ROW NYC Reopens in Times Square This May with Renovated Rooms and New Dining Experiences

The Times Square hotel ROW NYC will reopen its doors to visitors on May 1, 2026, after spending multiple years closed and undergoing major renovation work. The 1,300-room property has undergone a complete transformation, which includes new guest room designs and updated public areas and the addition of an all-day café and bar, a modern fitness center and cultural programs that reflect New York City street life.

A Reimagined Stay in the Heart of Times Square

Located at the bustling corner of 45th Street and Eighth Avenue, ROW NYC reopens its doors as a central base for New York City visitors. Positioned near Broadway theatres, transportation hubs, and top city attractions, ROW NYC offers accessibility, energy, and ease for tourists, Broadway audiences, families, and business travelers. The hotel’s revamped look, from rooms to public spaces, reflects a serene yet urban atmosphere, making it an ideal retreat after a busy day in the city.

The hotel’s guest rooms have been redesigned with comfort in mind, featuring clean-lined furnishings, custom millwork, and soft colour palettes. The spacious rooms offer sweeping views of the Hudson River and the Manhattan skyline, providing guests with a serene escape from the vibrant energy outside.

A Social Space for All: Percy All Day Café and Bar

The new Percy All Day café and bar, a 90-seat establishment located in the hotel’s lobby, will be at the heart of the guest experience. Inspired by early 20th-century photographer Percy Claude Byron’s images of New York City, Percy All Day offers a modern and approachable atmosphere that evolves with the city’s rhythm. Guests can enjoy coffee and pastries in the morning, casual meals during the day, and cocktails in the evening. The café is designed to function as more than just a dining space; it serves as a dynamic gathering spot, featuring flexible seating arrangements and a projector for curated activations.

With a menu that evolves throughout the day, Percy All Day offers a range of dining options from quick bites to pre-theater meals, and from casual lunches to evening cocktails. The venue’s design allows for both quiet moments and social interactions, giving guests the perfect space to unwind, work, or connect with others.

Thoughtful Programming to Connect Guests with the City

ROW NYC’s renovation extends beyond its physical spaces. The hotel will offer a range of programming initiatives designed to enhance the guest experience and connect them to New York City. From neighborhood-driven welcome experiences to wellness-focused amenities and cultural activations tied to citywide events, ROW NYC aims to provide guests with a more immersive stay.

The hotel is also committed to community initiatives that reflect its renewed presence in Times Square and its role in the broader New York landscape. Guests can expect a tailored, culturally rich experience that will allow them to explore the city beyond the typical tourist path.

A Modern Times Square Hotel for Every Traveller

The reopening of ROW NYC in May 2026 creates a new definition for staying at this location which stands in the center of Times Square. The hotel provides new spaces and improved dining options which combine with its community-based activities to serve all types of travelers who visit the hotel. ROW NYC serves as an ideal spot for people who want to explore New York City through its redesigned rooms and specialized city experiences.

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