and cutting-edge entertainment.

For travelers, Jeddah offers an intriguing mix of cultural experiences and modern leisure. From the historic Al-Balad district, with its charming alleyways and traditional markets, to the vibrant corniche that stretches along the coastline, Jeddah has something for everyone. Whether you’re a history buff, a beach lover, or a business traveler, this city promises to be an unforgettable destination.

Top Travel Tips for Visiting Jeddah

If you’re planning a trip to Jeddah, here are some essential travel tips that will make your stay more enjoyable:

1. Explore Al-Balad: This UNESCO World Heritage site offers a glimpse into Jeddah’s history with its ancient coral houses and traditional souks. Don’t miss the chance to wander through its winding streets.
2. Enjoy the Red Sea: Jeddah’s location along the Red Sea makes it a prime spot for water sports. Whether it’s diving, snorkeling, or a relaxing beach day, the sea is a major attraction for visitors.
3. Dress Modestly: Saudi Arabia is a conservative country, so it’s important to respect local customs by dressing modestly, especially when visiting public areas and religious sites.
4. Visit King Fahd Fountain: As the tallest fountain in the world, King Fahd Fountain is a must-see landmark that illuminates the Jeddah skyline at night.
5. Try Local Cuisine: Don’t miss out on the authentic Saudi dishes such as kabsa (a flavorful rice dish) and mutabbaq (a stuffed savory pastry). These dishes will give you a true taste of Saudi culture.

Saudi Vision 2030: A Bright Future for the Kingdom’s Hospitality Sector

Accor’s new expansion into Jeddah fits seamlessly into Saudi Arabia’s broader tourism and hospitality goals. As part of Vision 2030, the Kingdom is working to attract more tourists by enhancing its infrastructure, diversifying the hospitality sector, and creating experiences that blend both modern comforts and traditional culture. The focus is on offering high-end services to travelers, ensuring that Saudi Arabia remains a competitive destination in the global tourism market.

Accor’s presence in Saudi Arabia is only set to grow, with further plans for expansion throughout the Kingdom. As the country opens its doors wider to international tourists, more globally recognized hotel chains are likely to follow suit, ensuring that Saudi Arabia remains at the forefront of luxury tourism.

In Conclusion: The Future of Jeddah’s Hospitality Landscape

Accor’s newest venture in Jeddah represents more than just a hotel—it signifies the evolution of Saudi Arabia’s tourism industry. For travelers, this means more options for luxury stays, modern amenities, and cultural immersion, all set against the backdrop of one of the most exciting and rapidly developing cities in the Middle East. As the tourism sector in Jeddah continues to expand, this new property will undoubtedly become a favorite among visitors seeking both comfort and style.

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Luxury, Innovation, and Sustainability: Mường Thanh Group Sets the Stage for a New Era in Vietnam’s Hospitality Industry

Mường Thanh Group, one of Vietnam’s premier hotel chains, continues its rapid growth trajectory under the leadership of Đàm Thận Tiệp, the Deputy Director of Sales at Mường Thanh Group. The company is further solidifying its position as a key player in Vietnam’s tourism and hospitality industry. With a strategic focus on luxury properties, Mường Thanh Group aims to cater to the growing demand for high-end tourism, while also making strides in sustainability and technological innovation. Spanning from Cao Bằng in the north to Cà Mau in the south, the group’s expanding presence is set to redefine luxury stays and large-scale events in Vietnam’s burgeoning tourism sector.

Broad National Reach and Luxury Hotel Development

Mường Thanh Group’s extensive network of hotels covers all regions of Vietnam, making it one of the most widespread chains in the country. The group’s strategic focus is on luxury properties, particularly in five-star segments, situated in prime tourist destinations and developing resort areas. This commitment to quality is reflected in the growing portfolio of hotels in both established and emerging locations.

Key new developments are planned for major Vietnamese cities such as Ho Chi Minh City, Hanoi, and coastal destinations like Cửa Lò, alongside heritage sites like Ninh Bình. These developments cater to the increasing demand for luxury tourism and are expected to enhance Vietnam’s appeal as a global destination. The group’s emphasis on prime locations ensures that guests have access to top-tier accommodations, whether visiting for leisure, business, or both.

MICE Tourism at the Heart of Mường Thanh’s Strategy

In addition to its focus on luxury tourism, Mường Thanh Group is also positioning itself as a leader in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market. The group operates 66 hotels across Vietnam, each equipped with state-of-the-art conference facilities. With venues that can host up to 1,500 people, Mường Thanh Group is well-equipped to handle large-scale corporate events, government meetings, and international conferences.

This focus on MICE tourism is part of a broader effort to attract high-profile international events and foster economic growth through tourism. Mường Thanh Group’s advanced infrastructure, including column-free halls and modern sound equipment, makes it a preferred venue for large gatherings. The company’s ability to host significant events also gives it a competitive edge in the tourism market, drawing both corporate clients and international visitors to Vietnam.

Strategic Partnerships Boosting Global Reach

Mường Thanh Group’s collaboration with some of the biggest names in the travel industry has helped the group expand its market reach both domestically and internationally. The chain has formed strategic partnerships with prominent travel agencies and online travel platforms, including Saigon Tourism, Vietravel, Vietnam Airlines, and OTAs like Booking.com, Agoda, and Expedia. These partnerships are key to enhancing distribution, ensuring that Mường Thanh Group’s offerings are accessible to both local and global travelers.

Through these collaborations, Mường Thanh Group is also engaging with new partners at major tourism exhibitions, including ITC Ho Chi Minh, to further extend its market influence. These efforts highlight Mường Thanh Group’s strategy to leverage technology and advertising to strengthen its position in the competitive hospitality market.

Sustainable Practices and Innovation in Hospitality

Environmental sustainability is another cornerstone of Mường Thanh Group’s business model. The group is committed to developing “green hotels” that align with national initiatives to promote eco-friendly tourism. This includes phasing out single-use plastics in hotel operations and incorporating eco-friendly practices by 2026. Mường Thanh Group is also implementing advanced technologies, such as Face ID for contactless check-ins, which not only enhances the guest experience but also contributes to reducing waste and improving efficiency.

The adoption of AI technologies to streamline hotel operations is another aspect of Mường Thanh Group’s forward-thinking approach. By integrating artificial intelligence in its day-to-day operations, the group aims to provide superior service while maintaining a sustainable and innovative environment for guests.

Expanding Vietnam’s Tourism Appeal

As Mường Thanh Group continues to expand and innovate, it is playing a crucial role in shaping the future of Vietnam’s tourism landscape. The group’s focus on luxury accommodations, cutting-edge conference facilities, and strategic partnerships positions it to capitalize on the growing demand for high-end tourism and large-scale events. Moreover, its commitment to sustainability and technological advancements ensures that Mường Thanh Group remains at the forefront of the hospitality industry.

The group’s ongoing expansion, particularly in high-demand destinations across the country, underscores Vietnam’s potential as a global tourism hub. With Mường Thanh Group’s focus on luxury, MICE tourism, and sustainable practices, the future of Vietnam’s tourism industry looks bright, attracting both international visitors and high-profile events to the country.

Conclusion

Mường Thanh Group’s ambitious growth plans are a testament to the evolving tourism sector in Vietnam. As the company enhances its offerings in luxury hospitality, MICE tourism, and sustainability, it plays a pivotal role in elevating the nation’s appeal to travelers worldwide. With its growing network, strategic partnerships, and technological innovations, Mường Thanh Group is setting new standards for tourism and hospitality in Vietnam in an interview with TTW.

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